Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
Julian Barkes and Cabell de Marcellus talked about “How dianomi is turning data insight into actionable strategy” on Wednesday 21 at adtech London.
“Data lies at the heart of all businesses. However data alone counts for nothing; it’s what you learn from it and how use you it to make informed changes that really matters. What the client needs is an actionable strategy based on critical marketing intelligence to optimise their entire marketing campaign. Find out how dianomi’s Exedra platform provides the insight needed to optimally engage and convert prospects at every stage of the customer journey.”
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Customer Experience Self-assessment: Belgian Benchmark 2010Geert Martens
What is customer experience? Why have most market leaders been investing in customer experience? How have they aligned their organization to consistently deliver a deliberate customer experience? The "Naïve-to-Natural" model is a maturity assessment that shows organizations to what extent they are capable of delivering a customer experience. This presentation includes a Belgian benchmark study.
Achieving Dialogue In The Age Of The Omni-Channel CustomerG3 Communications
"Blast" marketing strategies of the past are no longer sufficient to engage today's customers and foster loyalty. Typical campaign response rates have plummeted while customer opt-out rates have ascended, limiting your ability to converse with even your most valuable customers. New automated dialogue strategies can help retailers create a seamless experience across all channels and engage with each of their customers as individuals, connecting every customer communication - outbound, inbound, marketing, sales or service - into an ongoing dialogue where customer insight and understanding forms the basis for each and every interaction.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Predictive Targeting: How Major Social Networks are Customizing the Search Ex...ForRent.com
Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base.
Walk away with a heightened sense of:
-Who your target audience is.
-Best ways to tap into the social space to start a dialogue and establish a connection.
-Much more!
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
Predictive Analytics for Customer Targeting: A Telemarketing Banking ExamplePedro Ecija Serrano
A comparison of classification methods to predict buyers in banking telemarketing. Overcoming class imbalance and gaining insight on what customers are likely to buy a particular financial product.
This presentation gives an overview of LatentView's capabilities and engagement model.
Follow us: linkd.in/2LatentView | Check out our Short Film! on.fb.me/SerialAnalyst
This white paper helps project teams identify performance measures for Information Technology (IT ) support and maintenance projects, which collect and report data to help track and assess project progress, product quality, project success and customer satisfaction of a project. An effective set of performance measures provide actionable information on a focused set of metrics. This in turn provides a balanced view of project performance that can be used to improve the project management process. Performance measures also provide for accountability by laying out what is expected, when it is expected and what action will be taken if planned achievements do not occur.
IBM Finance Forum - Prediktivt tänkande i den finansiella världenIBM Sverige
Prediktiv analys erbjuder något helt annat än vanlig rapportering eller säljprognoser – Nu kan du förutsäga hur du bör agera utifrån kring varje enskild kund.
Mr. Mayank Sahai presented at SAS Forum 2011 - one of the largest Analytics conference in India. He enlightened the audience on the role Analytics plays in Customer Management and organizations can maximize the value
Our mission is: transforming data to reveal business and clinical insights. We accomplish this through our data management, business intelligence and analytics consulting services. We ensure that organizations have the proper tools, technology and processes to improve performance – relative to predefined critical success factors and key performance indicators – based on greater insight and analysis through analytics. We offer a framework for establishing an Analytics Center of Excellence within organizations to define roles and responsibilities and coordinate activities and tasks among key stakeholders. With emphasis on statistical analysis, forecasting, optimization, and simulation, analytics provides results that are predictive and prescriptive, injecting clarity and confidence in decision making and improving performance through situational awareness at all levels of the organization.
Through our past consulting engagements, we observed significant challenges and short-comings in how these organizations navigate such a data-rich environment in the pursuit of analytical excellence. Based on our assessment and evaluation, we develop a roadmap for establishing an information environment that enables stakeholders to improve clinical decision-making and performance (as related to quality, outcomes, cost and utilization) through data visualizations and advanced analytics. This roadmap accounts for both structured and unstructured data, and it includes provisions for controlled data access based on security and privacy policies. We manage the transition from on-premise to cloud-based data sources and leverage the cloud as an aggregation point for creating a Big Data analytics platform. We then perform an alternatives analysis of feasible solutions based on several factors, including: delivered capabilities, ease of implementation, performance, scalability, interoperability and integration with legacy systems, and functionality -- at a cost that maximizes ROI.
Leverage Analytics for Decision Support and Improved Retail PerformancePerficient, Inc.
In an industry with razor thin margins, being profitable requires leaders to make the best use of every resource available. When you join this Webcast you’ll hear how retailers like Romano’s Macaroni Grill are using Business Analytics to manage strategic direction using actionable reports, scorecards, dashboards, and financial/operational plans for greater performance and profitability.
Webinar attendees will learn how the Macaroni Grill, a leader in upscale casual dining with more than 220 locations, is supporting decisions with analytics and moving beyond basic financial reporting using Perficient’s Retail Pathways™ solution. You will hear how they evaluate leading indicators and use analytical processes to efficiently produce actionable information for improved corporate performance.
In this webinar, learn how Perficient's Retail Pathways is helping companies like Macaroni Grill use business analytics for:
Market Basket Analysis
Store/Restaurant Performance
Executive, Operational & Sales Dashboards
Customer Ad-Hoc Analysis Reporting
Benchmarking, Ranking & Scorecards
Inter-Departmental Collaboration
Labor, P&L and General Ledger Planning and Insights
Perficient’s Retail Pathways™ solution is a three-time award-winning analytical solution built on IBM’s Cognos10 platform. Retail Pathways™ incorporates pre-defined reports and dashboards around a common data architecture and is supported by Perficient’s retail practice group, an inter-disciplinary team, composed of individuals with backgrounds in retail, business process, systems architecture and design.
Speakers
Tim Dungan, V.P. of Planning and Analysis for Romano’s Macaroni Grill
Macaroni Grill recently completed an overhaul of reporting and analytic systems using Cognos Express product solutions. Mr. Dungan has over 20 years of operations, accounting, and finance experience in the hospitality space with Planet Hollywood, Dave & Buster’s, and Ruth’s Hospitality Group.
Erik Duffield, Director of IBM Business Analytics Retail Practice, Perficient
Mr. Duffield specializes in Retail Performance Management and Corporate Finance. He leads the Retail Practice organization for Perficient and works extensively with organizations looking for material change in performance. His expertise is developing organizational metrics to drive performance through a more effective, analytical understanding of the business.
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
About airline companies & a new research space.
InSites Consulting @ Relationship Marketing congres (Stichting Marketing)
http://www.insites.be/
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The impact and benefits of improved customer targeting
1. The impact and benefits of
improved customer targeting
Relationship Marketing Congres 2009
7th of May 2009 Peter Rademaker █ Wouter Buckinx
2. Customer Intelligence at Overtoom
Overtoom:
Short term impact:
Reduction target size: -10%
Turnover: +28%
Long term impact:
Reduction target size: -10%
Turnover : +10%
The impact and benefits of improved customer targeting 2
3. Agenda
Overtoom International
Python Predictions
Business Problem
Process
Results
Conclusions
Current steps
The impact and benefits of improved customer targeting 3
4. Overtoom International
Business-to-Business distance selling company
(Market leader)
Office and warehouse supplies
Database customers: 95.000 companies
190.000 contacts
230.000 prospects
Database products: 40.000 references
Multi-channel approach:
Catalogues Newsletter
Leaflets Website
E-mails
Integrated CRM
The impact and benefits of improved customer targeting 4
5. Overtoom International
CI status before project
RFM Segmentation (1996)
Before 200.000 monthly mailings
After 95.000 monthly mailings
For a similar realized turnover
Penetration analysis & cloning existing customers for
better prospection (suspects)
Before 250.000 suspects
After 150.000 suspects
Financial scoring code (5 positions)
5=very good position
1=very bad position
External data: update every 3 months
The impact and benefits of improved customer targeting 5
6. Overtoom International
Challenges
CUSTOMER
(acquiring the right customer)
PRODUCT COMMUNICATION
OR SERVICE CHANNEL SELECTION
(the right value proposition) (the right message)
The impact and benefits of improved customer targeting 6
7. Python Predictions
Core Business: Customer Intelligence
History
Customers
The impact and benefits of improved customer targeting 7
8. Python Predictions
Core business: Customer Intelligence
…in order to
Using all …we predict manage
available future customer one-to-one
customer behavior… relationships.
information…
The impact and benefits of improved customer targeting 8
9. Python Predictions
ROI
Enhanced
Predictive
Predictive Modeling
Modeling
Segmentation
Descriptives
Complexity
The impact and benefits of improved customer targeting 9
10. Project definiton
Increase targeting efficiency of current
marketing actions to existing clients
Yearly catalogues
Monthly leaflets
Increase response and turnover
Segmentation Predictive model
Indicate important criteria to distinguish
customers
Profile target group
The impact and benefits of improved customer targeting 10
11. Project definiton
Segmentation is exploratory
Prediction is discriminatory
Segmentation Prediction
Prediction
The impact and benefits of improved customer targeting 11
12. Project definiton
Segmentation vs predictive model
The impact and benefits of improved customer targeting 12
13. Process
Reliable Customer Intelligence
Project Model Model Model
Data
definition building assessment usage
preparation
Data
Assess-
ment - Variable - Partitioning - Implementation
-Goal
Construction - Algorithm - Performance
- Testing
-Timeline
- Exploration selection measures
- Calculation of ROI
-Data
- Transfor- - Feature - Profiling
availability - Industrialisation
mation selection
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5
The impact and benefits of improved customer targeting 13
14. Data preparation
Data
4 years of historical data
3 MIO observations
850 variables
Purchase information
Company information
Contact information
Complaint information
Product/category information
Channel information
Seasonality
The impact and benefits of improved customer targeting 14
15. Model building
Data partitioning (train, selection, validation)
Objective assessment
Split models for each action type
Assign response
Logit-based modeling
Variable selection
Reduce complexity
Avoid overfitting
Software
SAS
The impact and benefits of improved customer targeting 15
16. Model building
Variable selection 3 types (summary)
a) Purchase information a
b) Company information b
c) Contact information c
d) Complaint information d
e
e) Product/category info
f
f) Channel information g
g) Seasonality 0 5 10 15 20
The impact and benefits of improved customer targeting 16
17. Model assessment
Rank segments Rank individuals
Segmentation Prediction
Predictio
The impact and benefits of improved customer targeting 17
18. Model assessment
Turnover on data used for model building
Turnover Chart
Prediction
Segmentation
Customer Ranking
The impact and benefits of improved customer targeting 18
19. Model assessment
Field test
Specific marketing actions in 2008
Previous segmentation versus new predictive
model
Representative split of the customer base
The impact and benefits of improved customer targeting 19
20. Model assessment
Response
Response (infield)
Prediction
Segmentation
Customer Ranking
The impact and benefits of improved customer targeting 20
21. Model assessment
Turnover infield
Turnover (infield)
Prediction
Segmentation
Customer Ranking
The impact and benefits of improved customer targeting 21
22. Model assessment
Turnover infield
Turnover (infield)
Prediction
Segmentation
Customer Ranking
The impact and benefits of improved customer targeting 22
23. Model assessment
Turnover infield
Turnover (infield)
Prediction
Segmentation
Customer Ranking
The impact and benefits of improved customer targeting 23
24. Model assessment
Turnover (infield)
Short term
Reduction target size: -10%
Turnover: +28%
Long term
Reduction target size: -10%
Turnover : +10% (average)
The impact and benefits of improved customer targeting 24
25. Model assessment
Impact on target group
Selection shift in existing segments
30000
25000
20000
15000
Predictive model
10000 Segmentation
5000
0
The impact and benefits of improved customer targeting 25
26. Model assessment
Impact on target group
Selection shift in existing segments
30000
25000
20000
15000
Predictive model
10000 Segmentation
5000
0
The impact and benefits of improved customer targeting 26
27. Model assessment
Impact on target group
Target group profiling
segmentation versus predictive model
Recency
1500 1361
1207
1250
1000 Target
672
750 502
Non-Target
500
250
0
Segmentation Predictive Model
The impact and benefits of improved customer targeting 27
28. Model assessment
Impact on target group
Target group profiling
segmentation versus predictive model
Average order size
329
350
279
300
250
200 Target
115
150 Non-Target
100 69
50
0
Segmentation Predictive Model
The impact and benefits of improved customer targeting 28
29. Model usage
Implementation
Automated scoring system
Monitoring data and model quality before and
after marketing actions
Distribution Monitoring: Recency
Reference
New
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Buckets
The impact and benefits of improved customer targeting 29
30. Project Conclusions
Increased targeting efficiency in B2B
Predictive model outperforms existing
segmentation
High # of dimensions incorporated
Detection of important criteria
Substantial impact on response and turnover
Target group profiling
The impact and benefits of improved customer targeting 30
31. Current Steps…
Continuous development of CI environment
Prospects
Suspects
…
Customized product offering
CUSTOMER
PRODUCT COMMUNICATION
OR SERVICE CHANNEL SELECTION
The impact and benefits of improved customer targeting 31
32. █ Visit our websites:
www.overtoom.be
www.pythonpredictions.com
█ Contact information:
peter.rademaker@overtoom.be
wouter.buckinx@pythonpredictions.com
The impact and benefits of improved customer targeting 32