The document discusses several topics related to marketing and business including: 1. The four focuses of running a business: financially driven, product driven, sales driven, and market driven. 2. Five steps to marketing: attraction, value, uniqueness, authority, and relationship. 3. The objectives of marketing which are to get the right product promoted in the right way, sold at the right price, distributed at the right place profitably. 4. Examples of e-marketing techniques like affiliate programs, search engine optimization, email campaigns, and mobile phone marketing.

1. Prepared by Budi Ramadhanus
28 July 2011

3. The Four Focuses
to Running a Business
• Financially driven
• Product driven
• Sales driven
• Market driven

4. • 1. Attraction 4. Authority
• Get their attention
• Credibility
• Speak their language
• What have you accomplished
• Their issues and problems
• 2. Value
• Explain how you can assist 5. Relationship
• Stay in touch
• 3. Uniqueness
• Differentiation • Send valuable information
• Distinguish your product or
service

5. • Marketing is in all functions
• Marketing can’t stand alone
• The most critical partnership
• Working together toward success
• Three steps to greater success

6. Marketing:
• A comprehensive process that involves every aspect of a
business from designing its products, setting the pricing
strategy to analysing sales statistics and collecting customer
feedback.
E-Marketing:
• Refers to using technology such as the internet, website and
email, sms, including its wide variety of options and tools to
conduct your marketing activities and achieve your marketing
objectives.

7. The objectives of marketing are to:
• get the right product
• promoted in the right way
• sold at the right price
• distributed at the right place
• profitably

8. • Affiliate Program
• Search Engine Optimization
• Email Campaigns
• Banner Exchange
• Business Website
• Mobile Phone Marketing

9. Technology-enabled
transactions and technology- DISTRIBUTORS
Internet/Intranet/Extranet
CUSTOMERS
Manufacturing
mediated exchanges of digitized and Production
information between parties R&D and
Engineering
Finance and
Management
(individuals or organizations) as Inward Focused
Core Business
Process and
well as the electronically based Applications
intra-organizational or inter-
Marketing
Procurement Advertising
Distribution Sales
Supply Chain Customer Care
Logistics
organizational activities that SUPPLIERS PARTNERS
facilitate such exchanges

10. Scope of e-commerce:
1. Exchange of digitized information
2. Technology-enabled transactions
3. Technology-mediated relationships
4. Intra- & inter-organizational activities

11. OPERATIONAL BREAKTHROUGH
EXCELLENCE STRATEGIES
• Reengineering • Market Creation
• Leveraging Strength • New Business Model
• Efficiency Focused • Shift Industry Dynamics
• High Risk • High Risk
Business
Criticality
NEW RATIONAL
FUNDAMENTALS EXPERIMENTATION
• Cost Savings • New Market Segments
• Webification • Business Model Shift
• Experience Building • New Revenue Source
• Low Risk • Low/Moderate Risk
Practice Innovation

12. end
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