Shifting the way agencies work to put value at the heart of the business model.

1. Driving innovation and
business change
Confidential © iris 2011

2. The future.
a constantly changing, dynamic
environment.
Confidential © iris 2011

3. seeing a fundamental shift from
broadcast to participative platforms.
Confidential © iris 2011

4. Technology is no longer a discipline.
Technology is everything.
Confidential © iris 2011

5. Insight & creativity are our catalysts to
drive business transformation
The greater the level of
creativity the greater
the level of
effectiveness
Creatively-awarded campaigns are 11 times
more efficient than non-awarded
ones in terms of market share growth.
Confidential © iris 2011

6. the people who figure
out how to work
simply in the present,
rather than the
people who mastered
the complexities of
the past,
get to say what
happens in the future
Bill Koenigsberg, CEO, Horizon
Confidential © iris 2011

7. A word on Big Data
‘The capability to analyse and derive value
from large data sets will become a key basis
for competition, underpinning new waves of
productivity, growth and innovation’ mckinsey, 2011
Social
Ad Brand
media crm
serving analytics
monitor
Confidential © iris 2011

8. The model
The Future:
The Present: insight, Creative, techn
Account handlingled ogy and
solution driven

9. A new way of working:
Putting the most valuable services at the
heart of what we do
Transformation
Marketing Strategic
Creative
Business
Technology planning
Retained
services
Business development
Streamlined account handling resource
Delivery
focused
Project
Implementation Team:
fee
360 delivery of campaigns
Confidential © iris 2011

10. The Present: The Future:
Account handling led insight, Creative, technology
and solution driven
Implementation embedded;
business transformation added Transformative thinking embedded;
extra implementation contingent on
successful ideas
acting as an extension of your
marketing team Your strategic and creative partner
Generalist resourcing model Specialists across planning, tech and
creative
Service driven
Streamlined, agile and effective
Supportive culture
Entrepreneurial culture focused
on business transformation

11. Confidential © iris 2011