The document discusses the evolution of collaboration in business. It notes that the way people communicate, collaborate and share information has changed over time. Future business priorities now require more innovation, creating new products/services and attracting customers. New roles must collaborate faster across enterprises. The industry collaboration roadmap includes integrating applications for a unified experience, dynamic communities of practice, and federating collaboration beyond individual enterprises. Business challenges are also evolving to include relevant information, social networking, any device/modality, and end user focus. The adoption of collaboration will have an incremental impact for each customer. The vision is to empower different roles through people-first collaboration that enhances user and customer experiences while enabling business agility.

1. The Evolution of Collaboration
Richard Bennett
Director - Unified Communications and Collaboration

2. The way WE
Communicate, Collaborate and Share
has evolved….
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3. Future Business Priorities Require
Innovation
2010 2013
Improving business Creating new products or
1 processes 1 services (innovate)
Reducing enterprise costs Improving business
2 2 processes
Increasing the use of Attracting & retaining new
3 information / analytics 3 customers
Improving enterprise Creating new sources of
4 workforce effectiveness 4 competitive advantage
Attracting & retaining new Increasing the use of
5 customers 5 information / analytics
Source: Gartner 2010
New people and roles must collaborate
faster across the enterprise
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4. Industry Collaboration Roadmap
Collaboration: Federation Beyond Enterprise
Applications: Integrated Experience
Business Process: Dynamic Communities
Business Process: Find and Connect
Optimisation: Unified Communications
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5. Business Challenges are evolving….
Functionality
Relevant
Information
Deploy New Social
IT Services Networking
Line of Integrate Customer Any Device, Any
Business Systems Experience Modality
Problem Decrease Anywhere,
Resolution Cost Anytime
Increase Simplify
Productivity Maintenance
Faster
Execution End User
Time
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6. Adoption of Collaboration
Each customer has their own incremental journey
Business Transformation Bus. Impact Bus. Impact
Soft $ Hard $
 Incorporate work assignment Soft $ Hard $
and managed workflow
 Integrate communications into
business applications Targeted Applications
 Inter-enterprise collaboration
 Simplify and personalize
 Measure, analyze, optimize customer and user experiences
 Rapidly deploy targeted
Context Driven mobility, UC clients, video,
Enterprise conferencing – to right users
 Drive group productivity with
video and shared work spaces.
 Enable multi-modal contact
Consolidate centers, social networking
 Expand customer self service
 Lower TCO
everywhere – speech, web,
 Reduce communication costs video, social widgets
 Consolidate applications Bus. Impact
 Evolve to session-based Soft $ Hard $
architecture
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7. Integrating the user adoption and user
experience
Empowering different USER Enabling people-first
roles and processes collaboration that
Productivity
within a common Ease of use
enhances user and
UC architecture Speed and Choice customer experiences
Effectiveness
BUSINESS CORE SERVICES
Accelerated processes Business agility
Customer satisfaction Openness and flexibility
Responsiveness Lower costs and risks
Time to market Investment protection
MANAGEMENT
Lower TCO, Simplicity, Security
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8. The Avaya vision…

9. Avaya Portfolio Differentiation
Web
Conferencing Video
Conferencing
Audio
Conferencing x
IM
Presence
Unified
IPT Messaging
Context Driven Ubiquitous
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10. Flare on iPad in a Mobile Environment?
Flare securely connected ,via Sipera UC-Sec, to the Enterprise
Other apps using the Internet
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11. Avaya JAM
Rendering Contextual Collaboration
Predictive Contacts Conversation Log
Address book ordered Across all modalities (voice
by relevance call, email, messages, …) and grouped
by topic
Contextual Access to
Documents
Email attachments,
contents of desktop
folders, SharePoint sorted
in order of relevance
Participants Information
Contact information, Contextual Event Log
preferences, presence, Schedule of events linked to
picture, calendar, organization associated people, conversations,
and documents
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12. The Right Experience For Every Person
Socially
Integrated
Visual team Back office
Power collaborators collaborators Mobile and home
collaborators collaborators
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