The document outlines various product design strategies essential for research in entrepreneurial environments and start-ups, emphasizing the role of seasoned product managers. It details activities such as defining user personas, evaluating emerging technologies, and developing marketing strategies, while focusing on improving product revenue and market share. Additionally, it highlights the importance of aligning product objectives with corporate vision and leveraging customer feedback for product evolution.

1.  Product Design Strategies 
Research
Entrepreneurial environments and Start-Ups
are best served by seasoned product managers
Evolve The Strategy who can deliver the entire value chain.
Product
Management
Activity Output
Promote Value Design
Chain
Create User Persona   Assemble Team
 Define Roles & Resp.  Monitor Performance
Launch Build Develop Use Cases   Determine Profitability & ROI
Define User Experience   Review Requirements
 Establish Project Milestones  Sales Win/Loss Analysis
Write Functional Requirements   Review Support Issues
Write Technical Requirements   Create Project & Test Plans
 Project Management  Evaluate Emerging Technology
Prepare Graphic Design Brief   Absorb Industry Reviews
Establish Acceptance Criteria   Provide Art Direction
 Iterative Develop & Test  Monitor Competitor Reaction
Build Wireframes & Navigation   Begin Research for Next Generation 
 Market Segments  Bug & Feature Triage
 Market Sizing  Usability Testing
 Trends & Market Drivers  Certify Ready for Launch
 Market Problems Product Evolve
 Market Pricing Design Product
 Revenue Potential Develop Market-Driven
 Competitive Landscape Product Product
 Customer Needs
Strategic Plan Product Increase
Product Revenue &
Market & Product Requirements
Roadmap Document Evangelism Market Share
Analysis
Prepare Go To Market
Rollout Strategy
Market  Conduct Product Demos
Assessment & Product  Give Presentations
Business Case Vision  Define Value Proposition  Speaking and Panel Engagements
 Create Positioning Statement  Trade Shows & Conferences
 Develop Marketing Collateral  Train Sales & Support Staff
 Innovation & Idea Generation  White Papers & Success Stories  Train Partners & Resellers
Product 
 Align Objectives with Corporate Vision  Competitive Write-up Assist on Sales Calls
Analysis 
 Incorporate Voice of Customer  Design Presentations & Demos Provide Event Support
 Envision Product Evolution  Develop Sales & Channel Tools  Meet Industry Thought Leaders
 Identify Core Competencies  Prioritize Target Markets  Create Training Programs  Write Press Releases
 Technology Assessment  Prioritize Solutions/Features  Develop Web Content, FAQs  Maintain Product Blog
 Regulatory Landscape  Build / Buy / Partner Analysis  SEO/SEM & Web Analytics  Handle Reputation Mgmt
 Product SWOT* Analysis  Identify Strategic Partners  Contract Negotiations  Create Social Network Presence
 Competitive Analysis  Assess Risks  Develop Viral Marketing Strategy  Run Customer Advisory Panel
 Customer Feedback  Write Business Requirements  Collaborate on Ad Campaigns
 Focus Groups
(* Strengths, Weaknesses, Opportunities and Threats) Copyright © 2010 – Keith Trexler  Product Design Strategies  keith@trexler1.com