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Noosh State of the Union
- 1. Ofer Ben-Shachar, Founder and CEO State of the Union 1 | NOOSH CONFIDENTIAL 4/10/2013
- 2. Important Market Trends Increasing Simplicity Increasing Complexity of SaaS of Campaigns • Easy and intuitive • More segmentation • Less is more • Media diversification • Web signup • Global 2 | NOOSH CONFIDENTIAL 2/21/2013
- 3. Bridge the Gap Between Need for Ease of Use and Campaign Complexity Campaign Complex Complexity Ease Simple of Use 2000 2020 SaaS Marketing Campaigns 3 | NOOSH CONFIDENTIAL 2/21/2013
- 4. Stretch Your Success 10,000 marketing production professionals access Noosh daily What if we stretched 100,000 4,500 that by 5-10x? How much more valuable will you be to your customers? 4 | NOOSH CONFIDENTIAL 2/21/2013
- 5. Business Update 5 | NOOSH CONFIDENTIAL 4/10/2013
- 6. Noosh Value Proposition Increase your value to your customers (internal and external) • Make it easier for them to work with you • Address their requirements for convenience, efficiency and control Streamline specification, collaboration and procurement of all marketing materials and services • Internally, with your customers and with your entire supply chain Provide “System of Record” full visibility, compliance, reporting and control 6 | NOOSH CONFIDENTIAL 2/21/2013
- 7. Answering Marketing Services Noosh SaaS Meets MPS Technology Needs Technology Requirements System of Collaboration Commerce Record •Typical Noosh project •Records all inter- •Noosh manages spans many company transactions project specifications, companies with and interactions on the quoting, procurement, multiple members from cloud change orders, logistics each company and invoicing •Provides large array of •Customized specs, reports and full audit trail •Supports multiple projects, workflows accountability procurement methods and schedules enable •Enables process •Includes outsourcing perfect fit for the visibility and compliance; functionality enterprise Improved efficiency and •Integrations with •Tailored for power and cost control popular W2P, Financial casual users alike and ERP applications 7 | NOOSH CONFIDENTIAL 2/9/2012
- 8. Industry Best Practices 8 | NOOSH CONFIDENTIAL 4/10/2013
- 9. Connected Solution W2P Storefront DAM e.g. e.g. OPS, Telescope, Printable Logistics e.g. Campaign / MRM e.g. Canto USPS, LTL, TL Aprimo, Unica Your Collaborative Supplier Commerce Cloud for Systems, e.g. Data Marketing Production Docutech, EFI, Warehouses Presstek e.g. Teredata, IBM Financial Systems e.g. Warehouse PeopleSoft, Management e.g. Proofing e.g. SAP, Paper SAP, Ariba ProofHQ Merchants 9 | NOOSH CONFIDENTIAL 2/9/2012
- 10. Manage All Marketing Production Translation Services 10 | NOOSH CONFIDENTIAL 2/21/2013
- 11. Manage All Marketing Production Translation Services Photo Services 11 | NOOSH CONFIDENTIAL 2/21/2013
- 12. Manage All Marketing Production Translation Services Photo Services Website Updates 12 | NOOSH CONFIDENTIAL 2/21/2013
- 13. Manage All Marketing Production Translation Services Photo Services Website Updates Logistics Event Project Management 13 | NOOSH CONFIDENTIAL 2/21/2013
- 14. Manage All Marketing Production Translation Services Photo Services Website Updates Logistics Event Project Management Retail Display 14 | NOOSH CONFIDENTIAL 2/21/2013
- 15. Use Inter-Company System of Record Operating Marketing Services & Financial Specification Repository Reports Process Spend Accountability Analytics Inventory Access: Paper & FGI Supplier Performance PO and Invoicing Incident Marketing Tracking Analytics 15 | NOOSH CONFIDENTIAL 2/9/2012
- 16. Noosh Usage 16 | NOOSH CONFIDENTIAL 2/9/2012
- 17. Globally Accepted Orders (in USD) 17 | NOOSH CONFIDENTIAL 2/21/2013
- 18. Product and Technology Update Simplicity of SaaS - Noosh Group Edition Complexity of Campaigns - Large Campaigns manager Major Integration/Customizations and new features 18 | NOOSH CONFIDENTIAL 2/21/2013
- 19. Announcing: Noosh Group Edition Officially Released to Production TODAY! 19 | NOOSH CONFIDENTIAL 2/21/2013
- 20. Noosh Group Edition Requirements Marketing and Brand Agency Managers Professionals Creative Professionals Professional In-Store Marketing Production Sales and Managers Marketing Print, Display and Video Suppliers 20 | NOOSH CONFIDENTIAL 2/21/2013
- 21. Noosh Group Edition A powerful new Noosh module that allows your customers to work with you online Features and benefits: • Project intake functionality • Intuitive and easy-to-use, no training and faster deployment • Web sign-up and on-boarding • Online customization of customers’ web pages and specs • Works seamlessly with all Noosh modules 21 | NOOSH CONFIDENTIAL 2/21/2013
- 22. Noosh Group Edition Demonstration Demo Setup • Ofer is a marketing Manager at a Large Enterprise. Ofer manages a campaign for the new Start Trek Movie • Sanjay is managing production for Bob. Sanjay has invited Ofer to his own personalized webpage In this demo you will see how easily Ofer is able to • Get Started quickly without any training • Submit his project with an easy and intuitive interface • Track and stay on top of his projects 22 | NOOSH CONFIDENTIAL 2/21/2013
- 23. Large Campaign Manager Requirements Large Retailer Managing Complex Campaigns and POS Displays • Deliver store signage across larger number of stores • Dozens of specs, each with many versions distributed using hundred plus kits • Complex workflows and procurement Large Financial Company Managing Direct Mail • Targeted direct mail with multiple versions and multiple drop dates • Large number of kits, each with large number of specs Any Project With Multiple Specs • Any project with more than a few items • Easily updating templated items with the same key fields 23 | NOOSH CONFIDENTIAL 2/21/2013
- 24. Large Campaign Manager Benefits and Status Bringing Noosh advantages to a seemingly intractable problem • Initiate large campaigns easily selecting multiple specs • Specify and modify large number of specifications quickly using a cloud base spreadsheet like UI • Complete and fulfill these projects easily • All fully integrated with Noosh workflow and reporting Status Two large customers in production and several more in various deployments stages • Big box retailer in the US completing all signage campaign management • Large CPG and large Retailer in AU • Two large financial institutions in the US Enthusiastic user feedback 24 | NOOSH CONFIDENTIAL 2/21/2013
- 25. Noosh 2013 Plan 25 | NOOSH CONFIDENTIAL 4/10/2013
- 26. Business Focus for 2013 Bring product • Marketing users benefits to • At existing customers customers Invest in • Simplicity of SaaS product and • Complexity of campaigns technology 26 | NOOSH CONFIDENTIAL 2/21/2013
- 27. Bring Product Benefits to Customers Grow Noosh user community by 2x Majority of user growth with existing customers Improve marketing and communications 27 | NOOSH CONFIDENTIAL 2/21/2013
- 28. Invest in Product and Technology Improve reporting, reliability and performance Further Simplify Noosh SaaS Manage more campaign complexity 28 | NOOSH CONFIDENTIAL 2/21/2013
- 29. Stretch Your Success 10,000 marketing production professionals access Noosh daily Together, we can stretch that 100,000 4,500 by 5-10x! Dramatically grow your productivity, service and business How much more valuable will you be to your customers? 29 | NOOSH CONFIDENTIAL 2/21/2013
Editor's Notes
- Thrilled to be here because we have a great day ahead of us and this is a fantastic group of people. The executives and managers in this room represents over 10,000 live Noosh users, we several of you each representing hundreds of users.Among you are leading edge enterprises and leading edge service provider in marketing productionYou are the early adopters and trend setters of this marketWe have a fantastic day ahead of us and excited to be part of it. I’m looking forward to both listen to your presentation and receive you feedback.Noosh has being on the leading edge of the internet age when we started the company and we saw the market catch up with us. Let’s start with a few examples of what leading edge means:
- We see two major industry trends that are central to our industry and where we can create a significant value1. Growth of SaaS and especialy the growth in expectation of the simplicity of SaaS2. The continuous growth in Campaign complexityIncreasing Complexity of Campaigns More segmentation equals more versions Diversification of media Global customers and supply chainAt the same time as…Increasing Simplicity of SaaS Intuitive, easy to user interface over full functionality Rapid, web and mobile based signup and deployment
- One one hand we want to allow many more users to be able to signup and use Noosh with no training, on the other hand we need to allow people to handle the increase complexity of campaigns with ease. That is our challenge and our opportunity.
- Could you dramatically increase productivity and service?How much more valuable would you be to your customers?Stretch Noosh to stretch your success
- Enthusiastic feedback from customers Most customers and partners have made short term deployment plans, mostly to new users Five customers in different stages of deployment
- Noosh has had great success with professional marketing manager. With the addition of Noosh Group Edition module to Noosh we can expand Noosh to become the platform of choice for all marketing professionals including Agency professionals,brand and marketing managers and creative professionals
- Explain the benefits of our business focus to enterprise benefits and service provider benefits
- Grow Noosh user community by 2XUse web signup as the main method for user growthSpeedup time-to-value for new usersTarget majority of user growth with existing customersMost Noosh Group deployments plans are with existing customersHelp you deliver more value to your customersImprove marketing and communicationsCustomer feedback will guide development prioritiesLeverage on-line tools for regular correspondenceNoosh blog, Zendesk, Totango, MarketoConduct quarterly meetings with all large customers
- Leverage platform for better reporting, reliability and performanceSimplify NooshSaaS furtherEnhance Noosh Group Edition with basic procurement, reports and supplier interaction Mobile interface to NooshIncorporate better/simplified UI throughout our productManage more campaign complexityFurther improve online spec customization Incorporate spreadsheet-like functionality throughout our product
- 4500 marketing production professionals access Noosh dailyTogether, we can stretch that by 5-10x!You can dramatically increase productivity and serviceHow much more valuable would you be to your customers?