Parle Products was established in 1929 in India and launched their first brands, Parle Glucose biscuits and Parle Monaco biscuits. They are now the market leader in India, controlling 35% of the biscuit market and 15% of the confectionery market. In 2012, their flagship Parle-G biscuit brand became the first Indian homegrown FMCG brand to cross Rs. 5,000 crore in retail sales. Parle-G sells over 100 crore packets per month, equivalent to 14,600 crore biscuits annually. Between 2006-2011, Parle saw the highest revenue growth among FMCG companies in India at a CAGR of 32%, despite declines in operating margins

1. By:
Amit Das
By:
Amit Das

2. Introduction on Parle
products pvt. Ltd.
 Established in 1929
 1st brands – Parle Glucose
and Parle Monaco
 Market leader in many
products
 Won acclaim at the Monde
selection since 1970
 35% share of the total biscuit
market
 15% share of the total
confectionery market
 14 manufacturing units for
biscuits & 5 manufacturing
units for confectioneries
 Parle has largest such
manufacturing units in India
 Annual turnover 2000 crores

3. Brand Overview

4. SWOT Analysis

5. Introduction to Biscuit
Industry

6. Market Share

7. Pricing

8. Packaging

9. Distribution

10. Promotion

11. Performance Analysis
 73-year-old biscuit pioneer, Parle-G
becomes India first homegrown Rs 5K
crore FMCG brand
 In 2012, Parle Products sold Rs 5,010
crore worth of its flagship glucose
biscuit brand at retail price
 Sales of more than 100 crore packets
across sizes every month, or 14,600
crore biscuits in the entire year,
 Parle-G increased its share from 67
per cent in 2002 to 79 per cent in 2012
 Between FY06 and FY11, Parle
Biscuits' EBITDA margin declined by
720 bps to 2.9 per cent in FY11 and
Britannia's EBITDA margin declined by
550 bps to 5.5 per cent, despite Parle
seeing the highest revenue CAGR of
32 per cent during the period, the
highest among FMCG companies

12. Successful & Failed
Campaign

13. Bibliography
 http://www.parleproducts.com/about_p
arle/legacy.php#
 http://articles.economictimes.indiatime
s.com/2013-02-
13/news/37079254_1_parle-g-parle-
products-glucose-biscuit-brand
 http://www.scribd.com/doc/62314456/
Project-on-Parle-G