Fevicol advertising
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This presentation discusses Fevicol, a leading Indian adhesive brand. It outlines Fevicol's popular marketing strategies, including creative advertising campaigns created by Ogilvy & Mather. Some of Fevicol's most well-known campaigns include print ads with the slogan "Fevicol Ka Jod" and TV commercials such as "Joint Family" and "Pakde Rahna Chorna Nahi." The presentation also covers Fevicol's segmentation of the mass market, targeting of wholesalers, retailers, and consumers, and positioning as the number one white adhesive brand in Asia.
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Fevicol marketing strategy
Pidilite Industries is the leading player in the Indian adhesives market with a 60% market share. Its flagship brand Fevicol contributes 50% of Pidilite's total revenue. Fevicol scores highly on brand awareness, loyalty and quality perception among its target audience of carpenters, designers, and household owners. Pidilite has extended the Fevicol brand through line extensions like Fevicol Speedex and brand extensions like Fevicol Marble Glue to cater to different product categories while maintaining brand consistency. It follows a cost-based pricing strategy and sells through a three-tier distribution channel of C&F agents, wholesale stockists and retailers.
Brand Bigger than company
Pidilite Industries is the largest adhesive manufacturer in India, founded in 1959 and headquartered in Mumbai. It operates in several countries and has a 60% market share in India. Pidilite's main source of earnings comes from consumer and industrial adhesives and sealants. The company has over 30 brands and 300 products, with Fevicol being its largest brand known for its creative advertising campaigns.
Fevicol1
The document discusses the marketing mix strategies of Fevicol adhesive brand in India. It covers the 4Ps of marketing - product, price, place, and promotion. For product, it discusses Fevicol's portfolio and positioning as a pioneer brand. For price, it discusses value-based pricing. For place, it discusses Fevicol's extensive distribution network. For promotion, it discusses Fevicol's memorable advertising campaigns and relationship building initiatives. Competitors like Araldite, Bondtide and Loctite are also mentioned.
Fevicol
Pidilite Industries is a major Indian manufacturer of adhesives and construction chemicals. Its most famous product is Fevicol, a synthetic resin adhesive launched in 1959. Fevicol contributes 50% of Pidilite's revenue and has become synonymous with bonding in India due to its superior quality and memorable advertising campaigns. The target markets for Fevicol include carpenters, interior designers, architects, dealers, and households. Fevicol's advertising focuses on rural India and humorously depicts common situations where Fevicol proves its strong bond.
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Marketing mix of fevicol company
This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
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Fevicol marketing strategy
Pidilite Industries is the leading player in the Indian adhesives market with a 60% market share. Its flagship brand Fevicol contributes 50% of Pidilite's total revenue. Fevicol scores highly on brand awareness, loyalty and quality perception among its target audience of carpenters, designers, and household owners. Pidilite has extended the Fevicol brand through line extensions like Fevicol Speedex and brand extensions like Fevicol Marble Glue to cater to different product categories while maintaining brand consistency. It follows a cost-based pricing strategy and sells through a three-tier distribution channel of C&F agents, wholesale stockists and retailers.
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Fevicol1
The document discusses the marketing mix strategies of Fevicol adhesive brand in India. It covers the 4Ps of marketing - product, price, place, and promotion. For product, it discusses Fevicol's portfolio and positioning as a pioneer brand. For price, it discusses value-based pricing. For place, it discusses Fevicol's extensive distribution network. For promotion, it discusses Fevicol's memorable advertising campaigns and relationship building initiatives. Competitors like Araldite, Bondtide and Loctite are also mentioned.
Fevicol
Pidilite Industries is a major Indian manufacturer of adhesives and construction chemicals. Its most famous product is Fevicol, a synthetic resin adhesive launched in 1959. Fevicol contributes 50% of Pidilite's revenue and has become synonymous with bonding in India due to its superior quality and memorable advertising campaigns. The target markets for Fevicol include carpenters, interior designers, architects, dealers, and households. Fevicol's advertising focuses on rural India and humorously depicts common situations where Fevicol proves its strong bond.
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This document provides background information on Pidilite Industries Ltd. and its popular Fevicol brand of adhesives. It discusses the company's history beginning in 1961, key acquisitions and mergers over the decades, and new product lines. The logo and branding of Pidilite and Fevicol are explained. An overview is given of the 4Ps of marketing - product, price, place, and promotion - as they relate to Pidilite's marketing strategy.
Pidilite
Pidilite Industries Limited is India's largest manufacturer of adhesives and sealants. Some of its major brands include Fevicol, Fevistick, Feviquick, and Dr. Fixit. Fevicol is the company's flagship brand and accounts for over 50% of revenues. Pidilite has a wide product portfolio of over 400 industrial and consumer products that it sells internationally. The company aims to continue expanding its brand portfolio and tapping new market opportunities through product innovations.
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Fevicol is a popular adhesive brand in India that is synonymous with its product category. Pidilite Industries launched Fevicol in 1959 to capitalize on the adhesive market. Fevicol was initially marketed to woodworkers but later expanded to retail through various package sizes. The brand gained popularity through its consistent quality and creative advertising campaigns featuring humor. Notable campaigns included a politician glued to his chair and a bus with passengers refusing to separate. Through humor and catchy slogans, Fevicol established itself as the top adhesive brand in India known for its strong bonds.
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- The distribution strategy section explains Asian Paints' distribution channels and how it bypassed bulk buyers to focus on individual consumers, especially in semi-urban and rural areas. It also details its nationwide dealer network.
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Pidilite Industries Limited is the largest manufacturer of adhesives in India. It was founded in 1959 focusing initially on adhesives for carpenters. It has since diversified into various product segments including adhesives and sealants, construction chemicals, automotive chemicals, and art materials. The company achieved 21.8% growth in net sales last year, with branded products in consumer and bazaar segments contributing 77% of total sales. It also has operations internationally through acquisitions and manufacturing facilities in other regions.
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Fevicol is a popular adhesive brand in India that is synonymous with its product category. Pidilite Industries launched Fevicol in 1959 to capitalize on the adhesive market. Fevicol was initially marketed to woodworkers but later expanded to retail through various package sizes. The brand gained popularity through its consistent quality and creative advertising campaigns featuring humor. Notable campaigns included a politician glued to his chair and a bus with passengers refusing to separate. Through humor and catchy slogans, Fevicol established itself as the top adhesive brand in India known for its strong bonds.
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Fevicol is a leading adhesive brand in India that enjoys high brand recognition and equity. The document provides a critical analysis of Fevicol's brand rejuvenation strategies over the years, including its innovative and memorable advertising campaigns. It examines how Fevicol was initially positioned for woodworking and flooring but later broadened its positioning. Fevicol has maintained its leadership through consistent high quality, loyal relationships with customers, and creative advertising that enhances brand recall and sticks in consumers' minds.
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1) Fevicol has strong brand recognition and customer loyalty in India and extending it internationally could leverage these strengths.
2) Canada presents a good opportunity as an export market due to similarities with India's woodworking industry.
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- It discusses Asian Paints' sales structure, product portfolio covering various paint types and solutions, and services like home painting and color consulting.
- The distribution strategy section explains Asian Paints' distribution channels and how it bypassed bulk buyers to focus on individual consumers, especially in semi-urban and rural areas. It also details its nationwide dealer network.
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Fevicol
Fevicol is reintroducing its popular adhesive brand with a new product called Fevicol Marine. The new advertisement features two boats pulling on a chair bonded by Fevicol Marine that is submerged underwater. This callback to Fevicol's iconic "tug-of-war" advertisements tests the product's claim that the bond can withstand even underwater conditions. However, some critics argue that the advertisement is not as creative or memorable as Fevicol's past work and fails to capture viewers' imagination. Supporters counter that the ad realistically demonstrates the product's performance, even if it lacks the magic of their most famous campaigns.
Fevicol Main Group 3 (1)
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Pidilite 01
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strength and weakness
Dulux case study
ICI Dulux is a paint company operating in over 55 countries. In Pakistan, it has faced challenges maintaining its image as the premium paint brand as competitors offer more variety and promotions. ICI Dulux historically focused only on quality, but had not launched new variants or planned promotions. This allowed competitors to gain market share. To address this, ICI Dulux launched new initiatives like "Let's Color" community painting projects and product innovations like WeatherShield Sun Reflect paint to strengthen its brand awareness, recognition, and market position in Pakistan.
Pidilite.pptx
This presentation Briefly introduces Pidilite Industries Ltd. and mentions its industry, size, global presence, Company History
Provide a timeline of Pidilite's history, starting from its inception, Highlight key milestones and growth.
Present Pidilite's vision and mission statements, Explain how they guide the company's strategies. Describe Pidilite's core values and corporate culture.
Showcase some of Pidilite's flagship products.
Include images and brief descriptions. Highlight Pidilite's market presence in India and internationally.
Mention key markets and distribution channels.
Discuss Pidilite's commitment to innovation and research.
Highlight any recent innovations or patents, etc.
Case Study: Oreo in India
Oreo in India : Launching and Establishing a Global Brand in India Using Integrated Marketing Communication Effectively
Bond with pidilite case study 1
Fevikwik is the market leader in instant adhesives in India with over 30 years in the market and 85% category share. However, growth is becoming challenging as the category depends on unpredictable breakages. While 60% of Indians aged 21-60 have used Fevikwik in the last year, the objective is to identify new growth opportunities. The assistant must understand consumer needs, identify an insight, and present a business proposal with a communication campaign and distribution plan to unlock the next phase of growth for Fevikwik. Pidilite emphasizes truly understanding consumers' latent needs beyond surveys and focusing on bettering their lives.
Asian paint's.
Asian Paints was founded in 1942 in Mumbai by four entrepreneurs. It has since grown to become the largest paint company in India with a 55% market share. The company aims to become one of the top five decorative coatings companies worldwide by expanding into emerging markets while building its industrial coatings business. It now operates in over 20 countries through subsidiaries and has over 4,700 employees.
Asian paint ppt
Asian Paints is an Indian paint company founded in 1942. It has grown to become the largest paint company in India with 55% market share. The presentation provides an overview of Asian Paints' company profile, history since 1942, key people, vision, HR and marketing strategies, subsidiaries, manufacturing plants, SWOT analysis, CSR activities, and future plans to become a top 5 global paint company.
Asian paint slide.docx
Asian Paints is an Indian public company founded in 1942 and headquartered in Mumbai. It is India's largest paint company with a 55% market share in the decorative paint industry. The company has 4,700 employees across 27 manufacturing plants in India and overseas. Asian Paints aims to become one of the top five decorative coatings companies worldwide by leveraging its expertise in emerging markets while also expanding its industrial coatings business through global partnerships.
GETTING INTO ENTERPRISE BRANDING : Catching the Third Wave
The document discusses enterprise branding through examples of Novo Nordisk and Johnson & Johnson. It describes the three waves of corporate branding development and how Novo Nordisk established a permanent corporate branding function to integrate internal and external branding under pillars supporting its vision. Johnson & Johnson centralized its corporate branding unit to revive the emotional appeal of its historical care and baby imagery. Both companies faced dilemmas around centralization vs decentralization and balancing old and new approaches that their corporate branding strategies aimed to manage.
Brands vs Private labels
Private label products in India have grown significantly in recent years as more shoppers look for value and are less brand loyal, however national brands still dominate the market and must implement strategies like investing in brand equity, innovative line extensions, and competitive pricing to defend against the threat from private labels. One example of a successful private label brand in India is John Miller, a shirt brand that has grown from a private label to a private brand targeting premium customers with high quality products at competitive price points.
Marketing Analysis of NIVEA
Marketing Analysis of Nivea, defining its History, core values, marketing mix, STP, Porter’s Five Forces model, Consumer behavior analysis, BCG MATRIX, NIVEA'S Core marketing strategy
Brand startegies ppt
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Brand startegies
Faculty Name: Vishal Desai
Asian paint final ppt
1) India has a federal republic government system and stable political situation. The economy is growing continuously with a market-based system and high foreign investment.
2) Asian Paints is India's largest paint company and one of the top ten globally. It has operations in 17 countries and 23 manufacturing facilities serving 65 countries.
3) The company focuses on expanding internationally in emerging markets through regional hubs and acquisitions, while pursuing margin growth and a customer-centric approach in India.
Asian Paint
The document provides a PESTEL analysis of India. It discusses the following key points in 3 sentences:
India has a stable federal republic government system with several national political parties. Economically, India has a market-based economy and is one of the fastest growing major economies in the world. Socially, India has a large and growing population that is increasing the purchasing power of Indian consumers.
Asian paints analysis
The document provides an overview of topics to be covered in the analysis of Asian Paints, including an introduction to the company, financial statement analysis using various ratios and common size statements, and a SWOT analysis. Asian Paints was established in 1942 and has grown to become India's largest paint company. It engages in ratio analysis using liquidity, leverage, turnover and profitability ratios to evaluate its financial performance over time. An index and common size statement analysis is also performed to facilitate comparison across years. Finally, a SWOT analysis is outlined to identify the company's strengths, weaknesses, opportunities and threats.
Asianpaintppt
Asian Paints is India's largest paint company with a market share of 55%. It was founded in 1942 and is headquartered in Mumbai. The company has 27 manufacturing plants across India and other countries. Asian Paints aims to become one of the top five decorative coatings companies worldwide through expansion in emerging markets and building its industrial coatings business through global partnerships. It uses various marketing strategies like advertising, sales promotions and online marketing to promote its wide range of paints and chemicals.
Onida_Case study_Pumba.pptx
Case study of Onida, How over the years the brand which was ruling Indian households, suddenly vanished.
Marketting Term Paper
This marketing plan summary provides an overview of Diva International Limited's plan to launch Diva lipstick in India. The plan outlines Diva's mission, objectives, product details, target market segmentation, distribution channels, and promotional strategies. Diva aims to capture 11.5% market share in its first year by offering a quality lipstick at a competitive price point and utilizing television, print media, and door-to-door selling to promote the new product.
Group 4 can nerolac easily beat asian paints
Nerolac Paints is India's largest industrial paint and third largest decorative paint company. It is a subsidiary of Japanese company Kansai Paint. While Nerolac leads the industrial paint market with 40% share, Asian Paints dominates the decorative paint market with 47% share. Nerolac is focusing on product differentiation, retail initiatives, and brand building through celebrity endorsements to compete with Asian Paints and gain market share in the decorative segment. However, Asian Paints has a stronger distribution network and brand recognition that will be difficult for Nerolac to overcome.
Report on Asian Paints Bangladesh Ltd.
Asian Paints Bangladesh Ltd began operations in Bangladesh in 2002 as a joint venture. It initially imported paints but then established its own plant in Gazipur with an annual production capacity of over 12,000 kiloliters. The company now manufactures a wide variety of paint products and has become the second largest paint company in Bangladesh, serving customers across 64 districts through a network of dealers and depots. The company aims to provide high quality products for both decorative and industrial segments. It has introduced innovative concepts and initiatives that have advanced the Bangladesh paint market. An expansion of factory capacity is planned to double current production levels by early 2013.
Similar to Fevicol advertising (20)
GETTING INTO ENTERPRISE BRANDING : Catching the Third Wave
GETTING INTO ENTERPRISE BRANDING : Catching the Third Wave
Fevicol advertising
- 1. PRESENTATION ON
- 2. INTRODUCTION Fevicol is a brand of adhesives owned by the Indian company Pidilite It is one of the largest selling adhesives brand in Asia
- 3. Current Ad Strategies One of the main reasons for Fevicol’s popularity is the creative marketing strategy. It includes successful advertising campaigns created by Ogilvy and Mather
- 4. Media Selection and Coverage *Print* ‘Fevicol Ka Jod’
- 5. OOH : ‘’Zor Laga Ke Haiyaa’ ’
- 6. *TVC* ‘Joint Family’ and ‘Pakde Rahna Chorna nahi’
- 7. MoochWali
- 8. S.T.P. Segmentation : Mass Market Identifying base: Economic Products with quick solution Target Group Wholesalers, retailers, stationery stores, carpenters, housewives, students Positioning The No. 1 white adhesive brand in Asia
- 9. Competitors : Araldite Bondtide Locite Dendrite Tagline/ Slogan :The Ultimate Adhesive USP : The largest selling white adhesive brand in India
- 10. Thank You By Pooja and Ankita