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PARLE.pptx
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- 2. FOCUSED CONTENTS • Brief Introduction •Interesting Facts • Products • Production Process • 4P’sof Marketing • Product LifeCycle • SWOTAnalysis • Market share of Parle • Corporate SocialResponsibility (CSR) • Achievements • Conclusion
- 3. BRIEF INTRO • Asmall companyin 1929 to sell sweets andtoffees. • Original company split up into Parle Products, ParleAgro & ParleBisleri • Market Leaderin GlucoseBiscuits (ParleG) • 40%share in biscuit market , 15%in confectionaries • Parle haslargest manufacturing units in India • Ranked7th in the asone of the most trustedbrands.
- 4. INTERESTING FACTS • 32 productsincluding biscuits , toffee, candies. • 10000 workers are employed in parle. • 10 mother units and 65 manufacturingunits • BrandAmbassadors • It hasworld’s largest machines attheir manufacturing plant.
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- 8. PRODUC T • Associated withthe positivevalues. • Multitude ofproducts • Consistencyof Products • Earnedasarenowned brand • Enjoyable by all agegroups
- 9. PRICING STRATEGY • Market Penetrationstrategy with lowprice. • Valuefor moneypositioning • Appeals to all incomegroups • Profit margin for distributors is 4%and for retailers is10-12%
- 10. PLAC E • Extensive distributionnetwork • Reachto remote rural areas • Value for moneypositioning • 1500 wholesalers and 4.25 lakh retailers • Setting up of factories at strategiclocations • Parle Products availablility
- 11. PROMOTION STRATEGY • Advertised mainlythrough Pressmedia • SalesPromotion • TheDadaji TVCommercial in1989 • Using celebrities in ADto generatefantasy • Public relations
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- 13. PRODUCT LIFE CYCLE:Hide nseek Introduction Growth Maturity Decline Sale Profit
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- 15. STRENGH TS • Low Price •Sizablemarket share • Variety of products • Deep & EffectiveCoverage • Largest distribution system • Better Understanding of consumerpsyche
- 16. WEAKNESS • Depends onParleG • Lackingschemes • Replacement of Damagedstock • Improper & irregularsupply • Packing of Biscuits
- 17. OPPORTUNITI ES • Demand forinnovativepacking • Improving supply for brands • Information throughtelevision • Retaining loyal retailers
- 18. THREAT S • Hike incost of production • Competition from MNC’s • Emerging substitutes like toast,wafers. • Entry of various new entrant, ITCetc
- 19. MARKET SHARE 78 9 8.6 4.4 Market Share inPercentage for glucosebiscuits in 2012 Parle G Britania Tiger ITC'sSunfeast Others
- 20. ACHIEVEMEN TS • Amongst thetop bestbrands • Winning awardsat Monde selection Since1971 • 111 gold, 26 silver and 4bronzes • Parle Gasthe proudestproduct • Gaining popularity in internationalmarket • World’s largest selling biscuit
- 21. CONCLUSI ON • LargestSelling biscuitbrand • Knowsthe trick of tappingconsumers • Healthy ingredients • Consumedby all agegroups • Gooddistribution channel • Excellent marketing and promotionsstrategy
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