This document analyzes Zipcar's business model and potential for expansion into India. It begins with an introduction to Zipcar and provides a SWOT analysis. It then examines Zipcar's marketing mix and discusses key factors to consider when expanding into new markets, including competitors, social changes, suppliers, demographics, government policies, and technology. It concludes that India is a perfect market for Zipcar based on recent research into car sharing feasibility there.
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These slides use ideas from my (Jeff Funk) class to develop a business model for ZipCar. Users can rent ZipCar vehicles using their mobile phones; they simply search for the closest vehicle and then find the vehicle in a prescribed parking space using GPS. This enables them to find vehicles faster than current methods. Zip Car targets people who want to use a vehicle for more than a single taxi trip and who do not live near the rental agency offices.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. INTRODUCTION
Zipcar was founded in 2000
by Cambridge, Massachusetts residents Antje
Danielson and Robin Chase.
As of February 2013, the company has 777,000
members and offers nearly 10,000 vehicles.
On 14 March 2013 Avis Budget Group purchased
Zipcar.
The company focused on three main customers:
Individuals
Companies
3.
4. S.W.O.T. ANALYSIS
Strength
Ease of use
Style of its service (cool car)
Technological sophistication (Wireless & RFID technology)
Green Benefits!!
Membership savings
No usual hassles attributed to traditional car rental like reservation
after joining as a member.
Effective branding through its website and fleets by using signature
Zipcar light green that symbolizes environmental friendly.
5. Weakness
High dependency on technology for its seamless
operation like online reservation, payment and fleet
management.
There is certain weakness in its marketing tactics as it is
largely unknown to urban masses.
Its website failed to be search engine optimised.
6. Opportunities
By been environmental friendly, it is in a very strong
position to entice customers who have strong view
about environmental and social concern.
By establishing its presence on college, it has created
a strong awareness and foothold of new generation
fans.
While rising fuel costs will push people toward Zipcar.
Transit connection- fleet can be strategically parked
near train or subway stations for easy access to
member.
7. Threats
Big car rental companies like Hertz, Enterprise entering
into car sharing market.
Rising petrol can be an economic burden to Zipcar since
its rate is inclusive of petrol.
8. MARKETING MIX (4PS)
Product
• Zipcar offers more than 30 models of
vehicles
• All cars comes with equipped with GPS &
WIFI
• Clean fuel vehicles
Price
• Provide low-cost, economic car sharing
service (one-time application fee $25)
• occasional driving (from $8.25/hr and $84/day)
• extra value ($50/month then $7.43/hr and $75.60/day)
•Included with every plan: fuel, insurance
and up to 40 free miles per day
• Zipsters can save an average of $500 a
month compared to car owners
9. Promotion
Print ads on public transportation
like Buses, Taxis, Subways etc
Advertisement on Zipcar
properties
Free membership for merchants
who prominently displayed Zipcar
pamphlets.
Online marketing
IKEA-the home goods retailer-has
sponsored 14 cars bearing both
the IKEA and Zipcar logos
IKEA then created "Zipcar parking
only" spaces at its new store
Place
10. FACTORS THAT NEED TO BE CLEARLY
GRASPED BEFORE MAKING A DECISION OF
VENTURE ARE:
GLOBAL COMPETITORS
Which other companies with similar service are
targeting the same market?
Do they have any advantages? If so, what
(political ties, personnel from the market, etc,.)?
Do they have any disadvantages? If so, what
(poor reputation in the market, legal issues at
home, etc,.)?
What is their track record in new market entry?
If strong, what are their methods?
11. LOCAL COMPETITORS
Are there any existing local companies in the target
market with similar service? If so, how many?
How long have they been operating?
What is their percentage penetration of the
estimated market size?
What kind of barriers will they be able to erect to the
company entry?
12. SOCIAL CHANGES
What kind of social changes are occurring in the
target market that would affect service success?
Which changes are trends and which are new
models of living?
Are social changes becoming more sympathetic to
the country of service origin?
Will the service be left in the dust due to changing
social taste or will it harness the next wave?
13. SUPPLIERS
How many potential suppliers do have currently compiled
for the service?
How strong is supply chain
(fiscally, historically, logistics, ability to meet future
demand, etc,.)?
Are there any suppliers closer to target market who can
provide the same quality but cut down on transportation /
logistics overhead?
14. DEMOGRAPHICS
Do the demographics in target market facilitate a
growing market potential or a declining one?
What is the adoption rate of the current
demographics for the service?
What barriers exist in introducing the
service, creating hurdles to be cleared?
What needs will the service solve?
15. GOVERNMENT POLICIES
Who are the key policy makers for the niche which
affects the service?
Does home government have any special
regulations involving trade with the target country? If
so, what?
Are there any policies under development currently
that would affect the market entry?
What kind of relationship does home country
embassy trade consulate have with target market
policy makers? Of how much help can your
consulate be?
16. ECONOMIC CONDITIONS
What is the current trade volume of the target
market?
What is the Gross National Product (GNP)?
How does the currency difference affect the venture?
What are the spending patterns of the target end
user in this market?
Will your service bring value to the economic
conditions? If so, how?
17. WORLD SITUATION
What is happening with the target market on the
stage of world politics and economics?
Is it or a neighboring country hosting the Olympics
soon? If so, how would this affect the company
entry?
Is there civil war in a neighboring nation? If so, what
kind of threat does this pose to the company
sustainability?
Is the target market under international
investigation/pressure for alleged support of
subversive activity?
18. TECHNOLOGY
What is the level of sophistication of the target market as
a whole?
How does the historical data on adoption of new
technology/service affect the company entry and
sustainability?
What are the current technology needs of the target
market and does the service meet them?
What are the anticipated future technology needs and
how will this affect company sustainability?
19. CONCLUSION
India is a perfect market for Zipcar
In 2012, EMBARQ, the WRI Center for Sustainable
Transport, has been researching the feasibility of “car
sharing in developing countries” a project sponsored by
Volkswagen.
The team recently conducted focus groups with potential and
existing car sharing users in Hangzhou, China and
Bangalore (India).
A final report summarizing the findings will be published soon.