This document provides information about Parle Biscuits Pvt Ltd, including its history, products, marketing strategies, and SWOT analysis. Some key points: - Parle was founded in 1929 in Mumbai and is one of the largest biscuit manufacturers in India, with a 38% market share. Popular brands include Parle-G, Monaco, Hide & Sick. - Marketing strategies for Parle-G include targeting school-going children and associating with government initiatives. Pricing varies by state but is moving towards being uniform nationwide. - The company faces strengths like a large market share but also weaknesses such as being perceived as a low-cost brand. Opportunities exist in premium

1. GLS UNIVERSITY’S
Faculty of Business Administration
Semester III 2023-2024
Practical Assignment
Subject Marketing Management -1
Title of the Assignment Practical Assignment
Submitted to
Date of Submission
Group no. 11
Name of Student submitting Harshil Dave

2. Sr.no. Roll no. Name of Students
1 100 Vinamra Bohara
2 101 Ankur Chaudhary
3 102 Krishna Chaudhary
4 103 Daksh Chauhan
5 104 Dhruv Chauhan
6 105 Priyansh Chunawala
7 106 Jayesh Darji
8 107 Jitesh Davda
9 108 Harshil Dave
10 109 Vishva Desai
11 110 Sujal Dhaduk
Group Detail

3. PARLE BISCUITS PVT LTD

4. History of product
 Parle was Founded in 1929 by Mohanlal Dayal Chauhan.
 1929: The First year of Operation. Parle assets were hard work and
hope.
 1939: Ten year of Determined Effort Brought Results Things Began to
take shape.
 1949: The Formative Years Were Over. parle Had come of Age .
 1974: Here was the First Evidence of Parle As it is Today.
 Parle Products Led by Vijay, Sharad and Raj Chauhan
(Owner of the Brands)

5. Parle Biscuits
 Company Name: Parle Products Pvt. Ltd.
 Founded: 1929
 Founder: Mohanlal Dayal Chauhan and Chauhan Family
 Headquarters: Vile Parle, Mumbai, India
 Products : Parle G, Monaco, Hide & Sick, Melody, Kracjack
 Revenue : Rs.5010cr

6. Introduction
 In 1929 Small Company By the Name of Parle product Emerged in
British Dominated India.
 A small Factory was Set Up in the VILE PARLE(EAST) of Mumbai,
Manufactures sweets and Toffees.
 38% Share of the Total Biscuits Markets.
 1st Brands – Parle Glucose and Parle Monaco.
 Annual Turnover About 5000 cr.

7. Mission
 Concentrate on the consumer taste and preference.
 The Parle brand has graven from strength to and strength ever since its
inception.
Vision
 “Hindustan ki takat.” For over 80 years Parle – G has been a part of the lives
of every Indian.
 From The snow capped mountains in the north to the sultry towns in the
south.

8. Market Network
 Production Facilities: Parle operates several manufacturing plants
across India.
 Distribution Network: Parle's distribution network is extensive,
 Product Range: Parle offers a diverse range of products
 Export Market: Parle has a presence in more than 60 countries
 Advertising and Promotion: Parle is known for its extensive
advertising
 Retailer Support: Parle provides support to retailers through various
initiatives

9. Products benefits & packings
Parle-G (G for "Glucose") is One of the Most Iconic Biscuit Brands in India. It's a
Classic Glucose Biscuit Enjoyed By People of all Ages.
55g 140g 800g 1 kg
₹5 ₹10 ₹90 ₹130

10. Monaco: Monaco Biscuits are Light, Salty Biscuits That Are Often Enjoyed Ss a
Tea-Time Snack.
KRACKJACK: Krackjack Biscuits are Sweet and Salty Biscuits Known for
their Unique Taste and Crunchy Texture.
35g 75g 200g 400g
₹5 ₹10 ₹40 ₹80
35g 75g 200g 400g
₹5 ₹10 ₹40 ₹80

11. Product Range
Biscuits Confectionary
Parle –G Melody
Milk Shakti Mango Bite
Parle Magix Popines
Krakjack Kismi
Monaco Orange Candy
Hide & Sick Sixer

12. Step for Production
 Pre Mixing
 Creaming
 Mixing
 Forming
 Baking
 Cooling
 Packaging

13. Marketing strategy
Initiatives taken by Parle for Parle-G as a Marketing Strategy
 Target young Generation i.e. School going Children
 Associates with Various Government Initiatives Like
 Primary Education Scheme
 National Rural Health Mission centers
 Mid day meals being serve in primary School

14. Pricing Strategies
 Penetration Strategies – Keeping high quality and maintaining low
price
 Previously sets its price as per the demography
 Freight cost for reaching remotes places in quite high
 As per G’dsouza, coordinator of parle products
 Variation of the price of parle – G from Rs 4-5 in different states
 But due to factories at strategic location Parle-G is moving towards
uniforms pricing all over India.

15. Market Segmentation
 Age: Parle Offers a Wide Range of Biscuits Targeting Various Age
Groups.
 Gender: Some Parle Biscuits May be Marketed Differently To Appeal to
Males and Females.
 Lifestyle: Parle Caters to Consumers With Different Lifestyles.
 Occasion-Based: Parle Offers Biscuits for Different Occasions
 Brand Loyalty: Parle Rewards Loyal Customers With Promotions and
Loyalty Programs.
 Flavor Preferences: Parle Offers a Wide Array of Biscuit Flavors.

16. SWOT Analysis
Strength
 Large Market Share
 Established as economic Brand
 Extensive Distribution Network
Weakness
 Perceived as low cost- low quality product
 Not much evolution with time

17. Opportunities
 Scope for Premium Product with increasing Purchase power
 Growth in Diet segment with increasing health awareness
Threats
 Large number of Competitors making entry in Market
 Surging Manufacturing and Handing cost

18. Tools used for an advertisement
 Facebook
 Instagram
 You tube
 Big basket
 Blinkit
 Jio mart
 Website

19. Conclusion
 Practical part was seen i.e. From Procurement of Raw materials to the
final dispatch
 Proper Process control and Quality checks were maintained
 Protocols were followed in the entire process
 Allotment of responsibilities and authorities for food safety and
management System.

20. Reference
https://www.parleproducts.com
Thank You