Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years. It was established in 1929 in Mumbai and began manufacturing biscuits in 1939, including their famous Parle-G biscuits. Their vision is to focus on consumer tastes and preferences, ensuring quality across India. They are headquartered in Mumbai and have diversified into foods, beverages, biscuits, sweets, snacks and beverages. They have used various advertising campaigns over the years and compete with other snack manufacturers in India.

1. Presented by – Yusuf Khan

2. INTRODUCTION
• Parle Products has been India’s largest manufacturer of biscuits and
confectionery, for almost 80 years
• Parle name symbolizes quality, nutrition and great taste
• With a reach spanning even the remotest villages of India, the company has come
very long way since its inception
• Parle has grown to become a multi-million dollar company
• While to consumers it’s a beacon of faith and trust, competitors look upon Parle
as an example of marketing brilliance

3. FROM THE PAST
• 1929 - Parle Products was established in
the Vile Parle suburb of Mumbai
• A small factory was set up in the suburbs
of Mumbai, to manufacture sweets and
toffees
• 1939 - Began manufacturing biscuits
• 'Parle Gluco‘

4. VISION
• The main vision of Parle-G to concentrate on consumer tastes and preferences
• For fulfilling its vision they do every batch of biscuits and confectioneries are
thoroughly checked by expert staff
• Ensuring the same perfect quality across the nation and abroad

5. MISSION and HEAD OFFICE
Hindustan Ki Taakat
• For over 65years, Parle G has been a part of lives of every Indian
• Various people have various reasons to consume it
• It’s registered office is located in Mumbai

6. EVENT MARKETING OF PARLE

7. TWITTER STATSTICS

8. Diversification

9. Product Width
• Food
• Beverages

10. Product Length
• Biscuits
• Sweet confectionery
• Snacks
• Beverages

11. Product
Depth
Biscuits
Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti,
Parle Hide & Seek Bourbon, Parle Hide & Seek Fab, Top, Parle Gold Star,
Happy Happy, 20-20,simply good,namkeen parle magix,coconut
Sweet confectionery
Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar,
London Derry, kaccha mango bite(banned by FDA),
Snacks
Monaco Smart Chips, Parle's Wafers, Fulltoss, Parle Namkeens, Parle rusk.

12. Price Mix
• Market Penetration strategy
• Value pricing method.
• Value-for-money
• Profit margin
• Price of Rs.4.00

13. Advertisements
• 1982 - A burly Dadaji and his grandkids sang in chorus — 'Swaad
bhare, Shakti bhare, Parle-G' -for their first TV spot created by
Everest.
• 1998 - No Bollywood superstar could fit the brand's positioning.
Parle-G found their brand endorser in kids' favourite Indian superhero
from the Telly World — Shaktimaan
• 2004 - 'G maane Genius'
• 2013 - Gulzar moved his quill and Piyush Mishra lent his voice to the
most recent campaign that celebrates 'Kal ke Genius.'

14. Competitors

15. BCG Matrix of Parle