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Parle agro grp4 (1) (1)
Parle Agro is an Indian company founded in 1984 headquartered in Mumbai. It operates in beverages, packaged drinking water, foods, and PET preforms. Popular brands include Frooti, Appy Fizz, Appy, Frio, and Café Cuba. With a network of 76 plants and 3,500 partners, it reaches 6 lakh outlets. Frooti has 85% market share in tetra packs and 33% in PET drinks. Appy leads the apple nectar category with 70% share. Distribution occurs through wholesalers, distributors, carry forward agents and retailers. Organized retailers like Reliance are supplied by CFAs, while kirana stores are served by C
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Parle agro grp4 (1) (1)
- 1. PARLE AGRO Group Members: AbhijeetDash UM14001 Aditi Sahu UM14006 Esha Epsita UM14024 P. Goutam Prasad Rao UM14037 Pavan Shenoy UM14040 Robin Karlose UM14044
- 2. Parle Agro, founded in1984 is an Indian private limited company, headquartered in Mumbai Business Verticals: • Beverages, • Packaged Drinking Water • Foods • PET Preforms A 2500 CR + organization with a network spanning 76 manufacturing facilities, 3500 channel partners and 6 lakh outlets. Popular brands of the company include Frooti, Appy Fizz, Appy, Frio, Dhishoom and Café Cuba among others. O V E R V I E W
- 3. Parle Agro Beverages Appy Fizz GrappoFizz Frooti Appy Frio Dhishoom Food Hippo Buttercup Mintrax Softease Mithai PET Business ML- 27 Packaged Drinking Water Bailey (Mineral) P R O D U C T M I X
- 4. MARKET SHARE Frooti capturesa market share of 85% and 33% in the Tetra Pak and PET category With market share of nearly 70% Appy is the market leader in apple nectar category.
- 5. DISTRIBUTION NETWORK PLAYERS The ParleAgro distribution network has essentially the following levels of distribution: Parle Plants Wholesalers and Distributers Carry Forward Agents Retailers
- 6. DISTRIBUTION CHANNELS Company Office (Mumbai) Parle Agro Plant (Khurdha) CarryForward Agency (Laxmi Agency) Sub-Retailer Bhubaneswar Snacks Sub-Retailer Multi-Brand Retailer Distributing Agency Multi-brand Retailer
- 7. CARRY AND FORWARDING AGENCY Slow moving product – Café Cuba, Appy Fizz Medium moving product - Appy Fast moving product – Frooti, Bailey Modern Trade- HORECA (Hotel, Restaurants, Café) , Organized Retailers General Trade- Plant, CFA, Retailer, Distributor CFA Organized Retail Super Stockist Channel Partner
- 8. ORGANISED RETAIL •The organisedretail stores (Reliance Fresh, Big Bazaar etc.) are catered to by CFAs Source •Product sales mix include Appy, Appy Fizz and Frooti •Frooti is fast moving and Appy and Appy Fizz are slow moving products •Margin provided is 20-30% Sales Mix •10-12% discount on 1.2 L Frooti pack during off season •20-30% discount on 1.2 L Frooti pack during summer season •Volume discount on purchase of 12 packs Promotion schemes: •Frooti placed on shelves at eye-level for increased visibilityDisplay and Merchandising •Re-ordering depends on threshold value •SAP IS used for inventory replenishmentReordering Frequency and Size
- 9. MULTI BRAND RETAIL ParleAgro Ltd. CFA Retail Stockist Multi- brand Outlet Customer Big Bazaar Reliance Fresh The World
- 10. UNORGANISED RETAIL •Unorganised retailersare the traditional Kirana stores, convenience stores or owner manned general stores •Catered to by CFAsSource •Product sales mix include Appy, Appy Fizz and Frooti •Frooti is fast moving and Appy and Appy Fizz are slow moving products •Margin provided is 8-10% Sales Mix •Volume discount – 2 pieces free on 1 case of product •Fridge with Frooti sticker provided by Company Promotion schemes: •No floor plan or visual display scheme except Frooti sticker on FridgeDisplay and Merchandising •Product replenishment done by Company saleperson based on availability and requirementReordering Frequency and Size
- 11. UNORGANISED RETAIL Parle Agro Ltd. CFA Retail Stockist Unorganised retail Customer KiranaStore Convenience Store Fridge with Frooti sticker
- 12. DISTRIBUTION CHANNEL STRATEGY FORBAILEY Direct and Modern Channel Bottling plant at Kesingha, Kalahandi Wholesaler stacks in cases from various manufacturers Sales to large hotels and corporate and marriage functions Smaller grammage of Bailey due to low demand Fast Moving Goods: Aquafina, Kinley and Aqua Advance Margin: Rs. 7-8 per case
- 13. MODERN TRADE ANDALTERNATE CHANNELS Retail Chain Local Outlet (Reliance Fresh Bhubaneswar) Retail Chain Distribution Headquarters (Pahala Bhubaneswar) Parle Agro Headquarters (Mumbai) Parle Agro Regional Plant (Khurda) Deliver Goods Stock Requisition Order Delivery Order to Local Plant Purchase Order
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- 18. REFERENCES 1.Parle Agro Office RajeevKumar Swain(Sr. Hr. Executive) Mob: 7873055166 2. M/s Laxmi Logistic (C&F) Nrusinghanath Swain Mob:7381064777 3.Plant Mr. Alok Mob: 9178462960 4. Reliance Fresh(Organised Store) Subhendu ku. nayak 7894447831 5.Ashok Kumar Sahu (Shopkeeper) Mob:9178321308 R.R Agency Mob: 9437132074
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