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Sampling Design in Applied Marketing Research

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Kelly Page
Kelly Page

This document discusses key concepts in sampling design, including: 1. It defines key terms like population, sample, sampling frame, sampling error, and non-sampling error. 2. It outlines the steps in developing a sampling plan, including defining the population, choosing a data collection method, identifying the sampling frame, selecting a sampling method, determining sample size, and developing operational procedures. 3. It describes different sampling methods like probability and non-probability sampling, and provides examples of methods like simple random sampling, systematic sampling, and stratified sampling under probability sampling.

1 of 21
Sampling Design Week 6 (1) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
[object Object],[object Object],[object Object],[object Object],Lecture Objectives
The Concept of Sampling ,[object Object],[object Object],[object Object]
Definitions ,[object Object],[object Object],[object Object],[object Object]
Sampling Error ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Sampling Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Population of Interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Data Collection Method ,[object Object],[object Object],[object Object],[object Object]
3. Identify Sampling Frame ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Select Sampling Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Probability Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Probability Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Probability Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Probability Sampling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Select Sampling Method ,[object Object],[object Object],[object Object],[object Object],[object Object]
Non-probability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-probability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Selecting Sampling Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Determine Sample Size ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Operational Procedures ,[object Object],[object Object],[object Object]
The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

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Sampling Design in Applied Marketing Research

  • 1. Sampling Design Week 6 (1) Dr. Kelly Page Cardiff Business School E: pagekl@cardiff.ac.uk T: @drkellypage T: @caseinsights FB: kelly@caseinsights.com
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  • 21. The content of this work is of shared interest between the author, Kelly Page and other parties who have contributed and/or provided support for the generation of the content detailed within. This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 2.0 UK: England & Wales. http://creativecommons.org/ Kelly Page (cc)

Editor's Notes

  1. 27/07/10