In these slides social business and social ways of working are presented; and the emerging trends of social enterprises and the mediated practices out of which they have grown.
Findings from the 2014 MIT Sloan Management Review and Deloitte global survey on social business point to a clear relationship between the social business maturity of a company and the value created from the use of social media. Discover 3 primary drivers companies can pursue to increase their social business maturity and, subsequently, value from social business.
Download a copy of the 2014 Social Business Study here: http://deloi.tt/2wgcaK2
Digital Workplace Trends and TransformationJane McConnell
(D.C. version) Get in touch if you'd like a download link. These are first results from the 2014 Digital Workplace survey. It is an enhanced presentation from the one delivered early November 2013 in Washington DC at KMWorld.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Findings from the 2014 MIT Sloan Management Review and Deloitte global survey on social business point to a clear relationship between the social business maturity of a company and the value created from the use of social media. Discover 3 primary drivers companies can pursue to increase their social business maturity and, subsequently, value from social business.
Download a copy of the 2014 Social Business Study here: http://deloi.tt/2wgcaK2
Digital Workplace Trends and TransformationJane McConnell
(D.C. version) Get in touch if you'd like a download link. These are first results from the 2014 Digital Workplace survey. It is an enhanced presentation from the one delivered early November 2013 in Washington DC at KMWorld.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Presentation given at the Enterprise 2.0 Meet-up in Paris, Oct 16th. The objective was to trigger discussion about social collaboration, adoption, obstacles, approaches.
Social Business Centers Of Excellence: FoundationsLeader Networks
Slides from a webinar hosted by Social Media Today Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working and a few bonus ones for good measure.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more.
I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there.
Awareness, Inc will be embedding the slides on their blog with the audio from the webinar.
We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful!
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Social business is an opportunity to fundamentally change the way organizations works. Yet many companies face meaningful barriers to progress. This report explains why some businesses are reaping value from social business, and what is holding others back.
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Presentation given at the Enterprise 2.0 Meet-up in Paris, Oct 16th. The objective was to trigger discussion about social collaboration, adoption, obstacles, approaches.
Social Business Centers Of Excellence: FoundationsLeader Networks
Slides from a webinar hosted by Social Media Today Social Organization: How Centers of Excellence, Collaborative Management and Seamless Enterprise Structures are Working and a few bonus ones for good measure.
Inspiration truly does come in all shapes, sizes and forms – as evident from the stories shared with us by 25 Global Social Business Leaders. Their stories help us better understand how organizations are using social business practices to build a more engaged workforce and develop stronger, more collaborative relationships.
While diverse, all their stories embody personal journeys with one common thread: All of these leaders used social business strategies, technologies, and practices to make a significant impact on their business and community. Through the joint efforts of IBM and the EIU we were able to bring the stories of the 25 Inspiring Global Social Business Leaders to life – giving them a platform to be heard.
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
I conducted a webinar for Awareness, Inc yesterday where we talked about getting your business fully socially integrated, getting CEO buy-in, lateral cross department development and more.
I will be embedding this in a blog post on Uptown Uncorked over the weekend and including links to all of the studies, examples and tools we discussed there.
Awareness, Inc will be embedding the slides on their blog with the audio from the webinar.
We had hundreds of people in attendance. Thank you all for giving me your time and attention, I hope you found it useful!
Note: In 2010 we changed the name of our company from Uptown Uncorked to Magnitude Media to better reflect the variety of clients we serve.
Social business is an opportunity to fundamentally change the way organizations works. Yet many companies face meaningful barriers to progress. This report explains why some businesses are reaping value from social business, and what is holding others back.
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
Ready to launch the greatest social media campaign ever? In many organizations, you'll have to get the approval of a senior leadership team. In this presentation, you'll learn a variety of insights, strategies and tactics for overcoming executive resistance toward social media efforts.
Presented by Ryan Cohn, Vice President of Social/Digital Operations at Sachs Media Group, at the Social Fresh EAST Conference in Tampa on April 19, 2013.
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
Speech by Charlene Li "Winning in a World Transformed by Social Media" at the Simmons Leadership Conference, April 2, 2013 in Boston, MA
Full report is available at http://www.altimetergroup.com/research/reports/evolution-social-business
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
We will then turn our attention to the design, review and implementation of social content design, how it differs from the popular view of content marketing and the different types and formats people create, share and interact with.
Introduction class for 'Exploring Socially Mediated Practices with Social Design Thinking.' The class is developed in association with the IEMBA program in St. Gallen (Switzerland).
This slide deck is an introduction to the impact social digital practices are having on the music industry. The slides consider how artists create, perform and engage about their music and social issues with fans. Social music for social change is also considered.
A presentation on the stages and considerations for developing a social media strategy. Examples of social media campaigns across the creative and cultural industries.
Ticketing & Pricing in the Arts & EntertainmentKelly Page
In these slide I draw on work by TRG Arts & Active Network to consider the different ways arts and entertainment organizations generate revenue to sustain their art, work and life. I also discuss ticketing policies
Developing Audience Insight: Arts and Entertainment Experience (Un)marketingKelly Page
In this presentation I introduce the methods for developing research insight about how people experience arts and entertainment events, and cultural experiences. How do we collect the data and information to inform our communications and marketing activities. The main two approaches discussed include qualitative (observation, interviews and focus groups) and quantitative (surveys or questionnaires. digital tracking) data collection methods.
Understanding Audiences & Communities: Arts and Entertainment Experience (Un)...Kelly Page
Our work as artists and creatives does not exist in a vacuum. The communities within which we work, our peers and partners, as well as the audience who experience and participate in our work are important. This presentation we discuss different ideas and was for identifying, interacting with and learning from audiences and communities. We'll also discuss the different approaches to audiences in the arts and creative sectors including fan subcultures.
The Experience of Place and Space: Arts and Entertainment Experience (Un)mark...Kelly Page
Where art and creative work is situated is important to its experience. In this presentation I discuss the experience of place and space, its design and management. I reflect on 1) site specific work wherein the site is part of the narrative/story of the work; 2) place/space as a container through which we experience the work; 3) the fluidity of working in multiple spaces such as touring work. I draw on ideas and theory from both services management and venue design and management from the performing arts.
The Artist/Art as a Branding Experience: Arts and Entertainment Experience (U...Kelly Page
Our identity and image (our brand) as artists and/or a creative cultural enterprise is how we communicate to others who we are, what we do and most importantly our value. Value can mean many things to different people. In this presentation I talk about creative, social and economic value and reflect on how our brand identity is developed by others through conversations and sharing. I also discuss our role as curators our own identity, that is how, where and what we communicate about our selves, our practice and our work contributes and how we develop our social brand capital and brand personality.
Our Experience Culture: Arts and Entertainment Experience (Un)marketingKelly Page
In this presentation I introduce the concept and nature of our experience culture. In this I discuss why and how we see the arts and entertainment as experiences, which differs from approaching them as products and/or services. How we reflect on and learn about our experience culture, be it as an artist or enterprise through the ongoing reflective practice of a situation analysis.
Introduction & the Artists Role: Arts and Entertainment Experience (Un)marketingKelly Page
In these slides I discuss the important role of the artist in creative and cultural experiences, enterprises and society and explore the notion of creative genius. Before we can communicate about anything we need to understand its role, purpose, value and genius. I also introduce the important role technology plays in how we consider, experience and communicate with others about creative and cultural life and work.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
5. @drkellypage!/drkellypage!
Social
Business "
rests upon
four truths
that shape
today’s
business
environment
TRUTH #1 Communication continues to
reach further faster
TRUTH #2 Everyone has a voice and is
influential online
TRUTH #3 The increasingly connected
world generates an overflow of
information
TRUTH #4 Core business objectives will
always remain constant
6. @drkellypage!/drkellypage!
Social expectations have changed …
1. We are more informed, connected, capable and
empowered than ever before.
2. Rising emphasis on relations and systems of collaboration,
participation, dispersion and distributed expertise
3. We are seeking more value, that is value for time, value for
attention and value for access to their personal information
4. Rise of the creative audiences and communities = desire to
not only control interaction with providers/firms; but also to
engage in production through co-creation
5. A new generation of worker is building momentum for new
modes of collaboration and communication enabled by
social business
7. @drkellypage!/drkellypage!
“A social business embraces the culture
and technology of the social revolution
for strategic business outcomes. "
"
It understands that employees across
the organization should contribute to
brand excellence through internal and
external engagement.”
8. @drkellypage!/drkellypage!
“The past few years there has been an
awakening: people have moved on from asking
‘what is social business’ to"
‘how do I integrate it [social] into my business.’ "
"
The line between real business and social
business is diminishing.”"
"
"
--- Charline Li, Founder of Alitmeter Group and "
Author of New York Best Seller, Open Leadership
9. @drkellypage!/drkellypage!
Functions driving business use ..
Deloitte (2012) Social Business:
What are companies really
doing? 2012 Social Business
Global Executive Survey, MIT
Sloan Management Review
Social business is viewed
most often as a tool for
external-facing activities
11. @drkellypage!/drkellypage!
Factors Leading to Adoption
Deloitte (2012) Social Business:
What are companies really
doing? 2012 Social Business
Global Executive Survey, MIT
Sloan Management Review
13. @drkellypage!/drkellypage!
Adoption is not enough. "
Leaders must actually drive "
its use.
“[For] Social collaboration to be successful in business, leaders
have to explain why. Leaders need to really collaborate and
make sure people understand the importance of transparency,
shared accountability and --- sharing in general.”
“Connecting social with core business objectives is the
key of ‘explaining why.”
14. @drkellypage!/drkellypage!
Characteristics of a social business
C-Suite gets it
Marketing is not a department
Employee branding is embraced
Investment in Social Technology
Data Driven Analytical Mindset
Social is a way of being
17. @drkellypage!/drkellypage!
SUPERVALU has been on the cutting edge in their adoption of
enterprise social technologies such as Yamma to drive a
massive turnaround of the company.
Supervalu uses the social media platform Yammer to share ideas and
connect store directors, corporate executives and others. Store directors, for
example, use this tool to share best practices in real time.
Internal communications: 80% UGC / 20% CC
20. @drkellypage!/drkellypage!
Add value not
complexity
Provide
essential
organizational
support
Experiment
and learn
Track impact
& evolve
metrics
MITRE used open-
source social-
networking software
to build and
customize its own
social platform,
called Handshake.
TD Bank Group
launched an internal
social-media
network, using IBM’s
Connections
platform – Selected
“Connections
Geniuses”
TD Bank Group
A small pilot program
launched in 2011
allowed the
company to manage
technology risks and
thoughtfully identify
communities for the
platform
Global shipping
company Maersk Line,
discovered some
14,000 images in its
photographic archive;
opportunity to share
the company’s rich
history. No metrics till
after low-cost visual
campaign launch.
Michael Chui, Martin Dewhurst, and Lindsay Pollak (2013) Building the social enterprise,
McKinsey Quarterly, November
Social as Transformative
22. @drkellypage!/drkellypage!
Social Business Path to Maturity
• Listening
&
Learning
• Prioritize
strategic
goals
where
social can
have
impact
Planning
• Amplify
existing
efforts
• Encourage
sharing
Stake our
claim
• Dialogue
deepens
relations
• Provide
direct
support
• Internal
employee
engagem
ent
Engagement
• Organize
for scale
• Set
governan
ce for
social
• Create
focus
Formalized • Become
a social
business
• Scale
across
business
units
Strategic
• Business is
social
• Integrate
d social
philosoph
y across
all
aspect
Converged
Altimeter Group (2013) The Evolution of Social
Business: Six stages of social business transformation
23. @drkellypage!/drkellypage!
Dell’s Path to Maturity
• At Dell social business began as --- a corporate blog
• Seven years later, social is ingrained in its operations, and Dell
now produces social business services to other companies
• Unique aspect of Dell’s social business program:
–
Across functions: Dell’s social activity extends beyond the marketing
function. E.g., IdeaStorm program (started in 2007) It has led to
implementation of more than 500 new product ideas
– Analytical lifecycle: Dell leverages the entire analytical social business
lifecycle --- not only generating data, but monitoring it and using it in
decision making. In 2010 built a social media command center to monitor
online conversations.
– Leadership: Michael Dell’s leadership
– Shared capability: The companies social business strategies and direction
are centralized, while its social media functions and teams are distributed
and embedded across Dell.
32. @drkellypage!/drkellypage!
Social Business Initiative Success Factors
Business Goal
Definition
Long term
vision to
become a
social
business
Key
executive
support
Initiative
Roadmap
Processes,
discipline
and
ongoing
education
Staffing
Technology
set only
after
strategy set
Altimeter Group (2013) The Evolution of Social
Business: Six stages of social business transformation
34. @drkellypage!/drkellypage!
Social is a way of being …
• It is about people and our use of social technologies to share
ideas, opinions, stories and artifacts with others irrespective of
geography and outside the control of an organization and/or
individual (Kaplan and Haelein, 2010).
• Our social ways of participating with and through digital and
social media and social applications … to … develop social
capital and social learning throughout networks, relationships
and community (Page and Pitt, 2011).
• The interplay of social behavior with, through and around
social technologies and the philosophy of socializing with
members of a social graph.”(@drkellypage, 2013)
35. @drkellypage!/drkellypage!
“Managers who used to be the custodian of the
brand, the voice and message are now …"
"
Curators and Designers"
"
Participating in and sharing the control of
socially mediated initiatives."
"
--- @drkellypage