Packaging is the process of designing and producing containers for products. It serves several key functions including presentation, protection, providing information to consumers, and convenience. Packaging comes in different types for either consumer or industrial use, and must consider factors like protecting the product and user, ease of handling, and being economically and environmentally suitable. The advantages of packaging include product differentiation, protecting goods, building brand identity, and reducing waste. However, disadvantages include higher costs, potential environmental damage, and possibility of providing false information.

1. By…Raghav jha
(M.B.A / M.com)
Raghav jha (THE ULTIMATE ONE)

2.  An activity of designing and producing the container / wrapper
for a product .
 It refers to a process of covering and wrapping of goods in to a
package .
 Well known as 5th P in the marketing mix
OR
 A container in which the product reaches the end-use consumer
Raghav jha (THE ULTIMATE ONE)

3. FUNCTIONS…
 PRIMERY FUNCTIONS
 Presentation
 Protection
 Information
 Economy
 Convenience
 SECOUNDARY FUNCTIONS
 Containment
 Identification
 Labeling
 Handling
 Communicating product message
Raghav jha (THE ULTIMATE ONE)

4. PRIMERY FUNCTIONS
 PRESENTATION
 A packaging must be attractive and eye catching of consumers.
 PROTECTION
 Safety of the product
 Increase the life cycle of the product
 INFORMATION
 Information related to the product (quality,quantity,price,slogan )
 CONVENIENCE
 easy to handle the product
Raghav jha (THE ULTIMATE ONE)

5. SECOUNDARY FUNCTIONS
 CONTAINMENT
 Product should be premeasured , preweight
 IDENTIFICATION
 Helps to indentify the products easily
 LABELING
 Helps to promote the sales of goods
 COMMUNICATE PRODUCT MASSAGE
 It should communicate product massage
 E.g. , THANDA BOLE TO COCACOLA
Raghav jha (THE ULTIMATE ONE)

6. TYPES OF PACKAGING…
CONSUMER PACKAGING
 Packaging design for
consumer convenience ,
marketing and display
purpose.
 It has main emphasis on
marketing
INDUSTRIAL PACKAGING
 Design for handling
convenience and protecting
during transportation .
 Main emphasis on
transportation
Raghav jha (THE ULTIMATE ONE)

7. FACTORS…
 PROTECTION OF PRODUCT
 PROTECTION OF USER
 EASE OF HANDLE
 ENVIRONMENT SUITABILITY
 CONVENIENCE
 ECONOMIC
Raghav jha (THE ULTIMATE ONE)

8. ADVANTAGES…..
 PRODUCT DIFFERENTIATION
 PROTECTION OF GOODS
 BRAND IDENTITY
 EASY TO STORE
 LESS WESTAGE
Raghav jha (THE ULTIMATE ONE)

9. DISADVANTAGES…
 EXPENSIVE / COSTLY
 ENVIRONMENTALLY DAMAGING
 FOOTPRINT OF PRODUCTION
 FALSY INFORMATION
Raghav jha (THE ULTIMATE ONE)

10. Raghav jha (THE ULTIMATE ONE)