This document contains a presentation by a group of students on packaging, labeling, and pricing strategies. It discusses the different levels of packaging including primary, secondary, and shipping packaging. It also describes the functions of packaging which include promotion and selling of products, defining identity, and protecting products. The presentation covers labeling requirements including brand labeling and descriptive labeling. It discusses important aspects of labeling such as unit pricing, open dating, and nutritional labeling according to the Packaging and Labeling Act of 1966. Finally, it examines various pricing strategies such as market skimming, market penetration, product mix pricing including product line pricing, optional product pricing, captive product pricing, by-product pricing, and product bundle pricing.

1. In The Name
Of Allah Who
Is Rehman And
Raheem

2. PRESENTATION
TOPIC:
Packaging
Labeling Pricing
Strategies

3. GROUP MEMBERS:
 Saba Iqbal (15)
 Kainat Jamali (58)
 Zainab Nawaz (91)
 Laiba Saifee (108)
 Mueez Hussain (112)
 Ahsan Rajper (01)

4. PACKAGING:

5. PACKAGIN
G
• Packaging refers to all activities involved in designing and
producing the container or wrapper for a product.
• The container or wrapper is the package.

6. • Primary Packaging
• Secondary Packaging
• Shipping Packaging
LEVELS OF PACKEGING:

7. 1. PRIMARY
PACKEGING:
• The primary package which is the product’s immediate
container.
• The 370ml. can containing Carnation milk is its Primary
package

8. 2. SECONDARY
PACKEGING:
 The Secondary packaging which protects the
primary package.

9. 3. SHIPPING PACKEGING:
 The shipping package which contains the
secondary package or packages. It provides
ease of storage, identification and shipping.

10. FUNCTIONS OF PACKAGING:
1. Promotion & Selling of product.
2. Defining product identity.
3. Providing information.
4. Protecting the product.

12. LABELING:

13. LABELING:
• That part of the product which provides
information about the product and the
manufacturer is called the label.
• It may be a part of the package, or a tag
attached to the product.
The
Roc
ks

15. 1. Brand Labeling
2. Descriptive Labeling
TYPES OF
LABELING:

16. 1. BRAND LABELING:

17. This label provides information about the
product: who made it, where and when it
was made, its content, how it is used and
how to use it safely.
2. DESCRIPTIVE LABELING:

18. PACKEGING AND LABELING ACT 1966
IMPORTANT ASPECTS OF
LABELING:

19. UNIT PRICING:
 stating the price per unit of standard
measure),

20. OPEN DATING:
(stating the expected shelf life of the
product),

21. NUTRITUIONAL
LABELING:
 stating the nutritional values in the product.
The Nutritional Labeling and Educational Act
of 1990 requires sellers to provide detailed
nutritional information on food products,

22. PRICING
STRETEGIES:

23. Price may be defined as the value of
product attributes expressed in
monetary terms which a consumer
pays or is expected to pay in
exchange and anticipation of the
expected or offered utility
PRICE:

24. Pricing is the function of determining
product value in monetary terms by
the marketing management of a
company before it is offered to the
target consumer for sale
Pricing:

25. Pricing Strategies:
Market-skimming pricing
Market-penetration pricing

26. 1. Market-skimming
pricing
 Setting a high price for a new
product to skim maximum
revenues layer by layer from the
segments

27. INITIAL IPHONE PRICING STRETEGY
IPHONE
• Iphone
• Iphone
• Iphone
8GB
• $599
• $399
• $199
16GB
• $599
• $499
• $299

28. 2. Market-Penetration
Pricing:
 Setting a low price for a new
product to attract a large number
of buyers and a large market
share

31. Product Mix Pricing
Strategies:
 Product Line Pricing
 Optional Product Pricing
 Captive Product Pricing
 By-Product Pricing
 Product Bundle Pricing

32. THANK YOU 