Presentation on Packaging, Labeling, Warranties & Guarantees

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Presentation on Packaging, Labeling, Warranties & Guarantees

  1. 1. 11 April 2013 1
  2. 2. A Communication Skills Presentation on Packaging, Labeling, War ranties & Guarantees Presented By: Chandan Pahelwani (11047)11 April 2013 Tolani Institute of Management Studies 2
  3. 3. PACKAGING Packaging means any product after being in its original form packed and gets ready to be served in the market. Well-designed products can build brand equity and drive sales. Packaging is the buyer’s first encounter with the product and can influence the buyer’s behavior to buy the product or not. Some marketers call “p” of packaging as fifth “p” of product-mix with product, price, place & promotion.11 April 2013 Tolani Institute of Management Studies 3
  4. 4.  Various factors have contributed to the growing use of packaging as a marketing tool :-1) Self- service :- In supermarkets most number of products are sold on the self- service basis. The effective package must perform many of the sales tasks : attract attention, describe the product’s features.2) Consumer affluence :- Consumer affluence means consumers are willing to pay a little more for the convenience, appearance, dependability & better packages.11 April 2013 Tolani Institute of Management Studies 4
  5. 5. 3) Company & brand image :- Packagescontribute to instant recognition of company orbrand.4) Innovation opportunity :- Innovative andnew style of packaging can bring large benefitsto consumers and profits to customers.11 April 2013 Tolani Institute of Management Studies 5
  6. 6.  From the perspective of both the firm and the consumers, packaging must achieve a number of objectives :-  Identify the brand  Convey descriptive & persuasive information  Facilitate product transportation and protection  Assist at home storage.  Aid product consumption11 April 2013 Tolani Institute of Management Studies 6
  7. 7. LABELINGA simple tag attached to the product which carries brand name & different deals of information. It is a part of package. It performs several functions. It identifies the product. It grades the product. Where the product is made, by whom, what it contains, how it is to be used safely.11 April 2013 Tolani Institute of Management Studies 7
  8. 8. WARRANTIES All sellers are legally responsible for fulfilling a buyer’s normal or reasonable expectations. Warranties are formal statements of expected product performance by the manufacturer. Products under warranty can be returned to the manufacturer or designated repair center for repair, replacement and refund.11 April 2013 Tolani Institute of Management Studies 8
  9. 9.  For manufacturers it is reasonable to provide warranties.  It helps the customer to trust the brand.  It is beneficial for the company also, as customers start taking interest & trust the product due to the warrantee provided.11 April 2013 Tolani Institute of Management Studies 9
  10. 10. GUARANTEES  Many sellers either give general or specific guarantee.  For eg: Procter & gamble promises general guarantee to the customers.  Guarantees reduce the buyer’s risk.  Guarantees suggest that the product is of high quality.11 April 2013 Tolani Institute of Management Studies 10
  11. 11.  Guarantees can be especially helpful when the company or product is not well known in the market.  When the product’s quality is superior to competitors.  Company’s service performance can be measured by the kind of guarantees they provide.11 April 2013 Tolani Institute of Management Studies 11
  12. 12. 11 April 2013 12

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