Define and discuss of Packaging and Labeling Draw a mind map of necessarily of good Packaging and Labeling Comparison between effective and ineffective packaging and labeling

1. WELCOMEWELCOME
TOTO
OUR PRESENTATIONOUR PRESENTATION
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2. Submitted ToSubmitted To
Barota ChakrabortyBarota Chakraborty
Assistant ProfessorAssistant Professor
Department of MarketingDepartment of Marketing
Jahangirnagar UniversityJahangirnagar University
Submitted BySubmitted By
Name ID Major
Prianka Paul 20162105 Human Resource Management
Ayesha Sultana 20162001 Finance and Banking
Bristi Saha 20162064 Accounting and Information System
Jesmin Ahammed 20162061 Accounting and Information System
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3. Comparison between effective andComparison between effective and
ineffective packaging & labeling of a productineffective packaging & labeling of a product
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4.  The following topics will be covered in this
presentation:
Define and discussDefine and discuss of Packaging andof Packaging and
LabelingLabeling
Draw a mind map of necessarily ofDraw a mind map of necessarily of
goodgood Packaging and LabelingPackaging and Labeling
Comparison between effective and ineffectiveComparison between effective and ineffective
packaging and labelingpackaging and labeling 44

5. IntroductionIntroduction
Most Physical products must be
packaged and labeled. Some packages
such as Rupchanda Soabean Oil is a
famous product.
Many marketers have called packaging
as fifth P, along with price, product,
place and promotion.
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7. Packaging is a process of coveringPackaging is a process of covering
,wrapping of goods into a package.,wrapping of goods into a package.
Packaging involves designing &Packaging involves designing &
producing the wrapper for a product.producing the wrapper for a product.
Packaging has been defined as “ anPackaging has been defined as “ an
activity which is concerned withactivity which is concerned with
protection, economy, convenience andprotection, economy, convenience and
promotional consideration.”promotional consideration.”
According to William J Stanton,According to William J Stanton,
““Packaging may be defined as thePackaging may be defined as the
general group of activities in productgeneral group of activities in product
planning which involves designinbg andplanning which involves designinbg and
producing the container or wraper ofproducing the container or wraper of
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8. Continue…Continue…
Not just the container– part of the on-Not just the container– part of the on-
going promotion/advertisinggoing promotion/advertising
First job is still containment/protectionFirst job is still containment/protection
of productof product
Promote the productPromote the product
Way to differentiate fromWay to differentiate from
competitorscompetitors
Inform the customer (ingredients,Inform the customer (ingredients,
size, etc.)size, etc.)
Colors to cue customers (green =Colors to cue customers (green =
healthy)healthy)
Facilitate storage, use andFacilitate storage, use and
convenienceconvenience
Also way to segment marketAlso way to segment market
(sugar in big crummy bag vs.(sugar in big crummy bag vs.
carton== type of user, singlecarton== type of user, single
servings, kid friendly/safe)servings, kid friendly/safe)
 Facilitate recycling and reducingFacilitate recycling and reducing
environmental damageenvironmental damage
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9. PackagingPackaging
FunctionsFunctions
ofof
PackagingPackaging
FunctionsFunctions
ofof
PackagingPackaging
Contain and ProtectContain and Protect
PromotePromote
Facilitate Storage, Use,
and Convenience
Facilitate Storage, Use,
and Convenience
Facilitate RecyclingFacilitate Recycling
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11. Rupchanda Soyabean oilRupchanda Soyabean oil
VSVS
palm oilpalm oil
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12. Rupchanda Soyabean oilRupchanda Soyabean oil
VSVS
palm oilpalm oil
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14. LabelingLabeling
Labeling is any written, electronic orLabeling is any written, electronic or
graphic communications on thegraphic communications on the
packaging or on a separate butpackaging or on a separate but
associated label.associated label.
Labeling Information appearing on orLabeling Information appearing on or
with the package.with the package.
According to William J Stanton,According to William J Stanton,
““The label is the part of the product whichThe label is the part of the product which
carries verbal information about thecarries verbal information about the
product or the seller (manufacturer orproduct or the seller (manufacturer or
middlemen). A label may be part of themiddlemen). A label may be part of the
package or it may be a tag attachedpackage or it may be a tag attached
directly to the product.directly to the product.
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15. LabelingLabeling
 Performs several functionsPerforms several functions ::
– IdentifiesIdentifies product or brandproduct or brand
– DescribesDescribes several things about the productseveral things about the product
– PromotesPromotes the product through attractivethe product through attractive
graphics.graphics.
 TypesTypes
– Persuasive: promotional first, andPersuasive: promotional first, and
customer information is secondarycustomer information is secondary
 Use a logo or themeUse a logo or theme
 ““New”, “improved” don’t do as much forNew”, “improved” don’t do as much for
consumerconsumer
– Informational labeling: HelpInformational labeling: Help
consumer make “right” choice andconsumer make “right” choice and
lessen possible cognitive dissonancelessen possible cognitive dissonance
 i.e., nutrition labels, care information,i.e., nutrition labels, care information,
construction standards, etc.construction standards, etc.
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17. Rupchanda Soyabean oilRupchanda Soyabean oil
VSVS
palm oilpalm oil
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18. ConclusionConclusion
Since
Packaging protects the product.
It keeps the product from going bad.
Packaging can provide information to a consumer regarding the
product contents
Packaging provides hygiene.
Product security can be provided through packaging
and in label we can see
The weight, price, production date, use by date, ingredients, name of
producer company, usage details written on the packaging .So,
Packaging and label provides major convenience to the seller and the
consumer. Though packages and label increase the cost of product,
but for avoiding unhygienic and unsafe product .we should use well
packaged and labeled product such as Rupchanda Soyabean oil.
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20. 2020