The document discusses packaging, labelling, warranties, and guarantees. It defines packaging as all activities involved in designing and producing containers for products. It lists five key objectives of packaging: identify the brand, convey information, facilitate transportation and protection, assist with storage, and aid consumption. Labelling is a legal requirement and is used to identify the product, describe contents and usage instructions, and promote the product. Warranties are formal statements of expected performance while guarantees provide assurances like money-back if not satisfied.

1. PACKAGING AND LABELLING DEFINATION PACKAGING LABELLING WARRANTIES &GURANNTEES

2. DEFINATION ALL THE ACTIVITES OF DESIGNING AND PRODUCING THE CONTAINER FOR A PRODUCT-MAY CONTAIN -PRIMARY-BOTTLE/SECONDRY-CARDBOARDBOX/SHAPPING PACKAGE-SIXDOZEN IN A CARTOON

3. Review of Key Objectives & Critical Success Factors What makes company unique What makes company successful Shared vision Review key undertakings of past year

4. How Did We Do? Brief overview of performance against each objective

5. OBJECTIVES OF PACKAGING 1.identify the brand 2.convey descriptive & persuasive information. 3.facilitate product transportation&protection 4.Assist at home-storage 5.aid product consumption

6. First encounter with consumer,so may turn off or on depending on looks /finish=Marketing tool. Convenience and promo tool. Protection & safety of preserving the contents in pharma industry.

7. Use as a marketing tool Self service-as an increasing number of products are sold on a self-service basis,on an average a supermarket stocks15000 items and a typical customer scans 300 items per minute-impulse/book as per cover.

8. Use as a marketing tool Consumer affluence-are ready to pay a little more for convenience,appearance,dependability and prestige of better package. Company & band image-serves as instant recognition of the company and brand. Innovation opportunity-innovative package brings benefits to consumer & profits to firms-coke pet bottle/Amway-spray bottle

9. Packaging options Aesthetic & functional aspects-size,shape,colour,material,text. Blue-cool& serene,red-active&lively better package-protection of fruits/vegetables. All elements packaging must be harmonized with other marketing tools-pricing,adv.

10. Essential requirements of packaging Engineering-test are done to ensure tensile-strength. Visual tests-script is legible/color-harmonious. Dealer test-easy to handle& sustain transportation. Consumer-test-favorable response

11. Functions of labeling 1. Identifies the product through its patented color & design. 2.describe/grade the product-who made it/when,contents,how to be used,what quantity promote the product through attractive graphics Legal stipulation- MRP,expiry date contra indication for pharma products

12. LABELING SELLERS MUST LABEL PRODUCT WHICH IS A LEGAL REQUIREMENT.

13. Warranties & guarantees 1.all sellers are legally responsible to fulfill a buyer’s normal & reasonable expectations warranties-formal statement of expected product performance-can be returned back for replacement/repair/refund guarantees-not well-known product-money back guarantee/superior product-no competitor can match