Packaging serves several important functions for products. It protects products, contains them, identifies brands, provides information to consumers, and promotes sales. Packaging design is an important part of a company's marketing strategy. Labels provide key details like ingredients, instructions, and warnings. Common label types include brand labels, descriptive labels, and grade labels. Packaging must safely contain products, define their identity, communicate necessary details to customers, meet consumer needs, and protect contents. Materials like glass, plastic, metal, and paper are widely used for their practical and economic benefits in food packaging.

1. Packaging
Rohit Kochhar BBA452213
Rusin Mishra BBA450213

2. The Product’s Public Face
What is packaging?
Containers and wrapping materials used to
protect, contain, identify, promote and facilitate the
use of the product.
It is an integral part of product planning and promotion
 10% of the retail price is spent on developing, designing, and
producing just the package
Companies sometimes change packaging to update their image
and reach a new market

3. Label
 What is a label?
Informative tag, wrapper, or seal attached to the
product or the product’s package. It presents
information.
 What information does it present?
Brand name (Bold detergent)
Ingredients, Instructions (machine washable), how
to open or dispose, guarantees, danger warnings
Need for a label?
Protects businesses from legal liability if someone if
injured while using the product

4. Three Kinds of Labels
1. Brand Label – gives brand name and
trademark or logo
2. Descriptive Label – give information about
product use, construction, care,
performance, and other features
3. Grade Label – states the quality of a
product

5. Functions of Packaging
1. Promoting and Selling the Product
2. Defining Product Identity
3. Providing Information
4. Expressing Customer Needs
5. Ensure Safe Use
6. Protecting the Product
The Keys to Product Packaging

6. 1. Promoting and Selling the Product
Attractive, colorful, and
visually appealing
packages have
promotional value
A well designed
package is a powerful
selling device
because it helps the
product stand out
from its competitors

7. Mixed Bundling –
packaging different
products or services
together
Usually the bundle price
is cheaper than buying
them individually
Price Bundling – two or
more similar products
are placed on sale for
one package price

8. 2. Defining Product Identity
Packaging is sometimes
used to promote an
image such as prestige,
convenience, or status
It can be a crucial part of
the marketing strategy,
particularly in
advertising

9. 3. Providing Information
Gives customer
useful information on:
directions for using
the product
its contents
product guarantees
nutritional value
potential hazards

10. 4. Expressing Customer Needs
When designing packages, companies
analyze customer lifestyles and create
packaging that meets their needs for
size and convenience
Packages often come in various sizes
Family size
Single serving

11. 5. Ensure Safe Use
Proper packaging helps to eliminate
potential injuries or misuse of a
product
Formerly glass containers are now
plastic
Childproof caps
Tamper resistant packages
 Blisterpacks – packages with
preformed plastic molds surrounding
individual items arranged on a
backing

12. 6. Protecting the Product
Must protect during shipping, storage, and
display
Prevent or discourage from tampering
Prevent shoplifting
Protect against breakage and spoilage

13. All materials used to package food have
economic and practical reasons for their
use.
The main packaging types include:
1. Glass
2. Plastic
3. Metal
4. Paper and paper based products
Packaging types

14. Is one of the oldest packaging materials
but there has been a decline in its use
and a trend towards toughened plastic
Glass

15. Versatile - plastics can be flexible or
rigid, and can be moulded into shapes
Resistant to acids and other chemicals
Easily transport
Lightweight and do not allow moisture,
bacteria or gas to pass through
Relatively Cheap to produce
Plastic

16. Thin plastics can be used to as a
protective covering
This plastic covering can also provide
the opportunity for labelling
Plastic Wrapping

17. Metal packaging has undergone constant
changes and improvements in order to
adapted to the needs of modern consumers
Aluminium is commonly used as a packaging
material
Steel can be coated with tin making it
possible for the packaging of high acid foods
Metals

18. Relatively cheap to produce
Very easy to print on
Derived from renewable sources and
are completely biodegradable
Lightweight
Paper and Paper based products