Perception is how an organism understands its environment by processing sensory information. An individual's perception of reality is influenced by physical, environmental, and learned factors. While people may see colors similarly, cultural backgrounds lead to different interpretations of what those colors represent.

2. Perception is the process by which an
organism attains awareness or
understanding of its environment by
organizing and interpreting sensory
information.
(From Wikipedia)

3. In living our lives and communicating with
each other our perception of reality is less
important than reality itself.
Our perceptions are influence by:
› Physical elements - what information your
eye or ear can actually take in, how your
brain processes it.
› Environmental elements - what information is
out there to receive, its context.
› Learned elements - culture, personality,
habit: what filters we use to select what we
take in and how we react to it.

4.  Everyone will not perceive "red" the way
as others do. All may physically see "red"
similarly, but will interpret it culturally:
 Red means "stop" or "anger" or
"excitement" or "in debt" (US).
 Red means "good fortune" (China).

6. THANK YOU