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The Science of Perception Management  KATIBS 5 th  Session
The Science of Perception management Ashraf Sheikh
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This was YAHOO’s page in 1999
… and this was Google’s page in 1999
Which one did you send your friends to?
 
 
“ Perception Matters”
“ Why Does it matter to Etisalat?” The 7 Ways…
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“ Why Does it matter to Etisalat?”
“ Why Does it matter to Etisalat?”
 
“ Why Does it matter to Etisalat?”
 
 
“ Why Does it matter to Etisalat?”
 
 
“ Perception Communicates”
 
 
continuity closure proximity similarity
 
 
“ Perception Matters”
Is Perception Management  all about just “Perception” ?
No, its not Its about “Trust, Integrity and a Story”
 
Tiffany is a brand that’s built on trust and integrity and they tell you a story …it’s the Box that you pay for
Now about your personal Perception- Do you cover these 3 Fundamentals  Trust Integrity Story ( and how do you wish to be perceived)
4 Ways to Building a reputation on Perception management
Is it Important what they think about us?....What do you think?
Genuine reputation building efforts  Matters PERSONAL & PROFESSIONAL
4 Steps to Reputation Building
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Humility cannot be manufactured nor can Accountability, Consistency and Transparency
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What's your Perception Management Way forward? Manage Perception  Before  perception Manages you Perception Management is required for both personal and professional Success Perception  >>  Reputation  >>  Genuine Efforts  >>  Success are all intricately linked YOU can genuinely work on your Perception Management Strategy  even though you have absolutely no experience with it
 
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The Science of Perception Management- Ashraf Sheikh