PeopleWiz partnered with a technology startup in its growth phase to design and implement a new organizational structure. They provided a methodology and roadmap for building an energized organization with new processes and management systems. Due to high demand, the startup needed to scale operations without reducing quality. PeopleWiz created a structure with defined roles and middle management to improve communication and implement standardized processes for design, hiring, and performance management. This supported the growth strategy and positioned the company for financial success.

1. A Case in Point
Getting the right organization design
for a client

2. Case Summary
 PeopleWiz Consulting partnered with a technology Start-up in its growth phase to facilitate
the creation & deployment of a progressive organization design
 PeopleWiz provided the methodology and roadmap for building an energized organization
with a new structure and people management systems.

3. Client Overview
 Founded by two brilliant engineers, the client is a three year old company providing
engineering solutions to the dairy and food & beverages industry.
 Due to their low product cost and fanatic concern for quality, the demand for their products
and services quickly outgrew their delivery capability.
 The company engaged with PeopleWiz to create an organization structure that supported
the growth strategy. The scope included design and implementation of the structure.

4. Organizational Lifecycle of a Technology
company
Start up Growth Expansion Maturity Transition
CLIENT
Measures needed to
Accumulate capital, Business opportunities Company revenues Amassed assets and
improve growth like
suppliers, resources exceed infrastructure grow as companies solid profits, by
diversification ,
and mandatory and resources. Need for establish strong becoming established in
Challenge
reengineering, new
technical skills. consistent repeatable customer bases. Need the market. The primary
product development
Market entry through business processes. additional funds to area continues to yield
to spur growth.
first customer. Retention of skilled exploit opportunities. profits, but experiences
Changes in external
Attracting skilled Manpower Need to Establish slow or stagnant
environment need to
manpower seamless employee growth.
be tracked and
communication
corrective actions
required.
Leadership focus is on Focus on making the Managed delegation , Organization size is
Collaboration needed
Management Approach
development of a product work well planning and controls stable. The structure
at all levels to energize
marketable and increasing sales. are needed. Middle can become more
the organization. Use
product/service while Growth in sales and management takes divisionalised and the
of information system
managing necessary marketing function. responsibility for culture can become
to capitalize on
finance. Growth limited Functional operations while top bureaucratic due to
internal knowledge.
to functions like Design, organization structure management focuses high degree of
Formal approach to
manufacturing or adopted. on business formalization.
managing business
service. Flat strategies. Growth in
change.
organizational structure staff functions.

5. Business Challenge
• Being a start up , which had proven its business model and entered the growth phase, the
client’s biggest challenge was to scale up its operations without diluting the delivery quality.
• Lack of middle management layer had created a communication gap between founders and
employees .
• There were no defined processes with checkpoints that the design team could follow
resulting in mistakes, rework and loss of time.
• Building a sense of ownership amongst employees and retaining talent would lay a strong
organizational foundation

6. PeopleWiz’s Approach
• Organization Design: PeopleWiz‘s approach was to work closely with the management to
clearly articulate their business strategy and design a supporting operating model which
strengthened the delivery capability. Key stakeholders were engaged to build consensus on
the operating model and organization wide employee communication was carried out.
• People Management: With an objective of deploying scalable HR processes, PeopleWiz
Consulting crafted the basic framework of policies supporting the new organization
structure. Talent attraction and acquisition was managed by the HR business partner by
developing suitable recruitment channels and introducing best practices in the selection
processes.

7. Benefits to the Client
Organization Process Financials
• An optimally designed • Processes like •With a promising annual
structure with clearly manpower hiring, role result and a healthy
defined roles and allocation, order pipeline, the client
responsibilities has determination of salary is poised to achieve its
given Altair a levels are now
surefooted start to financial objectives.
streamlined and
become a professionally •PeopleWiz continues to
professionally managed. be their HR arm for
managed organization. • The client now has a people management
This has boosted the structured approach
confidence of existing towards computing
employees in the incentives, giving
leadership and given increments and
the management the rewarding employees
right platform to grow for their performance
and attract quality
manpower.