PeopleWiz partnered with a global media and publishing company to develop an organization-wide competency framework to help with talent development and retention initiatives. They identified around 50 unique roles and created role definitions, competency maps, and career paths for each. Additionally, they provided mentoring sessions for HR and business leaders to ensure effective knowledge transfer. The competency framework developed by PeopleWiz provides clear role definitions, detailed competency descriptions, and defined career paths to help the company successfully implement capability development and retention programs aligned with business needs.

1. PeopleWiz partnered with the Analytics CoE of a a global media and publishing giant to
create the foundation of talent development and retention initiatives by developing
organization wide Competency Framework
Being a dynamic organization which requires niche Analytics skill set, the client’s HR team faced challenges in its
initiatives pertaining to capability development and retention. This stipulated the need for bringing role clarity in the core
business functions, and for creating a competency framework that can form the backbone of all employee development
efforts. The need for devising strategic career moves for vital resources was also identified.
Around 50 unique roles were identified. Creating role definitions, competency maps and career paths for these, were the
main deliverables of the project. Additionally, mentoring sessions for the HR team and for key business persons were
required, to ensure effective transfer of knowledge.
Business Challenge
Competency Identification:
•To identify business strategy aligned competencies, PeopleWiz consultants conducted an extensive data gathering
exercise. Role holders and their managers were interviewed to gain understanding of the responsibilities, internal
company documents were studied and external literature was referenced.
•A reference competency framework with Competency clusters and component definitions with 5 levels of proficiency
each was developed. Broadly the competencies were categorized under Technical Depth cluster, Analytics cluster,
Domain Knowledge cluster apart from Personal effectiveness and Leadership clusters. Behavioral descriptions of each
proficiency level were created.
Career Path Identification:
•To broaden the horizons within which competent professionals can explore opportunities, PeopleWiz Consultants
projected three major types of career paths. These were based on the skills and competencies required for specific job
profiles, and were tailored to suit changing business needs.
PeopleWiz’s Involvement
With clear role definitions, detailed descriptions of
the competencies along with behavioral descriptions
at every proficiency level, and articulate career
paths, a useful framework has been created to aid
informative discussions on employee development
and career progression. Management now has
effective tools to implement its capability
development and retention initiatives successfully.
The HR Team can now manage employee
expectations better, by providing enriching
opportunities that are aligned with business needs.
Business Benefits
The organization provides tangible business solutions that focus on innovation and enhance productivity by working with
around 90 brands owned by the company and contributes to key business functions through Analytics & Research,
Finance, Operations, Technology & Product Engineering and Shared Services.
The Analytics CoE is based in Bengaluru, India and caters to USA and European geographies.
Established in 2008 in India, the organization has grown rapidly both in terms of employee size and stakeholders served.
Client Overview