This document provides a competency model that outlines key leadership outcomes and organizational performance across increasing levels of complexity. It identifies areas such as strategic alignment, commitment and competence, and creating organizational value. The model shows how officers are expected to demonstrate traits like defining markets internationally and leveraging expertise through technology. As roles increase in scope, context and thinking, leaders are expected to adapt strategies, create systems to support change, and manage business results through balanced scorecards.

1. Competency Model
Leadership Commitment Organizational
Outcomes Strategic Alignment
and Competence Performance
Creating and Designing adaptive Creating an adaptive Developing networks of Working across Managing knowledge as Creating value through Building sustained
redefining markets strategy culture talent and capabilities organizational an organizational asset strategic use of business success
•Manages accounts •Provides visionary •Anticipates and shapes •Defines the strategic boundaries to build functional expertise •Models dynamic
internationally insight the evolution of the importance of human value •Integrates brand application of a balanced
•Shapes the vision for
•Markets the brand •Builds adaptive industry capital experience into scorecard
•Builds global networks to function
internationally strategies •Manages discontinuity, •Attracts, develops, and organizational systems •Drives execution through
complete effectively •Builds centers of
•Redefines relevant •Creates strategic disorder, and distraction in retains talent •Builds cross-functional integrated processes
•Builds strategic excellence
•Champions a culturally •Anticipates forces that
Officers markets
•Defines the global
initiatives organizational restructuring
•Maintains the diverse corporation
partnerships and capabilities •Manages knowledge
impact results
alliances •Shapes industry as an asset
marketplace organization’s credibility •Leverages diverse knowledge
•Build networks across
before and after an image perspectives across •Leverages knowledge of
the organization or
or brand change global management team industry best practices
corporation
•Restructures the
boundaries of the
organization in response to
(Scope, Context, Thinking)
marketplace demands
Expanding existing Adapting strategy to Creating systems to Creating systems to Leveraging Driving learning Leveraging expertise Managing for
Increasing Complexity
markets emerging needs support change and support active organizational across functions and through innovative business results
•Takes entrepreneurial •Shapes strategy innovation engagement relationships throughout the systems and •Builds systems to
risk •Provides direction •Develops high- •Develops leaders •Coaches and motivates organization technology manage a balanced
•Demonstrates business •Thinks strategically performance cultures •Fosters open teams •Leverages technology scorecard
situation versatility •Models cross-functional
through organizational communication •Fosters teamwork knowledge •Builds decision support •Demonstrates financial
•Drives market analysis •Models the development •Builds systems to work
SVP/VP/AVP through quantitative data
transformation
•Mobilizes the of a diverse workforce across boundaries
•Participates in industry systems
•Models functional
acumen
•Manages against plan
•Redefines customer groups
organization to adapt to •Manages across diverse •Displays organizational •Creates systems for excellence and for profitability
needs marketplace changes groups, individuals, and savvy •Identifies best practices •Develops financial
•Builds mega brands for knowledge sharing
•Models the capacity to work styles •Champions •Defines business •Sets the standard for systems and processes
a global market act in uncertain times collaboration functional expertise •Builds value-added
practices
•Manages conflicts processes
across boundaries
•Leads teams effectively
Focusing on customer Linking to strategy Continuously Coaching and Collaborating Understanding core Supporting functional Managing against the
needs •Communicates improving processes developing people effectively business practices excellence plan
•Gains information on organizational strategy •Guides process •Values diversity •Influences others and products •Applies best practices •Implements balanced
customer needs •Makes sound decisions improvement •Actively utilizes the •Negotiates across •Knows products and •Builds effective business scorecard
•Focuses on external that support the strategy •Manages the rate of talents of diverse people boundaries services processes for delivering •Sets aggressive goals
customer needs change •Coaches and develops •Models a partnering •Shares industry expertise •Manages project to plan
Director & •Understands internal •Reinvents business staff style knowledge •Continuously upgrades and budget
customer needs practices and products •Resolves conflict •Breaks down silos •Knows policies and functional expertise •Works with drive and
Professional •Demonstrates •Champions change •Contributes to teams processes •Translates commitment
adaptability to market •Adapts plans in effectively •Models business and organizational strategy •Commits to quality
changes response to changing organizational practices into functional objectives •Delegates and monitors
•Organizes work to objectives work efficiently
reduce time to market
Entrepre- Crafting Driving Valuing Building Knowing Leveraging Making Plan
neurship Strategy Change People Partner- the Functional (Executing
Key for Business
ships Business Expertise
Competencies Results)
Seasoned Intuition and Self-Directed Corporate
Dialogue
Corporate and Personal Judgment Believing Learning Values
• Models sound decision • Demonstrates leadership • Listens and communicates • Cultivates diversity of • Models sound health/safety/
Leadership making styles versatility effectively management experience environment practices
(Individual Leadership) • Analyzes and solves • Models personal adaptability • Uses effective presentation • Pursues relevant education • Demonstrates sound business
problems • Leads courageously skills • Adapts and learns ethics
• Demonstrates process • Models work/life balance • Models public responsibility
thinking • Inspires trust
• Models credibility
• Demonstrates integrity