There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
WSI Lebanon provides all the internet marketing services that Lebanese companies need in order to leverage the power of the internet in order to achieve their business goals.
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...Aquent
When a search engine giant such as Google has a large usability department, you can be assured that user experience is vital to
online and offline marketing. This webcast session will debunk the myth that search engine marketing "tricks" search engines.
Whether you are part of software development team, web designer interested in accessibility and usability, concerned about mobile
design, or simply trying to fortify search marketing campaigns, this webcast is designed to offer you actionable recommendations,
tools, and heuristics to give you the competitive edge.
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Increasing the Marketability Your Business's WebsiteAaron Jones
Centex New Media conference presentation on increasing the Marketability Your Business's Website. Providing a few tips and best practices when using social media on your site.
Exploring how content effects your site’s marketability and tools that can increase the effectiveness and scope of your content. Analyzing what Search Engine Optimization should mean to you and hopefully dispel some outdated .
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
The End of the Easy Button | How the Maturation of the Web Affects Digital St...David Hitt
The evolution of the Internet has greatly influenced marketing strategies. In this presentation, we suggest that the web now represents a mature marketing ecosystem. Success comes not from applying the latest 'easy button' tool but, rather, from having the smartest strategy.
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
SEO Best Practices to Maximize your Google RankingTribalVision
Learn how to improve your site using a variety of Google SEO programs. Furthermore, explore the basic understanding and jargon behind the SEO world, which you can apply to your business immediately.
Turning Content into Your Strategic Competitive AdvantageLKinoshita
How to turn content into your strategic competitive advantage. Session presentation by Laura Kinoshita at the 2011 Social Media Summit, Honolulu Convention Center.
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
Siber Güvenlik Hizmetleri İstanbul, Türkiye,
İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
Before you begin advertising, be sure your online infrastructure is in place to maximize you digital marketing efforts. This presentation offers an overview of everything you need to think about when planning your online marketing strategies.
Increasing the Marketability Your Business's WebsiteAaron Jones
Centex New Media conference presentation on increasing the Marketability Your Business's Website. Providing a few tips and best practices when using social media on your site.
Exploring how content effects your site’s marketability and tools that can increase the effectiveness and scope of your content. Analyzing what Search Engine Optimization should mean to you and hopefully dispel some outdated .
Buyer Personas: 6 Steps to Creating Buyer PersonasJoy Martinez
6 Steps to Creating Buyer Personas: Learn what buyer personas are, why buyer personas are important, and how to create a buyer persona. Includes a buyer persona template!
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
We provide SEO service globally from India and for the website in any language. Get free SEO consultation to understand your business requirements. We offer quality service at the Best market price.
The End of the Easy Button | How the Maturation of the Web Affects Digital St...David Hitt
The evolution of the Internet has greatly influenced marketing strategies. In this presentation, we suggest that the web now represents a mature marketing ecosystem. Success comes not from applying the latest 'easy button' tool but, rather, from having the smartest strategy.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
An overview on how should any B2B manufacturing company can initiate planning for Digital Marketing activities. This presentation highlights some key elements which form the crux of any digital marketing campaign. From introducing strangers, converting them into visitors, then to customers and finally advocates.
In case you wait for some case study in your industry it will be too late.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. What makes your firm unique?
• Conduct an informal audit, listing core firm strengths. Why do you get hired?
• Reputation & experiences are differentiators in professional service
• Ability to work at scale (size of firm) is another
Are these core brand differentiators reflected in your marketing materials and business
development process?
BRAND AUDIT
TAKING STOCK
4. BRAND AUDIT: Identity Design & Assessment
Brand Identity
• Logo & color scheme
• All visual identity elements (website, brochures, social
channels, etc.)
• Custom photography is very important for professional
services
• Themeline, mission statement
• Does messaging across all channels promote core identity
elements & differentiators?
• Are we trying to be all things for all people?
TAKING STOCK
6. • https://www.elequipomazzanti.com/
• http://www.diehlgroup.com/
• https://cheshirenonprofitlaw.com/
• https://hbkengineering.com/
• https://www.ylaw.ca/
• https://www.arnolditkin.com/
GOOD UNFORTUNATE PRACTICES
• “Borrowed Interest.” Using well-known
geography or symbols to promote an unrelated
service. Examples include Philly firms using
pictures of Center City, the BF bridge, etc.
• Relying on visual clichés such as the scales
of justice, surveying equipment, etc.
• An absence of a positioning statement on the
homepage. What do you do and why do you do
it so well?
• Overstating areas of core competence; trying
to be all things to all clients.
POSITIONING YOUR VALUE ON THE WEB
Tip: As a professional service provider, you’re
really selling two things only: proven ability
and executional capacity.
9. Audit your existing strategy
• List all tools and tactics
• What kinds of content are you currently producing?
• How are you sharing and amplifying brand messaging?
• What do analytics for website and all social platforms tell
you?
• How is your business development platform supposed to
work? To what degree are you relying on traditional vs non-
traditional lead generation methods?
ASSESSMENT & AUDIENCE RESEARCH:
(Who are we currently reaching?)
TAKING STOCK
10. Internal Functionality: Is the back end of your site friend or foe in your marketing efforts?
• CMS Design: How easily is new content added?
• Are landing pages easy to make?
• Are SEO tools implemented?
• Meta tags?
• Are URLS sensibly created by the CMS and SEO friendly?
• Are user profiles prioritized and configurable within the CMS? Can multiple parties add
content, with varying levels of access to site?
Visitor - facing functionality
• Is your site prioritized according to marketing objectives?
• Is content easily downloadable and content forms filled out?
Conduct a thorough audit, to align with current goals and objectives
PERFORM A DIGITAL AUDIT
TAKING STOCK
12. • Where are your clients and where do they
congregate on the web? LinkedIn? Twitter?
Instagram? Where?
• Who are the potential intermediaries to
them?
• Are there tools you can be using to identify
either clients or potential amplifiers of your
brand’s messaging?
• Don’t forget to use ‘Old School’ research
techniques - interviews and verbal out-
reach - to find clients
IDENTIFY POTENTIAL “TARGETS” FOR
MESSAGING CONTENT
TAKING STOCK
13. Small Firm
• A modest but well-conceived web-
site, with ongoing content creation,
if possible
• Custom photography, as budget
permits
• Content creation, as budget and
time allow
• Paid digital advertising, if appropri-
ate
• Paid directories, if appropriate
• Local offline advertising and mar-
keting opportunities (sponsor a little
league team, partner with industry
allies and give a seminar, etc.)
• Target a single social channel that
makes sense and commit to regular
postings
EXECUTE MARKETING PLANS BASED ON CAPABILITY
EXECUTION
Larger Firm
• Everything from the Small Firm list
• A larger, well-conceived website with com-
plete staff and expertise sections, as well
as ongoing areas dedicated to new content
• A robust commitment to content creation,
with a more tactical, SEO oriented ap-
proach
• Event/conference attendance
• A robust commitment to an array of social
media channels. Targeted use of social
listening tools and influencer marketing
• Targeted sponsorship and pro bono offer-
ings
• Paid directories (Justia, FindLaw, Super-
Lawyers, etc)
• Print advertising
14. CONTENT FOCUSED
Content ideas are fueled by PR initiatives & staff
members. The firm is selling expertise and seeks
to demonstrated their innovation through various
types of content.
VIDEO
ARTICLES/DOWNLOADABLE BROCHURES/OTHER WEB CONTENT
PHOTOS/
COPY SNIPPETS
(Heavily curated LinkedIn feed; links
to video & snippets. Video also used
in proposals.)
(Video promoted through organic
Insta channel; snippets and links)
(Concerted Insta effort sees five-
fold increase in follower count in
2018)
(Corporate LinkedIn account is
largest hub of Social. Curated and
themed, post frequency is approx.
2/day. Firm staff and principals are
encouraged to share; the size of firm
makes this form of amplification
significant.)
(Channel is themed according to
posts related to People, Community
Involvement, Current Events and
Firm Projects== .)
15. CONTENT & PAID
‘Content,’ consists of static content on website;
paid advertising and limited social presence on
Insta and Houzz.
PAID
WEB CONTENT
PROJECTS/
COPY SNIPPETS
(Channel is themed according to
posts related to People, Projects,
Observations and Events. They use
branded post typologies.)
(The website itself hosts most
visual content)
(Pay-per-click is managed
professionally and leverages the
reasonably inexpensive cost of PPC,
do to limited competition. PPC has
proven fruitful; generating 2 - 5
projects/year at a $1300 monthly
budget.)
(The lack of organic keyword competition
is driving the creation of sequenced blog
posts, intended to widen gographic scope
and highly keyword researched.)
(A curated, premium
Houzz account raises firm
awareness and generates
occasional leads.)
16. PPC TRENDS: GOOGLE AD REMARKETING
WHAT IS REMARKETING?
Think of Remarketing as a way to both amplify and
recycle your PPC advertising on the web. Basically, after
a Google ad drives traffic to your website, the source of
that traffic is then noted. As the user peruses the web,
your ad is served to them, repeatedly, as they visit other
sites running Google Ads.
HOW TO ACTIVATE GOOGLE AD REMARKETING?
(Easy to add)
After already advertising on google then add a piece of
google remarketing code to your website so visitors can
get added to your remarketing audiences
17. Remarketing keeps your brand front-and-center for an extended duration, even when the custom-
er is not thinking of making a purchase. This subtle increase in brand awareness ensures your
potential clients ‘don’t forget...’
• It allows you to stay connected with your target audience, even after they leave your
site
• You are gaining brand exposure and becoming more recognizable to your target audi-
ence, raising trust and making them more likely to purchase from you
• Remarketing ads have much higher click through rates than typical display ads
• You will see better conversion rates when you start to combine remarketing cam-
paigns with additional targeting methods, such as targeting by demographics
WHY IS REMARKETING SO IMPORTANT?
(How it will increase your revenue)
18. SEO TRENDS: WHAT ABOUT ORGANIC SEO?
WHERE HATH THOU GONE, EASY BUTTON?
Although the days of writing keyword-stuffed copy and watching the traffic roll in
are long gone, professional services marketing was never really ‘about that’ anyway.
These days, the fundamentals of SEO are still VERY important. Quick questions to ask
are:
SEO 2.0?
In many ways, organic SEO has evolved into content-based marketing. Remember, con-
tent marketing came along as a trend when easier means of getting traffic (like key-
word stuffing) ceased working. Although content marketing has additional advantages
- the ability to demonstrate thought leadership, for example - it is still used for traffic
generation.
Link building is one part of traditional organic SEO which is still exceedingly beneficial
within a conent marketing workflow. Combined sometimes with PR efforts, link building
can be the SEO tactic that makes your content initiatives especially successful.
• Is your website responsive and fully-mobile compli-
ant? Should you consider AMP?
• Do pages load quickly? Are images properly com-
pressed?
• Have all basic organic keyword-related needs been
addressed? All Meta tags correctly written, from
the standpoint of research and attention-grabbing
‘calls to action?’
19. • To bolster brand awareness
• To fuel qualified lead generation
• To foster sign-ups/build database
• To recruit talent
• To offer a glimpse at company cul-
ture via storytelling
• To demonstrate expertise
• Target a single social channel that
makes sense and commit to regular
postings
WHY USE SOCIAL MEDIA?
20. LinkedIn is where B2B firms are seeing the most results.
Currently, LinkedIn has more than 250 million ACTIVE
members worldwide. It’s rated by B2B content marketers as
the most effective social media and research has found that
80% of B2B social media leads come from LinkedIn.
Senior-level clients that claim “don’t use social media” can
most definitely be found on LinkedIn.
The business nature of the platform and the ability to reach
your target audience means LinkedIn should be a cornerstone
of your firm’s social media efforts.
LinkedIn provides huge possibilities for engagement,
including company page updates, personal publishing and
groups.
Pro tip: Leverage this platform to promote thought leadership
and content marketing, NOT just as a megaphone for firm
awards and other accolades.
LINKEDIN
TOP 3 PLATFORMS
OVER 4,500 FOLLOWERS
21. Consider Twitter the virtual newsroom of social media
platforms. It’s real-time, news-oriented and second only to
LinkedIn in terms of effectiveness as rated by B2B marketers.
Twitter currently has 305 million active users and is a helpful
channel for connecting with industry influencers, reporters,
publications, associations, teaming partners, prospective
employees, as well as clients and prospects.
Due to the real-time nature of the platform, frequency of use
should be higher than other platforms. With Twitter, its best
to follow the 4-1-1 rule of social media:
• One self-serving, news-oriented tweet
• One thought leadership-oriented tweet
• Four tweets that point to other industry influencer
content, both from experts and periodicals alike.
Additionally, research from Buffer found that tweets that
include an image receive 18% more clicks, 89% more
favorites and 150% more retweets.
TWITTER
OVER 31,2K FOLLOWERS
22. Instagram is a growing platform for B2B social media
marketing, with 60% of marketers planning to increase
usage in 2019.
Firms who substantially invest time and resources in
photography to tell their client’s stories and showcase the
interesting work they’re doing might find Instagram to be a
great platform.
Similar to Twitter, Instagram is real-time (for now), leverages
hashtags and relies on quick hitting messages to accompany
photos or videos.
Forget about pretty pictures...disrupt Instagram with a new
idea. Solicit the help of influencers (including staff). Think
about themes January: Wood February: Outside In March:
Green Building Materials.
INSTAGRAM
OVER 68,1K FOLLOWERS