Amber McMillan is a digital marketing student at Full Sail University pursuing a Bachelor's degree with an expected graduation date of 2022. She helps marketing agencies grow their clients' businesses through well-researched, captivating content. The document outlines Amber's personal brand exploration, including her background, ideal career paths, skills, goals, competitors, and plan to develop her professional network and skills.

1. PERSONAL BRAND EXPLORATION
Amber McMillan
Project & Portfolio I: Week 1
October 31st, 2020

2. Amber McMillan was born and raised in New
Orleans, LA. At Full Sail University, Amber is
pursuing a Bachelor of Science in Digital
Marketing and is expected to graduate in the
spring of 2022. Amber helps professional
marketing agencies grow their clients’
businesses by creating captivating, well
researched business related content.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Manager
• Business Development Manager
BRAND ARCHETYPE - Helping
brilliant entrepreneurs create
magnetic brands through
knowledge of marketing + business
essentials.
Digital Marketer for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 60% male, 40%
female, ages: 27-39, 70%
Caucasian, 25% Black, 5% other,
Married with College education,
From the East Coast.
• PSYCHOGRAPHICS: Include
Following Lux brands, Huspot,
Marketing Brands, Loves to
collaborate and do volunteer work
in their communities.
IDEAL AUDIENCE MEMBERS:
Ashley Ladd, Manager, HubSpot
Charlene Haparimwi, Marketing
Manager, HubSpot
Heather C. White, Brand Marketer,
Hubspot
Marketing Managers at Hubspot
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Entry Level Content Creation Position at Hubspot
‣Connect with 100+ employees of Hubspot on
social media + networking platforms by
12.31.22
Mid Term: (2028)
• Create successful content creation course for hub
spot audience / clients.
‣Increase downloads / watch time by 60% by
12.31.28
Long Term: (2038)
• Open 10 business schools across the country.
‣Obtain license to operate business schools,
funding, government contracts, and physical
buildings by 12.31.38

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Content Creation 60%
Photoshop 40%
Creativity 70%
Collaboration 80%
SOFTHARD
Developing Websites - Wordpress 20%
CRM 40%
Public Speaking - 15%
Instructing 85%
SOFTHARD

7. I help professional marketing agencies grow
their clients’ businesses by creating
captivating, well researched business related
content.
PROMISE

8. CREDENTIALS
Work Experience:
• Lead Web Designer at Michelby + Co
• Communications Specialist at Coco
Curator
Education:
• How to Brand your Business, Lynda, 2019
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Leadership Roles
• Project Manager for Michelby + Co Brand
Creation
• Lead Web Designer for Joelle Iman
project.
• Lead Teacher for Brand Essentials
Course.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Katie O’ Hare
Industry Experience:
• Digital Marketing strategist and
consultant, Graphic Designer, and
Advertising Coordinator
Education:
• Bachelor of Science at Full Sail University 2015
Leadership Experience:
• Does not indicate any leadership skills.
•
Skills and Proficiencies:
• Adobe Creative Suite
• Trend Analysis
• Public Speaking
Amber McMillan
Overall Online Presence:
• Katie has over 500 connections which means she takes
her online pretense seriously. Her banner is
personalized, headshot is professional and appropriate
The profile is very detailed, but she doesn’t have any
published articles here. She is not active on other social
media and her LinkedIn URL is customized.
• Grade: Superior 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Project Manager for clients
Education:
• Currently enrolled as a student at Full Sail University
Bachelors Degree , Expected 2022
Leadership Experience:
• Project Manager for Michelby + Co Brand Creation
• Lead Web Designer for Joelle Iman project.
Skills and Proficiencies:
• Social Media Content Creation
• Web Page Creation
• Instructing
Overall Online Presence:
• 3 connections, Banner is not customized. Appropriate
Headshot. Profile is not detailed. There isn’t any
published content. Active on other social media but
information is not updated on profile. LinkedIn URL is
not customized.
• Grade: Poor, 10 out of 100

10. COMPETITION
Katie O’ Hare
Industry Experience:
• Successful product marketer with
deep knowledge of social media,
digital strategy, and experiential
marketing.
Education:
• B.A in English, Communication, Women’s Studies
2006-2010
Leadership Experience:
• Heather goes against the grain. She is a mover and
shaker, this is evident from her “Game Changer” Award
from Puma Marketing.
•
Skills and Proficiencies:
• Digital Marketing - 19
• Social Media Marketing - 43
• Brand Management - 2
Amber McMillan
Overall Online Presence:
• Heather has over 500 connections which means she
takes her online presence seriously. Her banner is not
personalized, but headshot is professional and
appropriate .The profile is very detailed, but she doesn’t
have any published articles here. She is not active on
other social media and her LinkedIn URL is not
customized.
• Grade: Superior 88 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Project Manager for clients
Education:
• Currently enrolled as a student at Full Sail University
Bachelors Degree , Expected 2022
Leadership Experience:
• Project Manager for Michelby + Co Brand Creation
• Lead Web Designer for Joelle Iman project.
Skills and Proficiencies:
• Social Media Content Creation
• Web Page Creation
• Instructing
Overall Online Presence:
• 3 connections, Banner is not customized. Appropriate
Headshot. Profile is not detailed. There isn’t any
published content. Active on other social media but
information is not updated on profile. LinkedIn URL is
not customized.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For professional marketing agencies who want to
grow their client’s brands, I provide captivating,
well researched business related content because
growing your business shouldn’t be hard.
THE BIZ BAR

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Build Your Own Brand Live
‣ Memorial Day 2021 | Las Vegas, NV
• Evening with Women in Marketing
‣ Nov. 5th | Online
• Sustainable Brands
‣ October 15th 2021 | Long Beach, CA
Digital Marketing
• Primary Content: Podcast called Biz Shots with Amber.
Episodes are 20 minutes or less with business solutions. Bi
weekly. Hosted through Anchor and Apple Music.
Primary Tools: Facebook and Twitter. I will promote the
podcast through quick audio snippets on each platform. Every
week via audio and live video.
• Website: All of my content will be stored here for my audience
to consume. The snippets will have links to lead back to my
website.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a professional brand creator with 10
years of experience in marketing industry. Creative
woman who loves to collaborate, results driven. Makes
$1mil in revenue leagally. April, 2021
Formal Education
• Complete Digital Marketing Degree from Full Sail
University , 2022
Technical Skills
• Photoshop Essential Skills - LinkedIn Learning Jan 2021
• Website Development, LinkedIn Learning Feb 2021
• CRM - Dubsdo Training March 2021
Soft Skills
• Public Speaking How to energize your Audience—
Linkedin.com, Feb 2021
• How to teach online classes, SkillCrush.com, December
2020
• Collaborative Leadership, LinkedIn Learning, Jan 2021

14. Amber McMillan
You know hard it is to start, build and scale your
business? Well, what I do is create informative, easily digestible, content to
help you grow your business. In fact, I created a brand workbook that has
helped dozens of business owners.
“

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager