How to Use LinkedIn to Grow Your Business


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Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.

Come to our webinar and learn How to Use LinkedIn to Grow Your Business!

In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.

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How to Use LinkedIn to Grow Your Business

  1. 1. How to Use LinkedIn to Grow Your BusinessBernard MayPresidentAdam De JongMarketing Manager
  2. 2. AgendaLinkedIn for BusinessLinkedIn 2012 TrendsThe OpportunityThe ChallengeLinkedIn Tips & TricksOur ProgramYour Action PlanQ&A
  3. 3. LinkedIn for Business
  4. 4. LinkedIn for SEOOptimized businessprofileQuality citation onpowerful websiteName Address PhoneNumberIncrease local rankingson Google & Bing
  5. 5. LinkedIn for Reputation Management78% of customers research you online before buyingMake sure they find what you want them to see
  6. 6. LinkedIn for NetworkingIn business, we all rely on our social networkOn the Internet, relationships still matterBuild your network & create more opportunities
  7. 7. LinkedIn for Lead GenerationConnect with otherprofessionals looking foryour products & servicesNetwork easily &effectivelyDrive qualified webtraffic to your siteCapture & contact leads
  8. 8. LinkedIn 2012 Trends
  9. 9. LinkedIn Trends Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012 BTOB Magazine, March 2012 Econsultancy, March 2012 Forrester Research, January 2012
  10. 10. LinkedIn Trends
  11. 11. LinkedIn Trends
  12. 12. The Marketing Challenge
  13. 13. No Online Reputation = No Credibility
  14. 14. Limited Professional Network = Limited Growth
  15. 15. The Marketing Opportunity
  16. 16. Trusted Industry Leader
  17. 17. Bigger Network & More Business
  18. 18. LinkedIn Tips & Tricks
  19. 19. Key Factors in Success Optimize Company PageTraffic, Leads Create Great & Sales Content Become an Attract Industry Followers Leader Build Your Network
  20. 20. Company PageProfile design and setupFriendly photoNAP info for SEOWebsite integrationEnables social sharingso your websitecontent, blog can bepromoted on LinkedIn
  21. 21. Create Great ContentDon’t sell yourself!Create a value exchange by posting insight onyour industry news and helpful tips
  22. 22. Attract FollowersParticipate in industry groups to drivediscussion and brand engagement
  23. 23. Build Your NetworkLinkedIn Answers is a great resource forcommunity managementSearch the “Answers” section and industrygroups for any questions you can answer
  24. 24. Promote You as Industry Leader
  25. 25. Traffic, Leads & SalesNational Positionsdrives 300-500 uniquevisitors/month fromLinkedIn3X as much asFacebookDrive traffic to ourblogs, videos, webinar,presentations andother content
  26. 26. Track Your ProgressTraffic generationBrand engagementFollowersConnections
  27. 27. LinkedIn AdvertisingLinkedIn Ads are an amazing way to reach yourtarget audienceWe will create and manage your ad campaign Target the ads specifically to your needs, setup a daily budget, create ad copy, monitor daily analytics, ongoing optimization
  28. 28. Our LinkedIn Program
  29. 29. National Positions LinkedIn ProgramProfile setup & business page optimization forSEO, social media & reputation management5 posts per week on industry info3 LinkedIn Answers per weekJoin up to 20 industry groups & post contentCreate and manage 1 industry groupLinkedIn ad managementMonthly reporting & consulting
  30. 30. Action Plan
  31. 31. Define Your Goals
  32. 32. Find Your Target Audience
  33. 33. Create Your Voice
  34. 34. Free AuditOur Social Mediateam will give you afree auditReview of currentLinkedIn practicesHow you can betteruse LinkedInWhat should be yourgoalsWhat kind of contentyou should post
  35. 35. Q&A