How to use LinkedIn to generate qualified leads and convert them to customers

1. Advanced
LinkedIn TrainingHow to Capture Qualified Lead and Convert them to customers

2. What this Training will cover
 How to Create LinkedIn Page
 Using LinkedIn to Identify Target Market
 LinkedIn Ads Campaign Budget
 Learn How to Design Your Lead Magnet
 Write your compelling Copy and Landing Page
 Convert your Leads through Nurturing
 Delight your Customers

3. Introduction to LinkedIn Training
LinkedIn is not just another Social Media
Platform like Facebook, Twitter, it’s a business
Platform for Professionals, entrepreneurs ,
businesses and job seekers

4. What is your LinkedIn
Objectives?

5. LinkedIn Objectives Could Be
Job Seeking
Business Partnership
Customers Acquisition
Personal Brand and Influence
Sales and Marketing

6. LinkedIn Membership
• LinkedIn Members are:
• Professionals
• Active and Educated
• 40% of members earn more than $100,00/year and 60%
earn more than 75,000/year
• Majority are decision makers

8. What is in the LinkedIn Profile?

9. LinkedIn is the best platform for:
• Growing your personal influence
• Building loyal referral network
• Positioning yourself as a thought leader
• Attracting your ideal clients

12. Your Profile Consists:
• Your Headline
• Your Photo
• Status Update
• Vanity Url
• Summary
• Application
• Experience
• Education
• Recommendation
• Additional Information
• Personal Information
• Contact Information

13. Why All-Star Profile Matters
 It makes you discoverable on search engines online
 It’s your digital summary of your professional identity and
personality
 It serves as Hub for a thought leadership
 Your Profile showcase your media asset ( Videos, Presentation,
Podcast)
 It displays your education, experience and accomplishment
 It’s your social proof builder.

14. The number of profile views you receive is a function of the content in your
LinkedIn profile, your LinkedIn network and your activities
Your profile is clients attraction centre not online resumes

15. Profile View Lead :
 Engagement
 Website Visits
 Speaking Opportunities
 Media Inquiries
 Partnership
 New Clients
 Referral
 Team members

16. Compelling LinkedIn
Headline
Optimise your LinkedIn Headline by describing :
What you are known for
Whom you serve
Write Short Headline Such as: Founder of ?,
Customer Experience Specialist, etc

17. Your Profile Message Should Provide Answer
 What is the specific problem or challenge you will
help your ideal customers solve
 What is your solution or value do offer
 Who else have you helped in the same situation
and how are they better off?

18. Promote your profile
 Email Signature
 Presentation
 Slideshare
 Invite people to connect with you

19. LinkedIn SEO Tips
To increase chances of your profile being ranked highly, Include
your keywords:
 Profile Headline Section
Current Work Experience
 Past Work Experience
 Summary
 Specialities

20. Module 2

21. LinkedIn Page

22. Why is LinkedIn Page Important?
 It’s digital asset for your business
 The updates you share from page get more visibility than from your
profile
 You can run direct sponsored updates (ads)
 LinkedIn Ads is umatched. You can find the same kind of targeting
capabilities anywhere on the Internet.

23. Creating LinkedIn Page

26. What is Lead?
Lead generation describes the marketing process of
stimulating and capturing interest in a product or service
for the purpose of developing sales pipeline

27. Lead Magnet
5 Most Powerful Types of Lead
Magnet