This document discusses how social media has impacted museums and how it can be used in teaching. It describes how social media has changed how museums communicate with the public, engage in conversations, and think about who can contribute as experts. The document outlines how social media tools like blogs, wikis, and Pinterest can be used to consume, communicate, and collaborate on content. Examples are given of how social media supports learning objectives through activities like asking questions, sharing content, and connecting with external experts.

1. Museum Studies + Social Media
Dana Allen-Greil
@danamuses
American Alliance of Museums
05.21.2013
Image credit: Rutgers University
#aam2013
#compt

2. Online Communications Coordinator
New Media Project Manager
Chief, Digital Outreach and Engagement
Educational Technologist
Account Director/Digital Strategist
B.A., English, Women Studies M.A. Museum Studies Adjunct FacultyAdjunct Faculty

3. By the end of this session, you will be able to:
Articulate the social
dimension of learning
Describe how social media has
impacted museums
Identify social media tools
that can be incorporated into
your teaching
1
2
3

4. #aam2013 #compt
n How do you use
social media in your
professional
practice?
n How have you used
social media as part
of your teaching?

5. The Social Dimension of Learning1

6. The Updated Smithsonian Learning Model
Source: http://smithsonian-webstrategy.wikispaces.com/Strategy+--+Themes
Learning is enhanced by online communities

7. +
Knowledge is socially
constructed
n Our understanding of content is
socially constructed through
conversations and grounded
interactions around problems.
n Learning is enhanced through
social activities:
n exchange of knowledge and
material
n community building
n collaboration among learners and
educators

8. +
Not just learning about, but
learning to be
n To be a full participant involves
acquiring the practices and the
norms of established practitioners
in the field and acculturating into a
community of practice.
n Integrate learning:
n wider community
n link to experts, researchers or
practitioners
n open up alternative channels for
gaining knowledge and
enhancing skills

9. +
Working in public
n Some kind of public practice is
required in all professions.
n Helps students establish literacy of
tools that they will use once they
graduate.

10. Social media has changed museums2

11. Social media has changed museums us2

12. http://www.flickr.com/photos/earlysound/2072131112/
what is appropriate to say in public

13. http://instagram.com/p/UO7DjBLp3Z/
what is appropriate to say in public

14. http://www.flickr.com/photos/rthakrar/5937572337/
How we talk to one another

15. @amhistorymuseum
How we talk to one another

16. http://www.flickr.com/photos/rainiernavidad/2776596693/
What we ask of one another

17. What we ask of one another

18. http://www.flickr.com/photos/jayneandd/4500700731/
How often we see each other

19. @USNatArchives Twitter
How often we see each other

20. http://museumheygirl.tumblr.com/
Our ideas about ownership &
who can be an expert

21. Social media tools support teaching and learning3

22. Consume
Communicate
Collaborate
The 3 Cs of Learning 2.0
Adapted from Institute for Prospective Technological Studies

23. • Access a vast variety of (often freely available)
content
• Tap into the knowledge of peers and experts
• Obtain highly specific and targeted knowledge
Consume
• Create digital content and publish it
online
• Result is huge resource of user-
generated content from which learners
and others can mutually benefit
Communicate
• Work together with others
• Pool resources and expertise
• Tap the potential of a group
of people committed to a
common objective
Collaborate
Adapted from Institute for Prospective Technological Studies

24. Hashtag Topic
#musetech Technology
#musesocial Social media
#mtogo Mobile technologies
#museumed Museum education
#museweb Websites
#openglam /
#glamwiki
Free and open access to digital
cultural heritage
#artstech Technology and the arts
Key Twitter hashtags

27.
Sources:
§ Greenhow.
(2012).
“Twi7eracy:
Twee:ng
as
a
New
Literary
Prac:ce,”
Michigan
State
University
§ Davis
et
al
(2012).
Social
media
and
higher
educa:on:
A
literature
review
and
research
direc:ons.
University
of
Arizona
and
Claremont
Graduate
University.
Benefits of tweeting
learning to write
concisely
conducting up-to-
date research
communicating
directly with
authors and
researchers
cooperative and
active learning
prompt feedback
deepened
interpersonal
connections

28. Blogs
Student
• Commentary
• Reflection
• Share data
• Construct understandings
Instructor
• Commentary
• Action research
• Reflection
• Resource
Class
• Voice to all
• Peer to peer interactions
• Collaborative
• Extension of knowledge

30. Wiki
Skype
Blog
• Meet experts from around
the world
• Real-time and
ascynchronous interaction
• Reflective practice
• Contribute to the wider
field

34. § Visual
examples
§ Collabora:ve
boards
§ pinterest.com/danamuses/digital-­‐museums
Pinterest

35. Social bookmarking

37. Ask and answer
questions
Share content
Enrich in-class
conversations
Connect with
external experts
Sustain
conversations
outside the
classroom
Gather
information/ track
a topic trend
Reinforcement
and connection to
the real world
Whole person
interaction
Crowdsourcing/
group problem
solving

38. How might social media support one of your learning
objectives?
n What kind of content will be
consumed, created, or shared?
n Who will be creating or
collaborating on the content?
n What connections could social
media enable for your students?
n Why is social media the best way
to accomplish your goals for this
learning objective?
Consume
Communicate
Collaborate

40. Museum Studies + Social Media
Dana Allen-Greil
@danamuses
American Alliance of Museums
05.21.2013
Image credit: Rutgers University
#aam2013
#compt