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Evaluating Social Media: American Association of Museums (AAM) 2010

How to navigate a sea of social media technologies and begin to measure success. This presentation explores planning for implementation, developing metrics, defining success, measuring costs and benefits, and applying lessons learned to other online and offline efforts. Dana M. Allen-Greil - National Museum of American History Angelina Russo - Associate Professor, Swinburne University Faculty of Design

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Evaluating Social Media,[object Object],We’re here to talk about:,[object Object],navigating sea of social media technologies,[object Object],planning for implementation,[object Object],developing metrics,[object Object],defining success,[object Object],challenges,[object Object],applying lessons learned to other online and offline efforts,[object Object]
Your conversation influencers,[object Object],Dana Allen-GreilNew Media Project Manager, National Museum of American History@danamuses,[object Object],Angelina Russo, Ph.D.Associate Professor, Swinburne University@artech05,[object Object]
Angelina Russo, PhDAssociate Professor, Swinburne University,[object Object],Angelina Russo leads the ARC  research project Engaging with Social Media in Museums at Swinburne University,  which brings together three Australian museums and the Smithsonian’s Cooper Hewitt National Design Museum to explore the impact of social media on museum learning and communication. Between 2005 & 2008 she led the research project New Literacy, New Audiences which examined the development of user-generated content in collaboration with six major Australian cultural institutions.,[object Object],In 2006 Angelina received the prestigious Queensland Premiere’s Smithsonian Fellowship and in 2007 an Australian Postdoctoral Fellowship. Angelina holds a Bachelor of Design in Human Environment Design from University of South Australia and a PhD in Architecture and Design from University of South Australia. ,[object Object]
Dana Allen-GreilNew Media Project Manager National Museum of American History,[object Object],Dana manages a range of new media projects including online exhibitions, e-mail newsletters, interactive kiosks, mobile interpretation, online fundraising campaigns, blogs, social media strategies – you name it. ,[object Object],Projects she’s most proud of include: the “O Say Can You See?” blog (for which she’s managing editor); the Smithsonian’s first YouTube contest (a national anthem singing competition); and the major redesign of the museum’s Web site in 2005. ,[object Object],She’s fascinated by the possibilities of Twitter, and has recently contributed two chapters for the book, Twitter for Museums. ,[object Object],She teaches the graduate course, “Museums and Technology,” at The George Washington University.,[object Object]
This is going to get social…,[object Object],Tweet using hashtag #aamSocial(Note: conference hashtag: #aam10),[object Object],Text to 202.550.9095,[object Object]
What is your biggest social media challenge?,[object Object],Send a tweet to @pollwith the message ,[object Object],“26514 + your answer”,[object Object],Send a text to 22333with the message ,[object Object],“26514 + your answer”,[object Object],http://www.polleverywhere.com/free_text_polls/LTM2MjQwMjExNg,[object Object]
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Evaluating Social Media: American Association of Museums (AAM) 2010

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Editor's Notes

  1. The –RT is better than just the mentions column because it filters out RTs.