Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

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Take them, save them, and (most importantly) use them. Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing everything from marketing to education to fundraising to outreach. This session not only covers why being glued to the camera is a good thing but how your institutional photographs can work for you. It also covers suggested best practices for managing your institutional photographs after you've taken them.

Chair: Rachel Kassman, Jewish Museum of Maryland

Presenters:
-Dana Allen-Greil, National Museum of American History
-Elena Rosemond-Hoerr, Jewish Museum of Maryland
-Jennifer Vess, Jewish Museum of Maryland

Presentation for the Mid-Atlantic Association of Museums (MAAM) Annual Meeting, October 10, 2011.

Published in: Art & Photos, Education
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Pictures, pictures, pictures! (MAAM Annual Meeting 2011)

  1. 1. PICTURES, PICTURES, PICTURES! Presented by Rachel Kassman Dana Allen-Greil Elena Rosemond- Hoerr Jennifer Vess
  2. 2. Rachel PhotoArchivist,Jewish Museum of Maryland
  3. 3. Dana Chief of DigitalOutreach andEngagement,National Museum of American History
  4. 4. ElenaEducation & ProgramCoordinator,Jewish Museum of Maryland
  5. 5. JenniferArchivist,Jewish Museum of Maryland
  6. 6. Keeping a Record Do you photo-document your museums?Do you hire photographers for important events? How many of you have cameras? How many of you take pictures at work?
  7. 7. Do Your Photos Have a Home?• Collections?• Marketing?• Whoever takes the picture?
  8. 8. ROAD MAP• Documenting not only your big events but the day-to-day workings of the museum provides valuable visual resources for everything from creating a deep institutional memory to providing a wealth of resources for enhancing your museum’s marketing, fundraising and outreach efforts. This session will not only discuss why being glued to the camera is a good thing but how your institutional photographs can work for you. The session will also cover suggested best practices for managing your institutional photographs after you’ve taken them.• This session breaks down into three major areas: the theoretical (why waste time taking pictures of boring daily tasks), the practical (tips and tricks for taking pictures and the applications of those pictures), and the managerial (who takes care of the pictures after).
  9. 9. Photography:WHY BOTHER?
  10. 10. Web Visitors (JMM):FY 2010 FY 201133,406 47,886
  11. 11. Going social with your photos
  12. 12. Facebook Posts• Photos receive the  most Likes on  Facebook• 50% more  impressions than  any other post type (Source: Social  Fresh)
  13. 13. Facebook for Crowdsourcing• Needed to identify 5,000 species in order to export• 90% identified in under 24 hours
  14. 14. Facebook Photo Strip
  15. 15. Photo ops for fans
  16. 16. Wikipedia Loves Art
  17. 17. Tweetups
  18. 18. Appalachian Trail exhibition
  19. 19. Star-Spangled Banner exhibition
  20. 20. Instagram“Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie.”
  21. 21. Visitors tweet photos from Instagram
  22. 22. Geotagging photo apps
  23. 23. Flickr Commons• Launched in 2008• To increase access to publicly-held photography collections, and• To provide a way for the general public to contribute information and knowledge.
  24. 24. TakingPhotographs: WHO? WHAT? WHERE? WHEN? HOW?
  25. 25. Programs
  26. 26. Exhibitions
  27. 27. Collections
  28. 28. Staff, Interns, and the Everyday
  29. 29. Disasters
  30. 30. Taking PhotographsKnow Your Camera!Select the “manual”settings, which allowsyou to control:-Aperture (f stop): How muchlight gets through the lens- Shutter speed: How fast yourshutter opens and closes-ISO (film speed, or sensitivityto light): Low ISO settings aregreat for sunny days, high ISOsettings are ideal fordarker/indoor situations.
  31. 31. Choosing Your Subject • Focus on how the visitors are interacting with the objects or presentation. Always remember to ask permission, either from individuals or the group leader. • Choose your distance carefully. In a lecture setting, try and get photos of the entire room as well as closer photos of the speaker. In the gallery get close enough for a good, clear shot, but be sure not to disturb the visitor as they interact with the exhibit.
  32. 32. Making the Shot• Photographs of visitors can be repetitive, so experiment with distance, angle, height, and light to keep your collection of images interesting.• Wait for the right moment. A student raising their hand, a presenter gesturing, a visitor leaning in to get a closer look at an object.
  33. 33. Equipment
  34. 34. Who Takes the Photos? EVERYONE!
  35. 35. Managing Photos
  36. 36. IA Project• Justification• Planning• Levels of Organization and Documentation• Scanning
  37. 37. Time Management
  38. 38. Losing Track
  39. 39. The IA Plan
  40. 40. Levels of Organization• Consolidate and assign ‘series’ or subjects• Basic Organization• Clear labels
  41. 41. Levels of Documentation• Just knowing is not enough• Lists• Inventories and Finding aids• Database records/catalog sheets
  42. 42. Scanning

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