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#musesocial

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Includes 3 presentations from the #musesocial session at the MCN 2014 Conference in Dallas.

1. Dana Allen-Greil, Meagan Estep, Margaret Collerd: "Education + Marketing = #musesocial?"
2. Alli Burness: "Body Critical: What Do MuseumSelfies Mean?"
3. Lori Phillips and Ryan Dodge: "Organizing The World's Museum Social Media Managers"

Published in: Social Media
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#musesocial

  1. 1. Marketing + Education = #musesocial __________________________________________________________________________________________________ Dana Allen-Greil @danamuses Senior Digital Outreach Producer National Gallery of Art Meagan Estep @meaganestep Manager of K-12 Digital & Educator Initiatives The Phillips Collection Margaret Sternbergh @margienchargie Manager of Digital & In-gallery Interpretation The Phillips Collection Body Critical: What do #museumselfies mean? _______________________________________________________________________________________ ___________ Alli Burness @alli_burnie Organizing the World’s Museum Social Media Managers _______________________________________________________________________________________ ___________ Lori Byrd Phillips @lorileebyrd Digital Content Coordinator The Children’s Museum of Indianapolis Ryan Dodge @wrdodger Social Media Coordinator Royal Ontario Museum #musesocial
  2. 2. Marketing + Education = #musesocial marketing where the magic happens education
  3. 3. Our guiding questions: 1. What is the core purpose of social media in a cultural institution? 2. How can we best connect with audiences online? 3. How can we go beyond mere promotion to foster personal connections, deepen learning, and create meaningful engagement with audiences?
  4. 4. 1.What is the core purpose of social media in cultural institutions?
  5. 5. “An intimate museum combined with an experiment station” The Phillips Collection Mission Statement
  6. 6. #BreakForArt 1st Monday of each month 1-2pm EST 1 work of art + inquiry based learning
  7. 7. Intended Impact More people personally experience the transformative power of art and appreciate the role of the Gallery in preserving and promoting the nation’s art collection.
  8. 8. Intended Outcomes 1. New audiences are reached and engaged with the Gallery and its content 2. Existing fans and art enthusiasts are drawn in more deeply and more often 3. Online audiences gain a better understanding of works of art in the Gallery’s collection 4. People feel connected to the Gallery and part of advancing its mission
  9. 9. Intended Outcomes 1. New audiences are reached and engaged with the Gallery and its content 2. Existing fans and art enthusiasts are drawn in more deeply and more often 3. Online audiences gain a better understanding of works of art in the Gallery’s collection 4. People feel connected to the Gallery and part of advancing its mission
  10. 10. Intended Outcomes 1. New audiences are reached and engaged with the Gallery and its content 2. Existing fans and art enthusiasts are drawn in more deeply and more often 3. Online audiences gain a better understanding of works of art in the Gallery’s collection 4. People feel connected to the Gallery and part of advancing its mission
  11. 11. June October
  12. 12. 2.How can we best connect with a variety of audiences online?
  13. 13. #BreakForArt vs. Walk-in Visitor
  14. 14. How old are you?
  15. 15. How often have you visited the Phillips Collection in the past 12 months?
  16. 16. How often do you visit museums or other cultural institutions?
  17. 17. #thosengalights
  18. 18. #caughtgramming
  19. 19. #wegramthistown
  20. 20. #artwatchers
  21. 21. Phil
  22. 22. 3.How can we go beyond mere promotion to foster personal connections, deepen learning, and create meaningful engagement?
  23. 23. Measuring Quantity vs. Quality Average metrics per chat 17,018 Impressions (number of times #BreakForArt was seen) 228 Engagements (number of times a user has interacted with a Tweet: all clicks, retweet, replies, follows, favorites) 22 @PhillipsMuseum profile clicks 59 URL clicks 56 Detail expands Other metrics 4-16 Active participants (actively tweeting with #BreakForArt) ???? Passive participants (retweeting or favoriting) ???? “Lurkers” (just lurking)
  24. 24. #lifeimitatesart
  25. 25. #lifeimitatesart
  26. 26. #museumselfie
  27. 27. #museumselfie
  28. 28. “Your positive input helps me justify doing more of these kinds of events in the future. Your recommendations for improvement help me shape our future strategy and ensure that we spend our time developing programs that people truly enjoy and learn from.”
  29. 29. June October ● What aspects of the Instameet did you most enjoy? Why? ● What aspects of the Instameet do you feel didn't work so well? ● What do you think we could do better? ● What ideas do you have for additional topics or modes of interaction? ● What surprised you? ● What aspects of the Instameet did you most enjoy? Why? ● What ideas do you have for additional topics or modes of interaction?
  30. 30. “Loved when we broke up into teams near the end to produce a creative response. More hands on activities that challenge us as photographers are always welcome.”
  31. 31. “Collaboration at Instameets really depends on trust even though it is a place for strangers with the same interests to gather.”
  32. 32. “My favorite prompt was #LifeImitatesArt and I'm especially impressed with everyone's photos from that activity. Not only are the photos great, but the simple act of physically imitating a work gave me a new connection and understanding of it.”
  33. 33. Museum professionals
  34. 34. Archives professionals
  35. 35. Your turn! Thoughts? How can we go beyond mere promotion to foster personal connections, deepen learning, and create meaningful engagement with our audiences?
  36. 36. Shameless Promo: Join our next #BreakForArt Monday, December 1st, 1-2pm EST Co-led by @NGAdc & @PhillipsMuseum
  37. 37. Body Critical: Understanding Museum Selfies @alli_burnie Alli Burness Museum Computer Network Conference November 2014, Dallas, Texas
  38. 38. museumselfies.tumblr.com @alli_burnie #musesocial
  39. 39. March 2013 @alli_burnie #musesocial
  40. 40. selfieresearchers.com @alli_burnie #musesocial
  41. 41. The Museum THE MUSEUM Identity Theory SELFIE Photography @alli_burnie #musesocial
  42. 42. • The #museumselfie is a meta-performative @alli_burnie #musesocial act of identity work • The #museumselfie is visual evidence of the personal meaning-making process conducted by visitors
  43. 43. Identity • Identity is constantly changing through our performance of everyday life, be that physical or digital. @alli_burnie #musesocial
  44. 44. Photography • The Mona Lisa argument against #museumselfies is an illusion. • The #selfie is about sharing everyday moments that weave the fabric of life in all of its variety. @alli_burnie #musesocial
  45. 45. The Museum • The #museumselfie is a glimpse into the actions and performances which create museums • A #museumselfie lets us see a visitor weaving their personal story around, onto, into an object or museum @alli_burnie #musesocial
  46. 46. @ The Mattress Factory, Pittsburgh
  47. 47. @ The Metropolitan Museum of Art
  48. 48. @ The Metropolitan Museum of Art
  49. 49. @ Massachusetts Museum of Contemporary Art
  50. 50. @ Rhode Island School of Design Museum
  51. 51. @ Museo de Arte Latinoamericano de Buenos Aires
  52. 52. @ Denver Art Museum
  53. 53. @ The Barbican Centre
  54. 54. @ The Studio Museum, New York
  55. 55. @ The Escher Museum, The Hague
  56. 56. Does a #MuseumSelfie have to be taken in a museum?
  57. 57. Alli Burness @alli_burnie museumselfies.tumblr.com alliburness@outlook.com
  58. 58. Organizing the World's Museum Social Media Managers Lori Byrd Phillips - @LoriLeeByrd Ryan Dodge - @wrdodger #musesocial #MCN2014
  59. 59. Google Map
  60. 60. Why it’s good
  61. 61. Community
  62. 62. User Generated Content in-Gallery
  63. 63. To Advertise, or not...
  64. 64. New Platforms
  65. 65. #AskACurator http://blog.lamagnetica.com/2014/09/19/askacurator-through-social-network-analysis/
  66. 66. #AskACurator ● MUSEUMS: 721 ● COUNTRIES: 43 ● TWEETS: 47,546 ● TWEETERS: 12,952 ● AVERAGE: 3.67 tweets/user
  67. 67. #ROM100
  68. 68. #ROM100 ● TWEETS SENT: 163 ● RETWEETS: 608 ● REACH: 6.685 million ● TWEETERS: 293 ● TRENDING: 8+ hours ● MENTIONS: 2,579
  69. 69. #PartyLikeADino
  70. 70. #PartyLikeADino ● MUSEUMS: 30 ● COUNTRIES: 6 ● LANGUAGES: 4 ● TWEETERS: 200 ● MENTIONS: 355
  71. 71. #musesocial Thanks! Questions?

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