Hipster Learning - Faculty Development Workshop

1. Hipster Learning
Cindy Royal, Ph.D.
School of Journalism and Mass Communication
Texas State University
cindyroyal.com
Find this presentation at slideshare.net/cindyroyal
Accompanying video at youtube.com/watch?v=-DwXWXyQot8

2. Hipster Learning
• Students must learn current concepts,
but also must be prepared to grasp new
ideas and apply them in their
workplaces
• Today's students are preparing for jobs
that don't exist yet, and graduates are
expected to be immediately productive
in defining and shaping these new
roles.
• Social media editors
• Community managers
• Programmer/developer roles in
communication companies
• Communicators in tech-related companies

3. Questions
• How can students best prepare to work in an environment
that requires flexibility and innovation?
• How can we help students develop a mindset for learning
rather than an emphasis on specific tool training or a
particular skill set?
• How can anyone apply this model throughout a career?

4. Realities
• Computers will be a part of any media career and most
other careers
• Social media is not just something you do for fun.
• People will get information in a variety of embedded and
atmospheric ways.
• Coding is becoming an
important literacy.
• Data, data everywhere.
• Game dynamics will inform
storytelling.
• Things change. Rapidly.

5. Experience Learning
• SXTXState.com

6. Experience Learning

7. Experience Learning
• SXTXStories.com

8. Experience Learning

9. Experience Learning
• TXStateofChange.com

10. Experience Learning
HTML/CSS, Drupal,
JavaScript, JQuery, Google
Chart Tools, ManyEyes,
HighCharts.com, Google Earth
and various visual tools to work
with multimedia including
Photoshop, iMovie, Premiere
Pro and Final Cut

11. Other Curriculum Approaches
• Courses cover the realm of
conceptual/theoretical to basic skills to
advanced tech; emphasis on making things
• Balance emphasis on communication,
design and development in projects
• Engagement with social media; blogs,
Twitter, Facebook…
• Attention to current events in tech

12. Other Curriculum Approaches
• Focus on judgment, problem-solving and
troubleshooting
• Attention to media as a platform
• Faculty development
• Professional community ties
• Publication in online venues; present at
conferences; encourage students to do the
same

13. Other Approaches
• Partner with other departments; use interdisciplinary
approaches
• Become comfortable in a learning environment; ok to say
I don’t know, but we can figure it out.
• Constant updating of course
and curriculum
• Develop a support group
within your faculty; bounce
ideas, check in with each other
• Design Thinking – brainstorm
ideas, encourage creativity
• Don’t wait. Just do it.
• Model behaviors for students.

14. Professional Hiring
• Aron Pilhofer – Executive Editor of Digital for The
Guardian, formerly Associate Managing Editor for Digital
Strategy at New York Times
• In recruiting he looks for a mindset.
• Adapt, look ahead and not being afraid to constantly
question

15. Maira Garcia
• Web Editor at
The New York Times
• Statesman, Social Media Editor
• Undergrad and Grad at TXST
Jackie Baylon
• Web Editor, The New York
Times
• Digital First Media, NYC,
News Producer
• Undergrad TXST

16. Megan Kilgore
• Digital Marketing Manager, Capital Area
Food Bank
• Grad at TXST
Anna Tauzin
• Manager of Digital Innovation,
National Restaurant Association
• In DC, after completing master’s
at American University
• Undergrad TXST

17. Josh Shepherd
• Engagement Manager, Spredfast
• Interactive Manager and Strategist,
MOSAK Advertising and Insights
• Grad at TXST
Shannon Delaney
• Digital Marketing Specialist,
MOSAK Advertising and Insights
• Grad at TXST

18. Jordan Viator Slabaugh
• Director, Strategy, Social & Content at
LiveWorld
• Director of Marketing & Social Media,
Spredfast
• Previously, Director of Social Media,
Convio
• Undergrad and Grad at TXST
Andrew Waldrup
• Product Manager, Spredfast
• Previously Social Support, also Culture
Evangelist
at Gowalla
• Undergrad TXST

19. Mairin Heard
Tina Phan
• Social Media Specialist,
HomeAway
• Undergrad and Grad TXST
• On winning team, Austin Social Media
Awards 2013
• Multimedia Producer, Austin
American-Statesman
• Undergrad TXST

20. Ashley Hebler
• Junior Front-End Web Developer,
Volusion
• Grad at TXST
Doug Seliger
• Web Developer, NFP Advisor Svcs
• Junior Developer,
Mason-Zimbler
• Undergrad & Grad at TXST

21. Haley Peck
• Technical Account Manager,
Blackbaud
• Undergrad at TXST
Matt Slabaugh
• Interactive Designer,
Sparksight
• Undergrad at TXST

22. Kiana Fitzgerald
• Production Asst and Social
Media, NPR Music
• MA and Undergrad at TXST
Shawn Dullye
• Community Manager, SAP
• MA and Undergrad at TXST

23. Dee Kapila
• Technology Project Manager at The University
of Texas and Instructor at SkillCrush.
• Digital Strategist/Technology Consultant, The
University of Texas
• Grad at TXST
Kristin McCasland
• Web and Social Media Editor,
Rice University
• Undergrad and Grad TXST

24. Carly Hohl
• Project Manager, Trademark Media
• Undergrad and Grad at TXST
Kolten Parker
• Digital News Editor
• San Antonio Express News
• Undergrad TXST

25. Sarah Garcia
• SXSW, Senior Festival Programmer
• Undergrad and Grad TXST
Andrew McNeill
• SXSW, Festival Coordinator
• Also Staff Writer, 48 Min of Hell blog
• Undergrad TXST

26. Jon Zmikly
• Senior Lecturer, TXST
• Grad TXST
Dale Blasingame
• Lecturer, TXST
• Was Social Media Director, LeadHub
• Undergrad and grad, TXST