The document discusses micro-location technology and its benefits for customer engagement through ibeacon solutions, highlighting the potential market growth and consumer preferences for location-based advertising. It outlines a comprehensive system comprising ibeacon hardware, mobile SDKs, and a content management platform to analyze customer behavior and deliver targeted marketing messages. The deployment phases and use cases across various industries, including retail, hospitality, and transportation, emphasize the versatility and effectiveness of the technology.

1. Micro-location technology and
customer engagement mobile solutions
bringing cloud super-power to
offline businesses and services
Track.
Analyse.
Communicate

2. OUR MISSION
Two main advantages:
 Precision for customer in-location engagement
 Accurate analytics about your customers’ behaviour
We offer integrated end-to-end solutions that improve
commercial results by using micro-location and
contextual content delivery through a great mobile
experience, using iBeacon technology.
Our Mission

3. THE OPPORTUNITY
Less than 1 million iBeacons are now produced
and installed yearly.
Experts estimate that, by 2019,
iBeacon shipments will reach
a 60 million unit yearly market.
Be among the firsts to adopt this solution.
The Opportunity

4. THE OPPORTUNITY
 53% of consumers agree to share current location
to receive relevant advertising
 57% of consumers prefer to engage
with location-based advertising
 63% of consumers feel a coupon
is the most valuable form of mobile marketing
 87% of the contemporary
human time is spent INSIDE.
The Opportunity

5. THE CHARACTERISTICS
TRACK. ANALYSE. COMMUNICATE .
We put together:
 iBeacon hardware infrastructure
 Mobile SDK for iOS and Android
 Web based CMS
Deliver great mobile experiences.
The Characteristics

6. THE ADVANTAGES
Integrate your offline channel in your
online marketing.
The right message will be delivered
 at the right time
 at the right place
 to the right target.
Our CMS is gathering detailed analytics
that will allow you to check results, study
customers’ behavior
and improve future campaigns.
The Advantages

7. THE BENEFITS
 Completely integrated solution.
 High-performance equipments
 Low maintenance and installation costs
 Real-time accurate analytics
 PUSH Notifications
 Customized features for main clients
The Benefits

8. HOW IT WORKS
Hardware
Two iBeacon models, with strong technical capabilities and secure configuration against
hi-jacking or spoofing.
Mobile middleware
Mobile Management Application to administrate iBeacons.
Software Developer Kit to integrate in your mobile app.
Mobile Sample Application, that can be used as a demo.
Customer Management Platform
Administrate beacons.
Define and roll campaigns.
Gather and analyse data.
How it works

9. HARDWARE: ENTERPRISE BEACON
Enterprise Beacon
Available: March 2015
 4 year battery life span
 4 AA batteries
 Optional External Power Supply
 Waterproof Enclosure
 Temperature Sensor
 Buzzer
 Secure configuration
 Fixed with 3M® VHB® tape or screws
 FCC, CE, RoHS, REACH certified

10. HARDWARE: BEACON ONE
 1 year battery life span
 Coin cell battery
 0 to 70 meters range
 Texas Instruments Chipset
 Secure configuration
 heavy duty 3M® VHB® tape attached

 FCC, CE, RoHS, REACH certified
Beacon One
Available since 2014

11. Mobile middleware: SOFTWARE DEVELOPMENT KIT
Software Development Kit
Facilitate the communication between
beacons, CMS and the mobile applications.
Could be easily integrated as a component on
private mobile applications.
 Security: OAuth, AES128, MAC
 Content delivery:
 Text, Image, URL
 Proximity Triggers
 Contextual analytics

12. Mobile middleware: MOBILE MANAGEMENT APPLICATION
Mobile Management Application
 Search beacons based on:
 Proximity
 Deployment time
 Location
 Tags
 Change beacon configuration:
 UUID, Major, Minor, Power,
Frequency
 Monitor battery level

13. Mobile middleware: MOBILE SAMPLE APPLICATION
Mobile Sample Application
Sample application, which acts as:
 A guide for software developers
 Technology showcase for the basic
content delivery
Showcases:
 Contextual content delivery:
Text, Image, URL
 Social profile integration
 Other integration points

14. Customer Management System : CAMPAIGNS
CMS: Campaigns
 Define and schedule marketing campaigns
 Target users based on interests and proximity
 Use proper triggers to obtain best results
 Adapt your message to each visitor
 Optimize content to improve conversion
 Integrate with mobile middleware and other
third party web solutions through REST APIs

15. Customer Management System : ANALYTICS
CMS: Analytics
 See analytics for traffic behavior and push notification conversion
 Understand customers’ specific interests and how they spend their time
 Get insights into traffic behavior: Hourly Interest Distribution, Unique Visitors, New vs.
Returning Visitors, Visit Frequency, Dwell Times, Outside Opportunity

16.  Define map based layouts and control your beacon infrastructure
 Monitor beacon deployments with real time device information
 Define, visualize and manage your beacon signal coverage.
 Integrated with OpenStreet Maps, real world calibration from the planning phase
Customer Management System : ADMINISTRATION
CMS: iBeacons administration

17. USE CASES
Most common use cases
RETAIL EVENTS
ASSET TRACKING
PUBLIC TRANSPORT
HOSPITALITY

18.  Increase traffic: send welcoming messages or launch offers for customers in range
 Improve shopper experience: send info about products and motivate aquisition
 Customer satisfaction: reward loyal shoppers, customize offers
 Additional revenues: use your iBeacons to advertise for partners
 Measure, measure, measure: get value from analytics
Use cases: RETAIL
Retail Proximity Marketing

19.  Provide relevant info: adapt messages to each moment and area of the event
 Guide attendees: direct your guests towards desired locations and programs.
 Mobile engagement: use gamification, provide entertainment and interaction
 Make extra money: send commercial content for other exhibitors
Use cases: ASSET TRACKING
Events engagement

20.  Keep track of your assets: identify merchandise in big warehouses or parking lots
 Optimize item delivery: easily search and find your items and schedule expedition
 Locate faster: beacons have a range up to 70 meters
 Control inventory: use map-based visualization to get complete inventory overview
Use cases: EVENTS
Asset tracking

21. This case is dedicated to visually-impaired people, helping them get on the right bus.
 Inform users: When a bus approaches the station, a notification is sent to the user. The
beacons buzzers will help users to distinguish the bus of their interest.
 Customized routes: users define routes and get info when proper bus arrives.
Use cases: PUBLIC TRANSPORT
Smart Public Transport

22. Restaurants, coffee shops or hotels can improve their relationship with customers.
 Memorable experiences: simplify check-in, guide your guests, promote services
 Inform and get profits: send notifications about special offers
 Needs & opportunities: analyse traffic, see heatmaps, prepare your staff to react
 Reward and educate loyalty : surprise loyal customers with attractive propositions
Use cases: HOSPITALITY
Hospitality

23. With each of our clients, we analyze together and establish the most effective and
convenient deployment strategy, to ensure rapid and complete success of the project.
Standard deployment steps
Standard deployment steps
Phase 1
PROOF OF
CONCEPT
1 to 2 weeks
Phase 2
BETA
TEST
4 to 8 weeks
Phase 3
REAL
WORLD
TEST
4 to 8 weeks
Phase 4
FULL
PROJECT
START
4 to 8 weeks

24. Standard deployment steps
Standard deployment steps
Phase 1: PROOF OF CONCEPT
Indoor operations, located generally in the customers’ office: deployment of beacons
in test environment, campaign definition, beacons’ layout and range refinement,
SampleApp installation on test devices, defining scenarios in order to test analytics.
After, campaigns iterations, different content deliveries, A-B tests, metrics analysis
and KPI definition for the second phase.
Phase 2: BETA TEST
Beta test is placed in Real-World conditions, in one of the client’s commercial
locations. Beacons deployed using a pre-defined layout. Beta users of the mobile app
enrolled, campaigns definition, content delivery.
CMS data analysis, content and strategy optimisations, different scenarios, campaign
iterations, KPIs improvements.

25. Standard deployment steps
Standard deployment steps
Phase 3: REAL WORLD TEST
Mobile application is delivered to real customers, in Real World conditions. In the
same first location where the beacons are deployed, the Real-World users will be
addressed with all types of campaigns and observed as they interact with the context
and the mobile content. After iterations, gathered data and KPI’s will be analyzed and
will generate improvements in the content strategy.
Phase 4: FULL DEPLOYMENT
The last step is dedicated to the expansion of the project in all the planned locations,
respecting the layout and content strategy resulted after the first three phases. After
some iterations, the scalability of the project will be tested and optimized.

26. We developed long-term partnerships with worldwide main players in telecom and
technology industries, retail, hospitality, public services, logistics, marketing and events
agencies, and mobile development companies or communities.
 More than 500 clients and partners in over 60 countries
 95% of clients in early stage (development or small deployments)
OUR CLIENTS
Our clients and partners

27. Onyx Beacon has a team of 17 high-class professionals: Software developers, Hardware
technicians, Sales & Customer Service specialists. Design experts, Marketing &
Communications officers
and Logistics & Administrative responsibles.
Our headquarter is in Cluj Napoca – Romania
and we have sales and support offices
in United States and Germany.
In April 2015 we celebrated
OUR FIRST YEAR OF SUCCESS.
OUR CLIENTS
Our Team

28. CONTACT
Contact
Our Sales & Customer Service Team
will be happy to provide
all the support you need.
Web: www.onyxbeacon.com
Phone: 0040 364 730 023
Bogdan OROS
E-mail: bogdan@onyxbeacon.com
Iulia ILEA
E-mail: iulia@onyxbeacon.com