Downloaded 51 times
![Apple
iOS
Code
Sample
-‐(void)locationManager:(CLLocationManager
*)manager
didRangeBeacons:
(NSArray
*)beacons
inRegion:(CLBeaconRegion
*)region
{
for
(CLBeacon
*
beacon
in
beacons)
{
if
(beacon.proximity
==
CLProximityImmediate)
{
//
you’re
right
on
top
of
me!
UIAlertView
*alert=
[[UIAlertView
alloc]
initWithTitle:@”Alert"
message:
[NSString
stringWithFormat:
@"You
are
standing
on
beacon
%@”,
beacon.
proximityUUID]
delegate:self
cancelButtonTitle:@"OK”
otherButtonTitles:nil];
[alert
show];
}
}
}](https://image.slidesharecdn.com/codemash-micro-locationpresentation-150115095515-conversion-gate02/85/Micro-Location-with-Beacons-49-320.jpg){kind=tracking}
![Google
Android
Code
Sample
public
void
onLeScan(final
BluetoothDevice
device,
int
rssi,
byte[]
scanRecord)
{
long
msb,
lsb,
iBeaconID;
UUID
uuid;
int
major,
minor;
byte
txPower;
ByteBuffer
bufferScanRecord;
//
Extract
the
advertisement
payload.
bufferScanRecord
=
ByteBuffer.wrap(scanRecord);
bufferScanRecord.position(1);
iBeaconID
=
(bufferScanRecord.getLong()
&
0x00FFFFFFFFFFFFFFL);
bufferScanRecord.position(9);
msb
=
bufferScanRecord.getLong();
lsb
=
bufferScanRecord.getLong();
//
Extract
iBeacon
fields
uuid
=
new
UUID(msb,
lsb);
major
=
bufferScanRecord.getShort()
&
0x00FFFF;
minor
=
bufferScanRecord.getShort()
&
0x00FFFF;
txPower
=
bufferScanRecord.get();
}](https://image.slidesharecdn.com/codemash-micro-locationpresentation-150115095515-conversion-gate02/85/Micro-Location-with-Beacons-51-320.jpg){kind=tracking}
Uploaded byCentric Consulting
Micro-Location with Beacons
The document discusses the implementation and implications of micro-location technology using beacons, which are small Bluetooth devices that enhance customer interaction by providing context-aware notifications. It details how beacons function, their applications across various industries such as retail and healthcare, and the importance of integrating cloud and big data for personalized user experiences. Additionally, it covers the technical aspects of beacon architecture, data management, and deployment considerations for organizations looking to adopt this technology.
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Micro-Location with Beacons
- 1. Micro-‐location with Beacons : Navigating the way with Mobility, Big Data, and the Cloud
- 2. About Me • Bill Klos • Sr. Architect w/Centric Consulting (12 years) • National Lead for Cloud Computing • Foci: Cloud, mobility, IoT architectures, & any randomly arcane technologies no one under 40 has heard of. • Languages of Choice: Go, Ruby, and TBD for 2015 • bill.klos@centricconsulting.com • @williamklos
- 3. www.centricconsulting.com $82 million 2013 revenue 1999 yearfounded 500+ employees 10 • Cleveland • Columbus • Indianapolis • Louisville • Miami • St. Louis • Tampa locations 2 • Energy & Utilities • Oracle national practices 1 bold vision that spans 100 years Our culture is built on our passion for our work and driven by our values. • We work to understand your needs and act as a true partner. • We selectively hire people who have a track record of delivering exceptional results. • We value hard work and temper that work with humility, respect and collaboration. • We are committed to making a positive difference in the communities we serve. • We are unconventional, loyal, smart and fun. We strive to manage a work-life balance that makes us better professionals and better people. • Boston • Chicago • Cincinnati-‐ Dayton You’ve found your most reliable partner. We’re a business consulting and technology solutions company that’s been around for 14 years and we’re building a company that will be here for 100 more. 3 July 2014
- 4. Agenda • A common scenario • What are beacons? • How do beacons work? • What should I do about beacons? • Which industries will beacons affect? • Development considerations • A typical beacon influenced architecture • Code samples
- 5. Imagine this… On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day’s specials: $1 off Lattes today! That’s nice, but maybe Latte isn’t your favorite…
- 6. Now imagine this… Same scenario, but as you approach the coffee shop (let’s say 100 feet away), your phone suddenly notifies you with the following message: “Good Morning, Bill. Your favorite Grande, Soy, Chai Tea, No Water, Extra Hot is only a few steps away. Stop in and we’ll take $1 off your total!” This is a much more direct, targeted, and context-‐aware approach!
- 7. What changed? Three key things have changed: 1. The customer has the coffee shop’s mobile app on his/her phone 2. The coffee shop has installed a few beacons around the store 3. The coffee shop understands the power of “the Cloud” and “Big Data” Huge implications for CUSTOMER SERVICE, REVENUE GENERATION, and OPERATIONAL EFFICIENCY
- 9. What are beacons? Beaconsare • Small • Battery-powered • Transmitters • Bluetooth Low Energy • Compatible with most newer phones • Apple iPhone and iPad iOS 7+ • Android 4.0+ • Windows Phone 8+ • Micro-location • A few inches to ~150 feet • Low • Cost • Profile • Maintenance • Part of the Internet of Things (IoT) • RFID and NFC replacements?
- 10. – They are typically dumb. Zero smarts. • i.e. They are not tracking you. – Vendors may jazz them up for differentiation. • Different form factors, battery life, extra security, custom APIs or payloads. 10 What are beacons? (cont.)
- 11. Do Beacons replace GPS? NO • GPS is for MACRO-location • Miles and Kilometers • Beacons are for MICRO-location • Inches, Feet and Meters • GPS is great for OUTDOOR use, terrible for INDOOR use • Beacons work both INDOORS and OUTDOORS • GPS requires satellites, VERY EXPENSIVE to deploy new ones • Beacons cost about $5-$10 The best solutions use BOTH
- 12. How do beacons work? • At the heart of any solution that deals with micro-‐location are the beacons that broadcast their position. Beacons provide a different service than does GPS. A GPS signal is reliable in most outdoor situations in the 10-‐15 foot range but is very unreliable indoors. Beacons, using a Bluetooth LE signal can be accurate to within a few inches to a a few feet. Using the triangulation of multiple beacons within range of each other, more precise locations can be calculated. Distances & Usage The context of a beacon can change based on its distance. While essentially all tasks can be performed at all distances, some tasks have more practicality than others. -‐ Immediate (within a foot) -‐ Near (Up to 8 feet) -‐ Far (Up to 150 feet)
- 13.
- 14. • Immediate (< 1ft) – Purchases, Security Access, Marking Progress • Near (< 8 ft) – Throwing Offers, Information on Nearby Sites • Far (> 8 ft) – Turn-‐by-‐Turn Directions, “Barker” Ads, Broadcast Alerts 14 Uses
- 15. The convergence of beacons, mobile apps and cloud services has all the makings of a paradigm shift. Here are some of the areas that WILL BE AFFECTED: • Cloud • Big Data • Marketing • Security What should I do about Beacons?
- 16. • Always Connected • Real-‐Time Updates • Dynamic Content • Personalized Content • Scalability • Redundancy Implications -‐ Cloud
- 17. • 10% of the VALUE of a Beacon solution is the APP, the other 90% is the DATA • Data aggregated will enable faster decision-‐making • Predictive trends modeling • Sales forecasting • Discovery of hidden relationships between seemingly independent factors Implications – Big Data
- 18. • Direct •Context-‐aware • Targeted • Micro-‐location (Proximity) • Driven by Analytics Implications -‐ Marketing
- 19. • Beacons are UNSECURE and that’s OK • Beacon payload contains NO SENSITIVE DATA • SITA and other Beacon Portals • Cloud and App security is IMPERATIVE Implications -‐ Security
- 20. Which Industries will Beacons affect? Although the pace of adoption may vary, many industries such as Retail, Healthcare and Travel & Transportation will be most affected by beacons and indoor location awareness. Retail Healthcare Travel & Transportation Sports & Entertainment Venues Self-‐Guided Tours Home automation Geo-‐fencing Banking Education
- 21. Retail 1. Proximity Marketing – Enticing Window Shoppers – Matching Demographics 2. Entering the Store – Offer a coupon for check-‐out 3. Gathering Information – Targeted offers – Product information 4. Contactless Payment – Automatically charge the customer’s credit card for items purchased
- 22. Healthcare 1. Turn-‐by-‐Turn Directions – GPS doesn’t work indoors – Hospitals are large, unfamiliar buildings 2. Asset Tracking – Durable Medical Equipment (DME) – Wheelchairs to MRIs 3. Patient Records – Integrate with EHR/EMR – Doctor/Nurse rounds
- 23. Travel & Tourism 1.Guest Experience – Self-‐Service – Turn-‐by-‐Turn Directions 2. Revenue Generation – Proximity Alerts – Unused Capacity 3. Operational Efficiency – Know where guests are – Deploy resources 4. Analytics – Guests prefer the Spa on Saturday – The pool gets crowded on Sunday afternoon
- 24. Other Industries 1. Sports and Entertaining Venues • MLB: At Bat (20 stadiums so far…) • NFL : Miami Dolphins at Sun Life Stadium in 2013 • NBA: Orlando Magic 2. Self-‐Guided Tours • Museums • Zoos • Art Galleries • Parks 3. Home Automation • Turning lights ON/OFF • Locking/Opening doors as your leave/return • Temperature control 4. Banking • Branch customer service • ATM location 5. Education • Taking attendance 6. Geo-‐fencing • Making sure something (someone) is where it should be
- 25. Beacon Payload • UUID •Usually the same across a manufacturer, can be set. • Major # • Used to help group beacons. Can be set. • Minor # • Used to address a specific beacon. Can be set. • That’s it!
- 26. Reading Beacons • Themonitoring device (phone, tablet, or some custom equipment) estimates proximity based on the power of the signal from the beacon. • If multiple beacons can be seen simultaneously, then this process is repeated for each. • Local rules (or cloud rules) will dictate what action should be taken based on the final proximity calculations.
- 27. Two Ways ofWorking w/ Beacons
- 28. Active Monitoring • Applicationis Distributed, Individual Users • Application Moves, Beacons are Stationary • Application Moves, Beacons can Move • Uses • Turn-by-Turn Directions • Actuations • Offer Presentment
- 29. Passive Monitoring • Applicationis Central, Shared • Beacons Move, Application is Stationary • Scanning for Roving UUIDs • Uses • Tracking Equipment Coming/Going • Monitoring Traffic/Movement Patterns
- 30. In either case,an application of some sort is required to make use of the signal.
- 31. Overall Architecture ofa Beacon Application
- 32. Beacon Beacon Beacon Beacon Beacon Application API Queue Queue Queue Queue Queue DataStore Management Application Data Store
- 33. Information Progression ProducersData Acquisition/Collection Data Acquisition Generate APILogs Process Cloud Data Process Data Locally Generate Sub Transactions Generate API Errors Submit Data to Cloud API Execute Long Jobs Generate System Tasks Consumers Deplete Beacon Queue Deplete Log Queue Deplete Error Queue Deplete Secondary Queue Deplete Long Job Queue Deplete System Queue Analysis Presentation TBD TBD
- 34. Responsibilities of theMobile Piece
- 35. • Provide theinterface for the user. • Download master data for caching. This includes the beacon & location correlations. Sync data as necessary. A constant connection should not be required. • Keep track of data that doesn’t need to and/or shouldn’t live in the cloud. PII for example, account information, etc. • React to beacon signals immediately, especially those in immediate proximity or when throwing coupons. • Do local calculations to turn-by-turn directions.
- 36. What Data isCaptured Locally?
- 37. • Beacon &Environmental Data • Lat/Long • Visible Beacon Array • Beacon UUID, Major, Minor, Signal Strength • App Specific Data • User ID • Demographics & Preferences
- 38. Notice What Isn’tIn the Beacon Data?
- 39. • SSN • Currentand past arrest warrants. • Where you “were” last night. • All the credit card charges from that place you weren’t at last night. • Your phone records. • Your school records, especially the black marks on them from the 8th grade. • Your medical records. • Your old LP records - except for the White Album.
- 40. What Data isStored Locally on the Mobile Device?
- 41. • Locations (includinghours of operation) • Beacon Definitions • Coupon Definitions • Group Assignments • Turn-by-Turn Route Edges and Path Weights • Generated Transactions • For store and forward needs.
- 42. How Often isData Captured?
- 43. • Polling frequencyby the application can affect battery life. • Goal is to determine a material change of status, and only report that. • How quickly is the target moving? • Is there anything of note potentially around the target? • Who is making the processing decisions? App? Cloud? • If the cloud, will the information be relevant by the time it’s processed?
- 44. What Data isSent to the Cloud?
- 45. • Potentially… • Everythingcaptured by the application, and… • Everything enriched by the application (context)
- 46. Therefore, *I*, asthe cloud developer knows…
- 47. • SSN • Currentand past arrest warrants. • Where you “were” last night. • All the credit card charges from that place you weren’t at last night. • Your phone records. • Your school records, especially the black marks on them from the 8th grade. • Your medical records. • Your old LP records - except for the White Album.
- 48. Apple iOS Frameworks and Key Classes • iBeacon supported via CoreLocation Framework • Key classes • CLLocationManager / CLLocationManagerDelegate • CLRegion • CLBeaconRegion • CLBeacon • CLProximity • Key methods in CLLocationManagerDelegate • didRangeBeacons • didStartMonitoringForRegion • didEnterRegion • didExitRegion
- 49. Apple iOS Code Sample -‐(void)locationManager:(CLLocationManager *)manager didRangeBeacons: (NSArray *)beacons inRegion:(CLBeaconRegion *)region { for (CLBeacon * beacon in beacons) { if (beacon.proximity == CLProximityImmediate) { // you’re right on top of me! UIAlertView *alert= [[UIAlertView alloc] initWithTitle:@”Alert" message: [NSString stringWithFormat: @"You are standing on beacon %@”, beacon. proximityUUID] delegate:self cancelButtonTitle:@"OK” otherButtonTitles:nil]; [alert show]; } } }
- 50. Google Android Frameworks and Key Classes • No iBeacon support! • Lots of Bluetooth Low Energy (BLE) support • Create a separate service for (background) scanning • Key classes • android.bluetooth.BluetoothAdapter / LeScanCallback • android.bluetooth.BluetoothDevice • android.bluetooth.BluetoothManager • android.bluetooth.BluetoothGatt / BluetoothGattCallback • android.bluetooth.BluetoothGattService • Key methods in BluetoothAdapter.LeScanCallback • onLeScan
- 51. Google Android Code Sample public void onLeScan(final BluetoothDevice device, int rssi, byte[] scanRecord) { long msb, lsb, iBeaconID; UUID uuid; int major, minor; byte txPower; ByteBuffer bufferScanRecord; // Extract the advertisement payload. bufferScanRecord = ByteBuffer.wrap(scanRecord); bufferScanRecord.position(1); iBeaconID = (bufferScanRecord.getLong() & 0x00FFFFFFFFFFFFFFL); bufferScanRecord.position(9); msb = bufferScanRecord.getLong(); lsb = bufferScanRecord.getLong(); // Extract iBeacon fields uuid = new UUID(msb, lsb); major = bufferScanRecord.getShort() & 0x00FFFF; minor = bufferScanRecord.getShort() & 0x00FFFF; txPower = bufferScanRecord.get(); }
- 52. Deployment Checklist • Building the App • Features • Platform(s) • AppStore(s) • Custom Integration • Site visit • Site mapping • Beacon placement • Beacon classification/ configuration • Data Analytics • What data to collect • What and When to push proximity alerts • Which user preferences to store • Testing • Multiple Devices • Pilot? • Training • Document new processes • Go live • Place all configured beacons • Test all beacons are active and discoverable • Confirm all features of the app • Ongoing maintenance / Retirement • Lost, stolen, damaged beacons • App updates
- 53.