iBeacon is an open source proximity platform introduced by Apple in iOS7 that uses Bluetooth Low Energy signals from beacon devices to transmit data to nearby smartphones. Beacons are hardware devices that can communicate with smartphones to provide location-based services and notifications. The document discusses how beacon technology is used across industries to improve customer experiences through proximity-based interactions, notifications, and analytics.

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2. iBEACON isn’t a PHYSICAL DEVICE nor is it a PRODUCT
of APPLE, it’s an open source SOFTWARE PLATFORM.
iBEACON was introduced
by Apple with the release
of the IOS7 OS update.
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iBeacon is simply the name Apple has given to their proximity
platform for use with the iPhone. We code apps to be used on
this and other platforms.

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BEACONS are Devices which transmit, communicate,
and receive Bluetooth (4.0 Bluetooth Low Energy) data.

5. iBEACON and BLE technology is available in most of the
Smartphones in the marketplace today
Over 90%
IOS phones
Over 75%
Android
phones
Over 50%
Windows
phones
BEACON Technology is available in many hardware devices
including iPads, tablets, and Smartphones
We’ll make the right Beacon solution for you!
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6. Where is the BEACON technology Used
&
How can I benefit from BEACON Technology?
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7. BEACON technology builds a better customer experience
for all industries
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8. BEACON technology improves Location Accuracy beyond
GPS to enhance the customer experience
BEACON Technology creates a whole new shopping experience for
consumers by integrating shopping lists, sharing coupons or sales
information, and barcode scanning to provide product info.
Lets See How . . .8

9. BEACONS provide indoor proximity technology that enable devices
to perform actions when patrons are in proximity of the Beacons,
and can direct them to the areas of interest.
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10. Google Maps are very useful to go from one place to another, lets
see how BEACONS enhances user experience
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11. BEACON Technology uses proximity sensors on the way and it
makes the journey unique to the users interests.
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12. Retail and manufacturing are gearing up fast.
Lets see how iBEACON improves customer experience
BEACON proximity connects
physical world to digital world
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13. Retail and manufacturing are gearing up fast.
Lets see how iBEACON improves customer experience
BEACON App on smart device receives
data connecting the physical items
making them Interactive
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14. Mobile Beacon App:
 Welcomes & greets at entrance
 Shows relevant items on sale
 Real time store specials via text
 Direct customer feedback
 Geo fencing alerts local traffic
 Track shopping habits
Customer Experience:
 Personal touch
 Sale notifications
 Customer rewards
 Ease of finding items
 Access product information
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15. Customer’s in Proximity of the Beacon
shows offers configured in a CRM Solution
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16. Strategic Placement:
 Parking Lot
 Entrance
 Points of Interest
 Departments
 Product Demonstrations
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17. High traffic area tracking
utilizing a Heat Map to
analyze customer shopping
Habits
Max. customer Area in red
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18. Facilitate navigation
to areas of interest:
 Malls
 Airports
 Huge Store Rooms
 Museums
 Sporting Arenas
 Manufacturing space
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19. Cloud collects the customer Data for analysis
 Number of customers
 Multiple visits
 Popular products
 Conversion ratio
 Heat Maps
 Track and detour Theft
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20. BEACON with
Products
Scanned by
Smartphone
Data mapped by
Beacon connects
to Cloud
BEACON CRM is the Heart of Data Storage and Analysis
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21. Beacon
Management
Customer
Management
Product
Management
Push Notification
Management
Analytics
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22. 22
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