bluepath solution for Banking and Finance sector providing Indoor Positioning, Indoor Navigation, Proximity Notifications, Asset Tracking and Location Based Services.

1. www.bluepath.me
for Banking

2. Transform customer experience to the next level
Creating a bridge between physical and digital world.

3. Static sources of information
Can contain competitor advertising
Mono directional channel
No way to propose Bank services through analog channels
Persistent touchpoint for the bank
Customers can access their favorite contents
Can be used as an effective channel to advertise Bank Services
Immediate chances of conversion
Your customers are offering real estate on their phones – are you going to take it?
In-Bank Experience Evolution
From analog to digital.
Customers habits while in the bank have changed.
Waiting time is spent using digital devices like smartphones instead of newspapers or magazines.
Past Present

4. Static sources of information
Can contain competitor advertising
Mono directional channel
No way to propose Bank services through analog channels
Persistent touchpoint for the bank
Customers can access their favorite contents
Can be used as an effective channel to advertise Bank Services
Immediate chances of conversion
Past Present

5. Mobile apps in banking: From nice-to-have to make-or-break
of banks have a
mobile apps
87%
conversion time
for the 55% of mobile
triggered actions
1 hour<
mobile searches
that resulted in a
local purchase/conversion
71%
As today’s consumer-driven technology continues to evolve, the at-branch environment is in the best position to utilise these
new tools. Through mobile, banks can engage customers on the spot, enhance their experiences and ultimately influence their
decisions right at the point of purchase.

6. Mobile apps in banking: From nice-to-have to make-or-break
of banks have a
mobile apps
87%
How to take advantages of this widespread channel
to drive the customer in-bank experience?

7. Indoor Positioning
Way finding
Indoor Location-Based services
iBeacon
iBeaconiBeacon
+ iBeacons
iBeacon
available on
iOS and Android
Empower customers’ in-bank experience with

8. Use cases
bluepath technology
Improving user experience with bluepath Technology

9. Welcome
Communication
As customers pass or enter a branch,
the bank can deliver a welcome
message to the customer and a
summary of services available at the
branch.
This could include a personalised map
of the Bank environment and the
specialists currently available to assist.
Any special offers can also be
highlighted and promoted.

10. Customer
Recognition
When a customer enters a branch,
branch personnel can be alerted and
also provided with the transaction
history and sales prompts for interacting
with the customer based on their
profile.
This enhanced recognition can improve
service and loyalty and above all giving
a personal touch.

11. Customer
Recognition
When a customer enters a branch,
branch personnel can be alerted and
also provided with the transaction
history and sales prompts for interacting
with the customer based on their
profile.
This enhanced recognition can improve
service and loyalty and above all giving
a personal touch.

12. Location based
Personalised
Product Offers
Offers based on customer’s previous
activity, account ownership even
demographics and credit score can be
sent to the customer’s smartphone upon
entering the branch.
This could allow for dynamic pricing of
services or rewards offers based on the
customer’s current relationship or
relationship potential.
Offers can be pushed also when the Bank App closed

13. Way finding
in large branches
Banks’ customers can follow turn-by-
turn directions to reach a specified
office in the bank.
Imagine a meeting with an advisor in a
large bank where you have never been
before.
Your smartphone with bluepath
technology will guide you.

14. Increase
Surveying
participation
bluepath iBeacon technology can
provide a way to solicit customer
opinions and service ratings when the
customer visits or exits the branch.

15. Integration with
Queue
Management
Systems
With bluepath Beacon technology the
Bank Mobile app can detect the nearest
queue counter and obtain a client token.
Customers can receive notifications
when its their turn and the bank will be
able to promote their services during
the waiting period.
Token information and estimated waiting time
Bank can promote targeted services in the same screen
Customers receive a notification on their turn

16. Integration with
Queue
Management
Systems
With bluepath Beacon technology the
Bank Mobile app can detect the nearest
queue counter and obtain a client token.
Customers can receive notifications
when its their turn and the bank will be
able to promote their services during
the waiting period.
App shows informations about the teller and counter

17. Post Visit
Retargeting
The ability to communicate with the
customer via mobile, online, phone, etc.
after a branch or an ATM visit is only
possible by learning from the data
collected during the previous visits.

18. Branch
Analytics
With bluepath iBeacon Technology,
banks will be able to understand which
customers are using the branches, the
busiest times, how long in an average
do customers spend in branches and the
type of services they use
This data can assist in optimising the
branch experience for customers in the
future.
8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time
Avg.Waitingtime
Monitor the behaviours of your customer segments
Eg. Regular customers waiting time

19. Branch
Analytics
With bluepath iBeacon Technology,
banks will be able to understand which
customers are using the branches, the
busiest times, how long in an average
do customers spend in branches and the
type of services they use
This data can assist in optimising the
branch experience for customers in the
future.
8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time
Avg.Waitingtime
Monitor the behaviours of your customer segments
Eg. VIP customers waiting time

20. Branch
Analytics
With bluepath iBeacon Technology,
banks will be able to understand which
customers are using the branches, the
busiest times, how long in an average
do customers spend in branches and the
type of services they use
This data can assist in optimising the
branch experience for customers in the
future.
8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time
Avg.Waitingtime
Compare, mix and process data to extract brand new
customer metrics

21. Branch
Analytics
With bluepath iBeacon Technology,
banks will be able to understand which
customers are using the branches, the
busiest times, how long in an average
do customers spend in branches and the
type of services they use
This data can assist in optimising the
branch experience for customers in the
future.
Improve bank layout with bluepath Heatmaps

22. Integrated with
realtime tracking
Available
on mobile
Instant messaging
between staff and
customers
bluepath platform can be the single
touchpoint for all the communications
between customers and staff.
Platform is available also on the web
based backend.

23. Android Wear and Apple Watch compatible
Proximity notifications on your wrist
Wearable
Devices support
Receive notifications directly
on your wrist with the built-in
Wearable devices support.

24. Security advantages
Take the most of the existing iBeacon infrastructure
increasing security and safety

25. Track guards, staff
and VIP customers
position within the
venue
Improve venue security tracking all the
staff and security personnel in realtime
from a mobile or from the central web
based platform.

26. Day: 23/12/2014
Time: 13:23
Area: Security Check
Coordinates 15.0355:25.054650
Available on modern web interface
Rebuild detailed
user history on the
map
Build the path followed by a staff or user
within a specific time range after an
event.
This feature is accessible on bluepath
Cloud Manager through an interactive
Map.
User and Date Timestamp and
Position ID
Venue and area
infos

27. Strengths of bluepath
Indoor Location Platform
High accuracy precision
from 1 to 3 meters
Use existing Apps and
integrate the SDK
Turnkey solution
with the App if needed.
Smartphones or
Smart Tags tracking
Unobtrusive and green
Beacon infrastructure
Integrated
Analytics Dashboard

28. ✓ Increase customers satisfaction and in-bank experience
✓ Increase Return of Investment
✓ Deliver the right message at the right time in the right place
✓ Decrease marketing costs, while improving users’ conversion
✓ Use heatmap, footfall analysis and branch analytics tool to improve your
business
✓ Connect with new customers and strengthen loyalty with VIPs
✓ Achieve and monitor sales targets with immediately deployable campaigns
Business results

29. Thank you and
welcome to the world of
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany
www.bluepath.me
+49 89 21543088
info@bluepath.me