This document discusses how beacon technology can be used to create personalized messaging apps for customers at various physical locations like hotels, retail stores, airports, and more. It describes two modules - a super admin module for creating marketing campaigns and managing locations/beacons, and a consumer mobile app module for users to receive notifications and offers when near beacons. The business benefits highlighted are increased revenue, lower costs, enhanced customer experience, brand loyalty, and marketing insights. It concludes by inviting the reader to request a demo or consultation on deploying beacon apps.