The document discusses the transformation in customer shopping behavior due to mobile technology, highlighting the operational challenges supermarkets face as customer needs evolve. It presents Bluepath® technology as a solution for indoor navigation and enhanced shopping experiences through features like real-time location sharing, targeted notifications, and smart shopping lists. Additionally, it emphasizes analytics capabilities for understanding customer behavior and improving marketing effectiveness in the retail sector.

1. for Supermarkets

2. Customers have changed.
Customers habits have changed.
Customers needs have changed.
Mobile era, playing a bigger role in our Life

3. People’s Perspective has
changed over years with
Mobile becoming the prime
prism through which we
experience life.

4. Shopping experience
Some years ago

5. Smartphone
Smartphone
Smartphone
Shopping experience
Today
Technology revolutionised customer experience

6. Retail stores can benefit from this change.
Sample Operational challenges ?

7. Better customer Experience
1
Improved and targeted Advertising
2
Learn more from Customer habits while shopping
3
Sample challenges for the Retail sector:
Supermarkets are becoming bigger day by day, the number of products available has
increased and customers have less time for shopping
Advertising methodologies don’t take the complete set of advantages
from the new technologies and hence targeting is very limited.
In-store analytics can be radically improved using new touch-points
to get brand new metrics to analyze the customer’s habits.

8. Indoor Positioning =
Accurate Indoor Positioning
Way finding
Location-Based services
iBeacon
iBeacon
iBeacon
+ iBeacons iBeacon

9. Experience

10. Accurate
Indoor Positioning
Using bluepath® technology’s high
precision and accuracy, customers will
be able to locate themselves directly on
their mobile map within the store and
navigate.
Locate yourself and explore the venue
1 to 3 meters precision
Works also OFFLINE
Indoor Navigation

11. Find the way
to your products
The technology lets you search a
product or a point of interest and
navigate in a multi-floor and or hybrid
environment.
Works in Multi-floor environment
Shortest route calculation
Accessible Route support
Hybrid Outdoor/Indoor directions
Search Point of Interest on the map.

12. User A
shares location with
User B
User B receives
directions to
User A
Share your location
with a single tap
View in realtime the position of your
friends directly on the mobile map
Share your location with your friends
and family with just a tap and get
directions to them!

13. Automatic
Property
Recognition
Using bluepath® technology
with the mobile app, user interface and
enabled services will automatically
adapt based on the user location.

14. Automatic
Property
Recognition
Using bluepath® technology
with the mobile app, user interface and
enabled services will automatically
adapt based on the user location.

15. Find your Friends
on the mobile map
within the shop.
Visualize users
on the mobile map
View in realtime the position of your
friends directly on the mobile map and
get directions with just a tap!

16. Location based
information and
cross-selling
With bluepath® iBeacon technology
notifications can be triggered based on
the location of the user.
Increase customer satisfaction
Stimulate impulsive purchase
Better customer experience
Rich informations Contextualised content Smart cross selling

17. Gamification paths
within the Retail store
Let the customer discover every
restaurant or venue of the Mall by
following gamification paths.
They can redeem loyalty points and
the store will be able to improve the
average time spent within the store.
Discover the venue Get a reward!

18. Smart
shopping list
Customers can plan their shopping list
in advance and navigate through the
store using the list while getting smart
suggestions.
Integrated with directions
Cloud sync between multiple devices
Suggest additional products while navigating
Smart shopping list Your shopping list directions
Smart suggestion
Shared shopping list

19. Integrated with
realtime tracking
Available
on mobile
Instant messaging
between staff and
customers
bluepath® platform becomes the single
touch point for all communication
between customers and staff.
Messaging platform is available also on
the web based backend.

20. Self-checkout
systems integration
bluepath® can integrate with 3rd party
check-out system as needed including
integrating with 3rd party scanning
solutions if needed.
Online payment can be integrated
between various solutions like Apple
Pay, Google Pay or other online
payment solutions.
Scan & add to cart Pay with virtual wallet

21. A better experience
for everyone
bluepath® improve disabled people
experience providing an easy to use and
optimised tool.

22. Advertising

23. General advertising scenario in large-scale retail
Before In-Shop After
coupon
radio
TV
!yers Supermarket

24. General advertising scenario in large-scale retail
Before In-Shop After
coupon
radio
TV
!yers Supermarket

25. Targeted notification:
Right message at the
right place, at the
right time!
Profile
Data
Social Network
informations
User Position
within the venue
+ +
Notifications can be more effective with
the seamless integration with 3rd party
systems such as a recommender system
merging profile data, social networks
and user location.

26. Nearby offer
search and coupon
Receive contextualized offers and get
discount notifications based on your
profile from the Loyalty information.

27. Automatically monitor your campaign and event effectiveness
EVENTS, PRODUCTS AND ADVERTISING
NOTIFICATIONS
AwarenessNotifications have been received
EvaluationNotifications have been opened
ConversionCustomers visit the venue or make a purchase

28. Automatically monitor your campaigns effectiveness
Campaign
Definition
Campaign
Launch
Results
Monitoring
Campaign
Improvements
With bluepath® technology, digital campaigns can be
continuously improved with feedbacks from physical world

29. Proximity notifications
at entrance and exit
A welcome or a farewell message is the
best way to improve user engagement
and satisfaction.
With bluepath® notifications will be
triggered on the user’s position.

30. Analytics

31. Brand new metrics
for Customer Analysis
Analytics can be done using multiple
variables and the reports and
requirements can be completely
customized as required.
Pathflows
Average Dwell time
Demographic info
Conversion rate Most visited corridors
Average in-shop time
Recurring clients
Shop entries
Lead generation

32. Learn from your
customer path flows
to improve your venue
Analyse user path flows and receive
notifications when the crowd reaches
the warning level in a specified zone.

33. Unleash the power
of your data with
Big Datas
Integrable with 3rd party data sources
Unlimited data analysis combinations
Brand new metrics for customer analysis

34. Security

35. Monitor customer &
staff position within
the Retail
Improve retail security
by tracking the staff or customers and
by monitoring all the paths followed.

36. Day: 23/12/2014
Time: 13:23
Area: Security Check
Coordinates 15.0355:25.054650
Available on modern web interface
Rebuild detailed
user history on the
map
Do you want to know what a specified user
was doing in a specific time range?
With a very simple graphical time stamp,
you will also be able to rebuild the path
history of staff and guest.
User and Date Timestamp and
Position ID
Venue and area
infos

37. Track and monitor
guards’ routes
and checkpoint
Check if all guards respect their routes
during their shift directly from the
automated mobile system. Automatically monitor
checkpoint of the route

38. Thank you and
welcome to the world of
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany
www.bluepath.me
+49 89 21543088
info@bluepath.me