In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search TrafficRio SEO
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Watch this webinar and learn how:
1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.
2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.
3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Webinar- Mobile: The Untapped Gold Mine For Lowest Cost Search TrafficRio SEO
Google announced that mobile search volume has finally overtaken desktop search, not only in the U.S., but in 10 countries including Canada, the United States and Japan. And Comscore research indicates that 78 % of local-mobile searches resulted in an offline purchase (usually in a few hours).
Watch this webinar and learn how:
1. This shift to mobile has had a huge impact on local search results for multi-location business in retail, banking and service industries.
2. Optimized mobile experiences including mobile pages, listings, offers and store finders are proving to deliver the cheapest search traffic; often 90% less the SEM.
3. Managing and measuring mobile local search traffic will prove to be your lowest cost of search traffic and customer acquisition.
Bazaarvoice Webinar: Driving Local Revenue with Consumer Generated ContentRio SEO
In this webinar Trey Simonton of Bazaarvoice, Todd Werden of Boston Retail Partners and Warren Raisch of Rio SEO outline how to take your SEO efforts to the next level by combining the power of consumer-generated content with local search marketing. Learn a series of techniques that have proven to deliver double-digit search traffic improvements, higher in-store traffic and increased conversions.http://rioseo.co/2abSzoP
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
2021 is in full swing, so we wanted to check in with marketers to see how a new year has changed their programs and their outlook. Here’s what we learned.
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The majority of shoppers visit a retail store after getting notified by a location-based alert. With digital targeting becoming more oriented towards locations and demography, businesses are investing in ad spends like social media and OTT marketing for geofencing advertisements. Looking at key metrics for geofencing marketing, firms must decide on modifying their ad spend budgets to drive increased foot traffic to stores. https://revealmobile.com/compare-visit-products/visit-local/
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Here is the information shared to the Douglas Elliman real estate group in Palm Beach Florida. Douglas Elliman has produced $2B in sales over the past 12 months, netting $100M in commissions paid. This group averages $12.7M in sales a day so far in 2021.
Digital Marketing Depot - Personalized Local Content: Frightful or Insightful?Rio SEO
In this webinar Mary Bowling of Ignitor Digital, Brandon Fleming of Protection1/ADT and Cynthia Sener of Rio SEO provide best practices and insights into how brands can connect with local consumers through more personalized, meaningful website content. Learn how to make your website more accessible to search engines, and how to take your SEO to even higher performance levels with Consumer Generated Content.
Forrester Research: Challenge Thinking. Lead Change. #LSS2016Rio SEO
Presentation by: Jennifer Wise, Senior Forrester Analyst
How Mobile is Driving Local Consumer Behavior
Developing Customer-Obsessed Strategies
Location. Location. Location.
Company Interaction Expectations
Digital Marketing Delivery
Smartphone, Apps, Websites
The Mobile Mindshift
Immediate Context and Moments of Need
Mobile Moments
Convenience Gap
Personalization Gap
Performance Gap
Local Marketing Opportunity
Proximity Marketing
Real-Time Retail
In-Store Behavior Insights
WHO Framework
Customer Journey
Triggering Local Inventory Ads
#LSS2016
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Six Technology Trends Changing Business in EuropeKyle Lacy
Session deck from Connections EMEA and WebTrends conferences on November 5th and 6th in London. We discuss the top six trends that are completely transforming the way brands and consumers communicate. Mobile, social, email, smart tech, personalization, collaborative consumption, youtility and data.
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
As Premier Google Partners, Google representatives visited 1SEO.com Digital Agency for a Partners Connect Event. Speaking on micro-moments, attendees learned about how to effectively market in today's mobile world.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Mobility In Retail Today: Connect With Customers To Drive More RevenueG3 Communications
Growing retail sales depends on your ability to create captivating shopping experiences. Join Cisco for this session where you’ll get insights on customer behavior and how to use mobility to transform store operations and increase profits. You’ll hear the latest research from the Cisco Consulting Services’ annual shopper survey about what moves the retail revenue needle and why. Plus Bob Friday, CTO of Cisco’s Wireless Networking Group, will discuss new ways to capture that revenue and deliver a superior customer experience with groundbreaking Wi-Fi and mobile technologies.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
5 Ways to Leverage Local This Holiday Shopping SeasonRio SEO
Marketers already in hot pursuit of the constantly connected consumer have a lot to look forward to this holiday season, and much to do to prepare. Retail sales are expected to rise 3.8% in the US this season, with e-commerce attracting a good deal more shoppers with a projected 15.3% growth rate. Multi-location businesses are facing both greater challenges and opportunities than ever before to connect, engage and convert searchers into loyal customers. Explore these 5 tips to leverage local for holiday success!
Webinar: 5 Ways to Win More Customers with Local SearchRio SEO
51% of consumers report searching for local information on their smartphones while on-the-go. This means that local search marketing strategies have never been more important. Regardless of your brick and mortar footprint, brands need best-in-class local search strategies to drive traffic and maximize sales. Unfortunately, building an all-star local strategy isn’t always easy. That’s where Catalyst and Rio SEO come in. Check out the slides from our webinar for the latest local search tips in winning more customers with local search.
Webinar: Elements of an Effective Local Reviews StrategyRio SEO
Online reviews impact sales and can make or break your reputation or brand. That applies equally to retailers, contractors, dentists and plastic surgeons. In fact, 88% of consumers say they trust reviews as much as personal recommendations.
As a result, reviews have become a critical part of local SEO and enterprises large or small must have a reviews strategy. During this webinar, Rio SEO, the Local Search Association and U-Haul‘s discussed best practices and how marketers can more efficiently monitor, engage and respond to customers online.
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
LSS2017: Scaling Local with Google My BusinessRio SEO
View Willys DeVoll and Marissa Nordahl's (Google My Business) presentations from Rio SEO's Local Search Summit (LSS2017) and how you can scale local with simple, useful customer interactions.
LSS2017: Success Stories For Driving Local Value to Your BrandRio SEO
View Steve Wiideman's presentation from Rio SEO's Local Search Summit (LSS2017) about what your brand can do to offer value at every phase of the buyers journey.
LSS2017: Content Expansion for Voice Search Rio SEO
The role of search has evolved. View Serena Peterson's presentation from Rio SEO's Local Search Summit (2017) as she details how to prepare now for voice disruption in 2020.
LSS2017: Creating Local Search Solutions That MatterRio SEO
View Pierce Martin's presentation from Rio SEO's Local Search Summit (LSS2017) on creating local search solution that matter. Marketers must have a plan for crawl, walk, run!
View Mary Bowling's presentation from Rio SEO's Local Search Summit (LSS2017) as she presents the details around serving rich local results and be THE answer.
View Kevin Madden's presentation from Rio SEO's Local Search Summit (LSS2017) as he explores several case studies that unveil the local discovery and how to target locally first.
View Jennifer Solomon-Baum's, Regional Director, West - Bing Ads Marketing at Microsoft, presentation from Rio SEO's Local Search Summit (LSS2017). Jennifer explores AI, Digital Assistants and other buzzwords and how to get ready for voice search.
LSS2017: Intelligent Agents & Future Technologies in a Post-Digital WorldRio SEO
You’ve known for a while that your customers have increasing power over your competitive strategy. But now, empowered customers also believe they deserve a certain experience from you. The boundary between physical and digital is irrelevant to your customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way people find information and things near them. Welcome to the post-digital world! This session from Rio SEO's Local Search Summit will help advance your knowledge and comfort as a post-digital marketer and help you uncover ways to use location as a means to becoming post-digital.
LSS2017: Voice Search...It's the Wave of TodayRio SEO
View this presentation via Andy McMahon, Product Director at MapQuest to find out more about MapQuest's local search strategy and their journey to voice.
#LSS2017: Social, Search, and Content & Martech Strategies that Grow SalesRio SEO
In this presentation, Travis Wright, author of Digital Sense, shares his thoughts around social business strategy and why it's important to weave social throughout your organization, not just marketing. Travis will also touch on local search, content, and paid social media strategies that help drive ROI at the local level. Travis will finish up the presentation talking about some marketing technologies that could be helpful for your organization.
Rio SEO Webinar: Local SEO Strategies to Capitalize on Voice SearchRio SEO
In this webinar Sophia Elson of MindMeld, Steve Beatty of iProspect and Tyler Ludwig of Rio SEO explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity. Learn the nuances of voice search keywords and phrases, on-page content strategies to optimize for voice search and more.
[Webinar] Hallmark & Local Search Association: How to Use Online Seasonal Mar...Rio SEO
#LSAwebinars
#localseo
Digitally Influenced Offline Spending
Cross Platform Consumers
Verticals Benefiting from Local Search
Digital Media Driving Foot Traffic and Sales
Brand Management Across Multiple Channels
Marketing Budget Extension
Seasonal Marketing Tips
Personalizing Online Brand Experiences
Local Store Marketing
Retailer Customized Marketing
Crown Rewards Consumer Database
Customer Acquisition
Seasonal Marketing Campaigns
Scalable Solutions to Execute Campaigns
Brand Value and National Strategies
Local Search Association, Greg Sterling - VP of Strategy & Insights
Rio SEO, Tyler Ludwig - Director of Product & Strategy
Hallmark, Carlos Corredor - Marketing Manager
State of Local: Then & Now - Greg Sterling, Local Search Association #LSS2016Rio SEO
Local Insights & Strategies
Impact of Digital on Offline Consumer Behavior
Evolution of Local Search
Search to Assisted Discovery
Directories to Marketplaces
ROI Speculation to Actual Measurement
Inferred and Expressed Intent
Ambiguity Regarding Intent
Specific Site Categories
Ranking on the SERP
Search = Directional Intent
Online Influencing Online = Reviews
Internet Reach Extended
Mobile Enables "Location Analytics"
Multiple Sources and Multiple Devices
Mobile Now the Primary Device
New Kinds of SEO (LBO/PVO)
From SEO to Data Optimization
AI + NLP + VA + UI + New Search Experiences
Screen Free Search, Connected Cars, New Realities
Conversational Commerce
AI / Bots / Assistants
#LSS2016
State of Local: Then & Now - Greg Sterling, Local Search Association #LSS2016
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology
1. Transforming Mobile Searches Into Sales:
The Hype Around Beacon Technology
Moderator:
Chris McDonagh, Product Manager Marketing, DMD
Speakers:
Greg Sterling, VP Strategy and Insights at Local Search Association
Warren Raisch, Chief Customer Officer at Rio SEO
2. @rio_seo / #rioseo
Turn off pop-up blockers
Technical difficulties?
Click on “Help?” link
Use Q+A box
Submitting questions to speaker
Q+A session at end of webcast
Use “Ask a Question” box to submit questions
Send questions at any time
#DMDwc #RioSEO
Viewing Tips
3. @rio_seo / #rioseo
Today’s Presenters
Warren Raisch,
Chief Customer Officer
Rio SEO
Greg Sterling,
VP Strategy and Insights
Local Search Association
4. @rio_seo / #rioseo
Why beacon technology is just a piece of plastic unless you
have an online-to-offline strategy in place
How the experience of using a mobile wallet compels
consumers to buy
How to be present in the mobile moments of need
Alternatives to beacon technologies
The impact of Apple’s i0S 9 release on mobile ad blocking
What You’ll Learn
6. @rio_seo / #rioseo
Key Stats
Earlier this month Google’s Amit Singhal,
Senior VP of Google Search stated that
“more Google search queries take place on
mobile devices than on computers including
the US and Japan.” 1
4out of 5consumers
use a smartphone 3
50% of local searches lead mobile users to
visit a store within 1 day2
60%of our digital media time is
spent on smartphones 4
Source: 1) Search Engine Land. 2) comScore. 3) Google. Understanding
Consumers’ Local Search Behavior. 4) comScore
7. @rio_seo / #rioseo
Key Stats
Source: Street Fight Summit Executive Survey
0% 10% 20% 30% 40% 50% 60%
Mobile advertising
Social media
Data and analytics
Content marketing/native…
Geotargeting/geofencing
Programmatic advertising
Beacons
Streaming audio/video
Marketing clouds
Hyperlocal Marketing & Advertising: Budget Investments
Share of respondents (top 3)
8. @rio_seo / #rioseo
Location is Key
Smartphone Users’ Needs Revolve Around Location
¼ of smartphone users consider proximity of the
retail business location the most important factor
when looking for information via mobile device
Compared To Tablet Users, Smartphone Users Are…
• 130% more likely to be in search of direction
• 43% more likely to be in search of a specific retail location
• 25% more likely to be in search of contact information
such as a phone number
Source: MMA Research: “Mobile Wallets: The Next Big Channel
9. @rio_seo / #rioseo
Meeting Mobile Expectations
of mobile users expect retail
locations to be within 5 miles of
their current location
½Location Expectations
SMARTPHONE USERS TABLET USERS
Source: MMA Research: “Mobile Wallets: The Next Big Channel
10. @rio_seo / #rioseo
Meeting Mobile Expectations
Mobile users that made a purchase
related to their retail session
More Than Half Of Mobile Activity Leads To Conversion
SMARTPHONE TABLET
NO
YES
Source: 1) Search Engine Land. 2) comScore. 3) Google. Understanding
Consumers’ Local Search Behavior. 4) comScore
11. @rio_seo / #rioseo
Smartphone vs. Tablet
Over 30% of smartphone users
and 25% of Tablet users want to
make a purchase within an HOUR
Smartphone And Tablet Users
Expect To Make Retail Purchases
Quickly, Often Within The Day
Wasn’t looking to purchase
Longer than within a month
Within month
TABLET
Within day
Within Hour
Immediately
SMARTPHONE
Source: MMA Research: “Mobile Wallets: The Next Big Channel
12. @rio_seo / #rioseo
Conversion Points
of tablet users complete their online conversion via mobile device
¼
Smartphone Users Convert Offline, While Tablet Users
Convert Online
SMARTPHONE TABLET
7% of online conversion is
completed via their smartphone
24% of online conversion is
completed via their tablet
Source: MMA Urban Airship Webinar “Mobile Wallets: The Next Big Channel
13. @rio_seo / #rioseo
Extending The Mobile Experience
• Mobile ad networks
• Apps
• Beacons
• Mobile wallets
• Offline-to-online connections through redemption strategies
• Loyalty programs
14. @rio_seo / #rioseo
Mobile Ads
¾ Of Retail Users Notice Mobile Ads
retail users that have seen
an ad in the past 30 days
21% of
smartphone & tablet
users Click On Ads
SMARTPHONE TABLET
Source: MMA Urban Airship Webinar “Mobile Wallets: The Next Big Channel
15. @rio_seo / #rioseo
Local Relevance
Local Relevance Is Important For Both Smartphone And Tablet
Users Followed By The Ability To Utilize A Coupon Or Offer
Retail Advertising Most Likely To Click On
Top rank by device
Ad that offers coupon/promotion Ad that’s locally relevant to me Ad that features a brand I know
SMARTPHONE
TABLET
Source: MMA Urban Airship Webinar “Mobile Wallets: The Next Big Channel
16. @rio_seo / #rioseo
Poll Question
What are the core technologies that your organization is reviewing
to capitalize on the mobile opportunity? (check all that apply)
Beacons
Mobile wallet
Mobile ad networks
Coupon redemption
Loyalty programs
Mobile apps
19. @rio_seo / #rioseo
Mobile Path to Purchase
Of consumers interact with brands or
products before arriving at the store (and are
making buying decisions earlier in the process
accordingly) 1
76%
1in 3 Shoppers say they spend more when they
use digital as part of their shopping process 2
80% Of local searches made on a device turned
into a purchase 3
Source: 1) Screenwerk. 2) Deloitte Digital. 3) comScore
20. @rio_seo / #rioseo
The Moments That Really Matter:
Micro-Moments
Micro Moments Carry A Macro Impact
To win in these moments:
• Look at what these micro-moments look like
for your business and what’s happening or
not happening in them today.
• Do these micro-moments match consumers
intent and context in the moment?
• Are they optimized for the screen in hand?
• Is there a direct path toward desired
outcomes?
“These micro-moments are critical touchpoints within today’s consumer journey, and
when added together, they ultimately determine how that journey ends.” - Google
21. @rio_seo / #rioseo
Beacon Attraction
Why Are Beacons Getting A Lot Of Attention?
• 71% of organizations with three or more years of experience driving
mobile strategy state that they plan to deploy beacons to enable
location context in the coming year.
• Only 23% of customers state that they are interested in sharing their
location information with retailers, mainly due to privacy concerns.
“A beacon without a strategy is just a piece of plastic”
Source: Forrester: Win Your Offline Mobile Moments – By Adam Silverman, Julie A. Ask
24. @rio_seo / #rioseo
Many Makers of Beacons
• Dozens of beacon makers
• Perhaps 10 – 15 major
manufacturers
• ~$30 per beacon
• Perception of beacon as
commodity
26. @rio_seo / #rioseo
How Beacons Work
Beacons placed in
venue
Transmit one-way signal
within close proximity to
enabled devices
• App to interpret signal downloaded
• Bluetooth turned on
• Notifications for app enabled
Device owner receives specific app-enabled notification
Welcome
20% off
purchase
of $100
29. @rio_seo / #rioseo
Source: IAB-IPSOS survey + interviews of 482 electronics shoppers (US adults), February 2013
65%
5%
30%
0%
10%
20%
30%
40%
50%
60%
70%
More likely to buy product Less likely to buy product Does not impact decision
IAB Study: “2/3 of shoppers using mobile in stores more likely to buy the product”
Showrooming vs. Product Validation
How does using your mobile
device at a store impact your
shopping experience?
30. @rio_seo / #rioseo
Where Are Beacons Used Today?
Hotels Airports
Museums Retail
Sports Stadiums
Conferences & Events
33. @rio_seo / #rioseo
Beacon Friction
Multiple requirements:
• App capable of receiving beacon
signal installed (but see network
approach)
• Location enabled for app
• Bluetooth turned on
• Notifications turned on for the
relevant app
34. @rio_seo / #rioseo
Source: Pew Research Center, July 2013
70% say that it’s “very
important” or “somewhat
important” that they be in
control of their location
information
How important is it that you authorize who should have access to this information?
Users Want Control Over Location
35. @rio_seo / #rioseo
Location Sharing Challenges
Why (40% of Users) Resist Sharing Location:
• 50% (of the 40%) cited privacy
• 23% didn’t see value of location data
• 19% location svcs drained batteries
Why People Turn off Location:
• 63% battery drain
• 45% privacy issues
• 20% to avoid advertising
Source: Skyhook Wireless, July 2015 survey of 1,000 US smartphone app users
What Users Want From Location
Sharing
• 49% accurate location
• 47% location-specific app content
• 46% relevant offers
• 34% personalized communications
36. @rio_seo / #rioseo
60% of smartphone phone owners
under age 53 have checked-in:
• Of that group, over 70% will share
location for a deal or loyalty rewards
• 50% will share location for exclusive
or personalized content
Source: Thrive Analytics, 10/13 (n=1,033 smartphone owners; 536 have “checked in”)
Will Share Location for Benefits
37. @rio_seo / #rioseo
Source: Swirl survey of 1,000 smartphone-owning women shoppers from March 25-26, 2013.
“50% [of female in-store shoppers] would willingly share their mobile phone’s
location and other personal information with a retailer in return for an in-store
credit, gift, flash sale or early access to new styles.”
50%
in-store female shoppers would share location for
offers, content, etc.
Will Share Location for Benefits
38. @rio_seo / #rioseo
Source: OpinionLab 2014 (n=1,024 US adults)
• Price discounts — 61%
• Free products — 53%
• Chance to win a big prize — 28%
• Better overall shopping experience — 24%
• Unlock new experiences/awards while shopping — 23%
• Personalized attention from store associates — 12%
What would motivate you to participate in “retail tracking”?
Will Share Location for Benefits
39. @rio_seo / #rioseo
Range of Indoor Tech
• IP-connected cameras
• WiFi
• Beacons
• Magnetic positioning
• LED lighting
• Acoustic
• Others
Beacons just one indoor location technology
42. @rio_seo / #rioseo
Mobile Wallets
“The vision is to replace
the wallet”- Tim Cook, Apple CEO
The Next Big Channel!
• Increase mobile footprint
• Personalized relevance
• Locked in loyalty
• Cross channel connector
50% of shoppers have
approached the
Source: 1) eMarketer.
checkout with coupons on the
screens of their mobile devices 1
43. @rio_seo / #rioseo
It’s All About The Wallet
• Touch ID
• Credit Cards
• Drivers License
• Loyalty / Reward cards
• Membership cards
• Event tickets
Wallet Items
Source: MMA Research: “Mobile Wallets: The Next Big Channel
44. @rio_seo / #rioseo
Global Smartphone Adoption
• 2.1 billion smartphone
subscriptions in 2014
• 23% year-over-year increase
• Smartphone subscription
continues to see strong growth
Source: ITU. Details on Internet Users & Smartphone Subscribers
45. @rio_seo / #rioseo
Beyond The App
• Relevant – personalized and
location-aware
• Convenient – store all of your
coupons, cards, and event passes in
one place
• Persistent, timely
Reach 100% Of Your Mobile
Audience
Source: MMA Urban Airship Webinar “Mobile Wallets: The Next Big Channel
46. @rio_seo / #rioseo
Bridging Offline & Online
• Online search visits to actual in-store foot
traffic
• Connecting to apps
• Mobile wallet integration
• Offering immersive local experiences
47. @rio_seo / #rioseo
The Cross-Channel Connector
Convenient, Ubiquitous Distribution.
• Email
• SMS
• Social
• Web Pages
• Mobile Pages
• Banner Ads
• QR Codes
• API
Source: MMA Research: “Mobile Wallets: The Next Big Channel
49. @rio_seo / #rioseo
Cross Channel Connection:
Push To Pass
Use All Of The Existing
Messaging Capabilities
Within Your App:
• Notifications
• Landing Pages
• Message Center
• Interactive Notifications
Source: MMA Research: “Mobile Wallets: The Next Big Channel
50. @rio_seo / #rioseo
End Goal
• Track & Measure
• Be visible in the near-me mobile moments (NAP and hours of
operation are findable)
• Create the next moment with search-optimized local landing
pages that accelerate the path from search to service for
customers who are searching and considering a purchase
51. @rio_seo / #rioseo
Poll Question
What is the impact you think mobile ad blocking will have on the
consumer? (check all that apply)
No effect at all
Some effect
A very big impact
53. @rio_seo / #rioseo
How Well Do You Perform?
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Email: sales@rioseo.com