The document discusses the growing importance and market for indoor venue maps. It outlines beliefs that consumers will expect venue detail in digital maps and enterprises will use venue maps for functions like retail and workplace management. The market for indoor location technology is growing to $4 billion by 2018. The document also highlights trends in how venue maps can help with navigation issues in airports, healthcare facilities, and last-mile directions. It provides an overview of HERE's expanding venue map coverage across many countries and industries.

1. Nov, 2015
Indoor Maps
The Next Frontier For Digital Mapping
Joseph Leigh
Head of Venue Maps at HERE

2. Filling the last gaps in maps!

3. Filling the last gaps in maps!

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Filling the last gaps in maps!
HERE Venue
Maps

5. HERE Venue Maps: Beliefs
Consumers will increasingly expect to see venue level detail in digital maps.
Automobile manufacturers will leverage venue maps for “last mile” destination
arrival, into car parks, and on foot to the final destination.
Enterprises will draw upon venue maps to fulfill a range of functions in sectors
including Retail, Travel, Health Care and Workplace Management
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6. Venue Maps: Trends and business dynamics
Growing Indoor Location Technology Market
Valuation
 By 2018 indoor Location will be a $4B Global Market. (1)
 $1.6 billion in the USA alone will be spent on indoor location
hardware, services and license fees by 2018. (2)
Growing internet search-volume for “Indoor Maps” (3)
© 2015 HERE | Venue Maps
Source: 1) ABI Research 2) Opus Research 3) Google Trends

7. Venue Maps: Travel Trends
© 2015 HERE | Venue Maps
“41% struggle to find their way around foreign
airports…
20% have had to run to the gate!” (CPP research)
Airports and rail operators are leveraging indoor
location to offer indoor navigation, and to identify
bottlenecks affecting throughput.Copenhagen Airport App

8. Venue Maps: Retail Trends
23% of John Lewis customers research online
before buying offline, in-store. (John Lewis retail
report)
73% of shoppers with smartphones prefer to
reference their phone in-store, rather than ask for
help. (Accenture)
Retailers increasingly leveraging indoor location
enabled apps to maximize product discovery and to
offer more flexible ‘omnichannel’ purchase
options.

9. Venue Maps: Healthcare Trends
© 2015 HERE | Venue Maps
7 million hospital appointments missed each
year in the UK. A significant proportion are the result of
navigation problems. (The Guardian)
Visitors struggle to navigate the maze of the
modern medical complex. (Wall Street Journal)Etelu MediLocator App

10. Venue Maps: Last Mile
Navigation
© 2015 HERE | Venue Maps
• Companion apps increasingly offer pedestrian
guidance to the final destination indoors.
• Parking space level maps will increasingly underpin
advanced use cases such as autonomous valet
parking.
Garmin Direct Access feature
BMW Last Mile Volvo V40 Autonomous Parking

11. Venue Maps: Search & Rescue
© 2015 HERE | Venue Maps
F.C.C. e911 (Jan 2015) extension
Network operators must be able to pinpoint callers indoors,
including longitude, latitude and floor number.
HERE Maps Mobile SDK

12. HERE Venue Maps Coverage Expansion 2011-2015

13. © 2015 HERE | Venue Maps
1.1 billion m2 of floor
space* across 86
countries!
Americas
• 4,227 Malls/Stores
• 152 Airports
• 1,528 Universities
• 225 Stadiums
EMEA
• 2,037 Malls
• 192 Airports
• 1,988 Rail stations
APAC
• 989 Malls
• 35 Airports
• 220 Universities
Q3’15 Highlights: 12,751 Venues Globally
• Global coverage of indoor and outdoor malls, airports, museums, stadiums, …
• Available as raw data (GML) for maximum product customization capabilities
• Industrially captured, complete, and continually quality-verified data
• Routing graphs for indoor routing
Overview:
South America
578 Venues
EMEA
4,511
Venues
APAC
1,471
Venues
North America
6,191 Venues
12,751
Venues
(Q3 2015)
HERE Venue Maps Content

14. HERE Venue Maps Platform
© 2015 HERE | Venue Maps
2D Venue Maps:
Venue Maps API & HERE JSLA
NEW!
3D Venue Maps:
HERE SDK

16. Berlin
Tram Network
You are
HERE