2. Agenda
1. What are beacons?
2. How they work
3. Why use beacons?
4. Use cases
5. Deployment challenges
3. What are Beacons?
Beacons are low-cost, low-power transmitters equipped with Bluetooth Low
Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to
detect proximity and determine micro-location.
4. How Beacons work
• Beacons transmit a signal that allows another device to determine its
proximity to the beacon
• Beacons don’t transmit content, they simply transmit a signal that lets a
user’s smartphone or tablet figure out its proximity to the beacon
• Beacons and WiFi
5. Why use Beacons?
Create awareness:
Let users know what’s
happening
Improve customer
experience
Engage users
6. You need an app. Beacons do nothing by themselves
A beacon-enabled app installed on
devices running iOS 7.1 (or above)
will look for beacons even if the app
isn’t active.
Android devices need a service
running in the background that
continuously searches for beacons.
7. Use cases
Increase sales, drive
customer
engagement and
loyalty
Boost real-time
interactivity
Delight your guests
with frictionless
hospitality
Retail Museums Hotels
8. Use cases
Gamify events and
trade shows with
location-based
information
Enable frictionless air
travel with smart
airports
Delight visitors with
exclusive rich-media
content
Events Airports Theme parks
9. Real world challenges
• Installation
• Tracking, monitoring and managing your fleet
• Security aspects to keep in mind
• Proximity marketing and analytics
10. Beacon deployment requires proper planning and tools
• Account for interference from other devices
• Optimize placement of multiple beacons to reduce zone overlap
• Plan beacon procurement based on your needs
11. Beacon fleet management is an ongoing task
• Track data coming from multiple beacons in the field
• Monitor beacons for battery life and last ping time
• Combat beacon theft
• Choose a beacon-agnostic software platform for fleet management
12. Security aspects to keep in mind
• Detect unauthorized authentication attempts
• Reduce attack surface area
• Provide a mechanism for software update
13. Proximity marketing and analytics
• Trigger context-specific notifications based on data from your CRM and
loyalty management tools
• Define complex rules based on a user's dwell time at a particular section or
proximity to a beacon
• Rapidly customize beacon-enabled apps through server-side changes
14. Gather data on user behavior through beacon analytics
• Measure footfalls, visits online and visits through apps
• Gather data on recency and frequency of visits, behavior and transactions
across channels
• Assess merchandising and marketing effectiveness across channels
15. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support
