Step by Step guide to deploying an iBeacon / BLE Beacon enabled solution for enterprises looking to leverage the benefits of location aware / proximity based customer engagement.
Your Guide to Planning a Successful Beacon PilotBeaconstac
This webinar talks about everything you need to know about running a beacon pilot, right from creating a beacon pilot roadmap to defining success metrics and more.
How to improve instore customer interactionAmyRytangle
Almost all visitors to business units carry a smart device, like a phone, a tab or a laptop.
It is extremely effective if business can interact with in-store customers directly on their smart devices. It'll be a more efficient communication channel, enabling you to serve far more visitors without getting overwhelmed.
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Best Practices: Personalized Video SurveysSundaySky
Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and satisfaction with not only the personalized video, but with the product and brand as well. These benchmark survey submission rates and best practices for surveying video viewers are designed to help you maximize survey efficacy.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Your Guide to Planning a Successful Beacon PilotBeaconstac
This webinar talks about everything you need to know about running a beacon pilot, right from creating a beacon pilot roadmap to defining success metrics and more.
How to improve instore customer interactionAmyRytangle
Almost all visitors to business units carry a smart device, like a phone, a tab or a laptop.
It is extremely effective if business can interact with in-store customers directly on their smart devices. It'll be a more efficient communication channel, enabling you to serve far more visitors without getting overwhelmed.
AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.
As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:
By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.
We are 65 people headquartered in Berlin with offices in San Francisco and Seoul
Best Practices: Personalized Video SurveysSundaySky
Brands that engage their customers with personalized video have the opportunity to collect feedback at different stages in the customer journey as part of the video experience. Surveying video viewers provides useful data on customer sentiment and satisfaction with not only the personalized video, but with the product and brand as well. These benchmark survey submission rates and best practices for surveying video viewers are designed to help you maximize survey efficacy.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Beacon is a small-sized wireless radio transmitter that operates using a battery and continuously emits a signal containing a unique ID of the Beacon. Mobile devices with Bluetooth enabled can recognize this signal even when the applications on them are not running. This remarkable feature of Beacon gives us a possibility to use it successfully in various business spheres.
Bluetooth Low Energy technology lets the transmitter to operate for over a year with one battery, as well as allows the mobile devices to save power while using Bluetooth.
7 Ways to Lose Money Monetizing Apps with AdsAppnext
In this webinar, we will show you some offbeat cases, as well as the typical mistakes that lead to limited revenue potential, and can sometimes jeopardize the app value. We will build the ad monetization checklist, deriving the success formula for enhanced revenues and UX.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Detect and correct smartphone performance issues across self-service and assisted-service channels, available via any web browser
Turn every customer and sales associate into a technical expert with automated, accurate device diagnostics
Avoid unnecessary repair costs and NFFs by solving 90% of customer complaints on the spot
Increase customer satisfaction by quickly solving smartphone issues
App testing doesn't work if you don't use the mobile devices and platforms your customers are using.
We analyzed 360,000 app users and 4,000 device configurations to get the answers you need to test with confidence.
In this presentation, you'll learn:
» The top mobile device platforms across major geographies
» How to decide what mobile devices to develop and test on
» How to catch preventable defects that emulators miss
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile media module part 5 - m commerce & monetization-revmfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Embracing mobile: How can we track customer interaction outside of the PC?Avanade Nederland
We all know that mobile marketing is important, but tracking and acting on the interactions and engagement with your mobile audience is still challenging. What can you do to take your mobile marketing to the next level? Read more about our partnership with Sitecore: https://www.avanade.com/nl-nl/about-avanade/partnerships/sitecore
Beacon is a small-sized wireless radio transmitter that operates using a battery and continuously emits a signal containing a unique ID of the Beacon. Mobile devices with Bluetooth enabled can recognize this signal even when the applications on them are not running. This remarkable feature of Beacon gives us a possibility to use it successfully in various business spheres.
Bluetooth Low Energy technology lets the transmitter to operate for over a year with one battery, as well as allows the mobile devices to save power while using Bluetooth.
7 Ways to Lose Money Monetizing Apps with AdsAppnext
In this webinar, we will show you some offbeat cases, as well as the typical mistakes that lead to limited revenue potential, and can sometimes jeopardize the app value. We will build the ad monetization checklist, deriving the success formula for enhanced revenues and UX.
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Detect and correct smartphone performance issues across self-service and assisted-service channels, available via any web browser
Turn every customer and sales associate into a technical expert with automated, accurate device diagnostics
Avoid unnecessary repair costs and NFFs by solving 90% of customer complaints on the spot
Increase customer satisfaction by quickly solving smartphone issues
App testing doesn't work if you don't use the mobile devices and platforms your customers are using.
We analyzed 360,000 app users and 4,000 device configurations to get the answers you need to test with confidence.
In this presentation, you'll learn:
» The top mobile device platforms across major geographies
» How to decide what mobile devices to develop and test on
» How to catch preventable defects that emulators miss
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
11 pre and post launch mobile app marketing pitfalls to avoid Expert Seo
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Mobile media module part 5 - m commerce & monetization-revmfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
How to integrate push notifications with Appboywavelabs
Presenting the integration of push notifications with Appboy, this Friday. Appboy is basically a third party service that enables customization and control of push notes at a minute level.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Embracing mobile: How can we track customer interaction outside of the PC?Avanade Nederland
We all know that mobile marketing is important, but tracking and acting on the interactions and engagement with your mobile audience is still challenging. What can you do to take your mobile marketing to the next level? Read more about our partnership with Sitecore: https://www.avanade.com/nl-nl/about-avanade/partnerships/sitecore
đề Tài phương thức thanh toán tín dụng chứng từ và thực tiễn áp dụng trong ho...Thanh Hoa
đề Tài phương thức thanh toán tín dụng chứng từ và thực tiễn áp dụng trong hoạt động thanh toán hàng hóa xuất nhập khẩu tại ngân hàng tmcp ngoại thương việt nam chi nhánh thanh xuân
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
Get to know Beacons Understanding and Online & Offline IntegrationJohn Andric
With the fast-paced technological advancements, one needs to keep up-to-date with the latest innovations and trending topics. Like Beacons, a majority of IT professionals lack the proper understanding of this concept. With this white paper, you will be able to know Beacons and even the differences between online as well as offline integration.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Géo-Beacon France
La solution Beacon pour vos commerces, stades ... Le marketing mobile, digital est en marche. Nous utilisons la solution Moca pour : Retail, stades, aéroports, musées ....
(Beacon France, Beacon Paris, Beacon achat)
Beacons vs. Geofences- Which is the Best Approach for Mobile Marketers to Take.Techugo
Beacons and Geofences are technologies used to deliver location-based services. Beacons use Bluetooth to transmit signals to nearby smartphones, while Geofences use GPS or cellular data to set virtual boundaries around a location. Both have their own use cases, depending on the type of service or application being provided.
Estimote and Fosbury are lucky to deal with a wide range of clients every day. These clients come with unique questions and challenges whose experiences can benefit anyone exploring beacons for their business. That's why we've partnered to address software and hardware FAQ's for beacons in this white paper.
Our three main topics include:
An iBeacon™ introduction
Technical iBeacon™ Hardware FAQ
Inspiring iBeacon™ Implementations FAQ
Free of charge, this collection of research and case studies is available to you as a PDF. Visit fosbury.co/resources to get started!
Crafting and Launching Successful Beacon Apps - 11 Keys to SuccessKurt McIntire
Speaker: Kurt McIntire, Co-Founder, Vektor Digital
@kurtmcintire, @vektordigital
Launching a product or business that utilizes beacon technology? In this presentation, Kurt McIntire, Founder of Vektor Digital, breaks down the 11 keys to success for crafting successful beacon applications. He draws from his team's experience building over a half-dozen beacon and BLE applications for innovative startups and cutting-edge businesses.
11 Keys to Success:
1. Set Stakeholder Expectations
2. Validate If Beacons Are Needed
3. Know Your Operating Systems
4. Understand BLE Background Modes
5. Convey Value During Onboarding
6. Handle Bluetooth Off States
7. Provide Privacy Settings
8. Ensure User Interface Matches Beacon Accuracy
9. Utilize Beacon Cloud Management
10. Deploy with Interference in Mind
11. Aggregate Analytics Centrally
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. INTRODUCTION
With many people now having access
to smartphones, mobile has become
one of the most powerful influencers
and every business is now looking to
leverage the advantage of mobile
technologies.
But are the consumers ready? Let’s
take a look.
Consumers have used a mobile shopping
app while inside a store.
54% use
retailers app
72% influenced by
contextual &
personalized
messages
77% willing to share
locaUon details in
return of valuable
updates
4. MOBILE
OPPORTUNITY
IN RETAIL
With more than 90% of retail sales sUll
taking place in physical retail stores and
65% of consumers using mobile
devices while they shop, retailers and
brands have a huge new opportunity to
engage and influence shoppers where
and when it maaers most. By
leveraging a user’s precise locaUon
within a store, retailers can deliver
highly relevant and compelling content
that engages and influences purchase
decisions. The future of retail shopping
is here.
5. But, where do we start? iBeacon / BLE Beacon technology is pegged to be the
next fronUer in proximity markeUng.
6. iBeacon / BLE
Beacon -‐ How
does it work?
BluSpots Beacons are Bluetooth Smart
compliant devices that broadcast
Bluetooth 4.0 signals. Bluetooth Smart
consumes 99% less baaery compared to
other Bluetooth versions.
When an app installed on a user’s
smartphone comes in proximity of
BluSpots Beacons, you can trigger
specific interacUons to improve user
experience.
2. App pulls the corresponding
Content from BluSpots
Cloud Plaeorm
3. Manage beacons and
content dynamically
Using BluSpots
Cloud Plaeorm
1. Mobile app detects
BluSpots beacons
7. BLUSPOTS
FRAMEWORK
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
A framework or process helps you
take well-‐orchestrated acUons.
BluSpots has defined the following
process as the most ideal when
evaluaUng iBeacon / BLE beacon
based soluUons for your business:
8. SET GOALS
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
At this stage, we must understand
the following:
1. What business goals &
objecUves do you intend to
achieve by deploying BluSpots?
2. What metrics do we need to
track?
3. How do we define success of
the program?
9. STORE
ASSESSMENT
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Assess the physical space where the
beacons need to be deployed. Ajer a
detailed assessment we will know:
1. Number of beacons to be deployed.
2. LocaUons within the premise where
the beacons need to be deployed.
3. Required transmission range of
beacons.
4. If you need indoor locaUon mapping
soluUon, then idenUfy points where
the beacons will be fixed. For best
results, have mapping beacons fixed
& assigned to specific place.
10. BEACON
SELECTION
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Base your beacon selecUon on following
parameters:
1. Transmission range supported
2. Baaery life / power source apt for your
business needs
3. OperaUng condiUons [indoor / outdoor,
temperature, humidity etc]
4. Plaeorm support [iOS, Android or both]
5. Maintenance support
a. Hardware warranty / replacement terms.
b. Sojware training & support
11. BEACON
PLATFORM
EVALUATION
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
Most plaeorms would compare similarly when it
comes to adding / removing / grouping beacons to
the system is concerned. It is the Content
Management, ReporUng & AnalyUcs capabiliUes that
should drive your selecUon criteria.
1. Does the CMS support pushing staUc content
only like images or URLs?
2. Can the CMS support DIY (Do-‐It-‐Yourself)
content creaUon using simple drag / drop
interface?
3. Can the content created using CMS trigger
naUve device funcUonaliUes?
4. What KPIs does the system report by default?
5. Does the system support customized reports
on parameters chosen by your business team?
12. DEPLOYMENT
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
In this step, we must accomplish the
following tasks:
1. End-‐user app development or SDK
integraUon to enable interacUon with
beacons.
2. Deployment of selected beacon
hardware devices across the pilot store
as per the output of store assessment.
3. App markeUng to get your target
customers to download the app and
visit your store or hotel.
13. MONITOR &
OPTIMIZE
Set Goals
Store
Assessment
Beacon
SelecUon
Beacon
Management
Plaeorm
EvaluaUon
Deployment
Monitor &
OpUmize
1. Take advantage of reporUng & analyUcs
module to understand your consumers
beaer and monitor if your business is on the
right track to achieve the set goals.
2. If it is a pilot deployment, make sure you
get enough customer feedback to
understand how you can improve / opUmize
the experience futher.
3. Act on insights and feedback.