Thinaire pitch deck for Subway; omnichannel engagement, cross channel and mobile rewards, digital video, automotive telematics, remote ordering and affinity ambassador socialization.
Employing mobile application deep linking for cross channel and mobile transmedia storytelling between (IOT) proximity media inbound (pull) and retail environment outbound (push) accessing cloud APIs for purchase automation.
Long before NFC was widely available on mobile, years before beacons, we were out pitching the entrenched media vanguard on the emergence of mobile IOT engagement and commerce.
Before adidas tagged Boost with RFID, we pitched the concept of wearable /mobile engagement and activation, auto recognition and application launch to adidas innovation in 2011.
Before there was familiarity with IOT, radio frequency smart media, cross channel and mobile; we had to explain everything about NFC, touch-points, hyper local, location based services, addressability, attribution, m-commerce and analytics. Today, these are industry standards that consumers expect.
Thinaire omnichannel connected car pitch deck. Remote retail ordering through radio telematics connecting with hyper local location aware media for retail, QSR and services.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Employing mobile application deep linking for cross channel and mobile transmedia storytelling between (IOT) proximity media inbound (pull) and retail environment outbound (push) accessing cloud APIs for purchase automation.
Long before NFC was widely available on mobile, years before beacons, we were out pitching the entrenched media vanguard on the emergence of mobile IOT engagement and commerce.
Before adidas tagged Boost with RFID, we pitched the concept of wearable /mobile engagement and activation, auto recognition and application launch to adidas innovation in 2011.
Before there was familiarity with IOT, radio frequency smart media, cross channel and mobile; we had to explain everything about NFC, touch-points, hyper local, location based services, addressability, attribution, m-commerce and analytics. Today, these are industry standards that consumers expect.
Thinaire omnichannel connected car pitch deck. Remote retail ordering through radio telematics connecting with hyper local location aware media for retail, QSR and services.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel SolutionsStefan Wolpers
iBeacons – Fad Or Trend?
23 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
The slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the nascent technology.
iBeacons – Fad Or Trend? The Use-Cases For Retail And Omni-Channel Solutions ...Stefan Wolpers
iBeacons – Fad Or Trend? [RELOADED]
49 slides on the use-cases of Apple's BLE – Bluetooth Low Energy – beacon technology that allows for the first time to precisely locate a person within pre-defined proximity of a sensor and to communicate with that person contextually.
But where's the beef? NFC, QR-codes and WLAN tracking were promising that before and never caught on.
This improved slide-deck provides an answer to that question by addressing the most important use-cases as well as dealing with privacy and technologies issues of the (still) nascent technology.
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
Mobile payments powered by Beacons - Onyx BeaconOnyx Beacon
Mobile payments and Wallet Applications are excellent use cases for iBeacon-based technology.
Improve your financial services and provide safe, secure and simple payment methods for customers. Integrate iBeacon technology and take advantage of proximity, micro-location and context.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.
How to deliver outstanding services & comfortable experiences for passengers by using micro-location, presence detection and contextual communication based on iBeacon technology.
Bfonics is a digital content delivery platform that utilizes real time messaging as a tool to empower businesses to create powerful advertisements and marketing campaigns.
Our platform uses Beacon technology, web and mobile application to seamlessly integrate the digital and physical world.
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Here are my predictions about the beacon effect:
• Beacons transform the real world into a digital channel
• It’s relatively safe since there are multiple steps required for end-users to activate beacon communications
• Consumers expect feature-rich digital experiences in the physical world
• A decrease in semiconductor costs, new mandates in marketing, and consumer adoption will fuel the adoption of beacons usage
• By 2016, beacons will be free to retailers, museums, arenas
• The profit center for beacon companies will be software, analytics, insights and consulting services
• Consumers are “warming” to the idea of trading data for enhanced experiences
• Beacons are low cost and low maintenance, as a result there will be more than 4M devices in use by end of 2018
• Beacon-delivered advertising will generate significant activity in the next 18 months
• Beacon-generated ad space will be widely available via RTB and generate $500M-plus by 2018
• Mobile phone plans will be subsidized by advertising and supported by beacon data
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
ProxiWave Complete Beacon Enabled solutionsBogdan Sava
Delivering the best proximity solution (#beacons, #iBeacon, #Eddystone, #wifi, #gps), helping clients stay ahead of competition. Our development teams are located in our offices in France, Romania and Japan, with 4 fields of expertise (iOS, Android, Windows Phone and Web mobile), deeply accustomed with “event” type module applications or apps designed to evolve in time, with Back Office development, as well as other sophisticated modules (e.g. augmented reality, iCouponing, geolocated CRM), already running in our customers’ environments.
If you are interested in finding out how you can deliver your compelling messages to your specifically targeted customer segments, providing them the expected content according to their individual preferences, please, drop us a line here: contact@cronos-technologies.com
Mobile payments powered by Beacons - Onyx BeaconOnyx Beacon
Mobile payments and Wallet Applications are excellent use cases for iBeacon-based technology.
Improve your financial services and provide safe, secure and simple payment methods for customers. Integrate iBeacon technology and take advantage of proximity, micro-location and context.
Onyx Beacon: technology and commercial presentation 2015Onyx Beacon
Complete presentation of our solution, including our iBeacons, CMS, SDK and mobile applications. Introducing the most common use cases of our solution: retail proximity marketing, events marketing, asset tracking, smart public transport and hospitality.
Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
MaxAxion is a specialist, performance focused digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising. For more info check out our website at:
http://maxaxion.co.za
For sales contact Shauna Carter on:
Shauna@maxaxion.co.za
http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.
Meet Magento 2015 Utrecht - Digital in store - SmileSmile I.T is open
Smile's conference at the Meet Magento 2015 on Wednesday 27th and Thurday 28th in Utrecht (Netherlands)
Our E-business expert, Florent Sabourin, has animated a session about the subject "E-Sellers, boost your sales with in-store digital retail experiences!"
The Meet Magento conference is the perfect place for merchants, system integrators, developers and service providers that want to get independent information about Magento and ecommerce.
MaxAxion is a specialist, performance focused, digital media sales house connecting brands and agencies to their desired audiences using a combination of Low-tech (Wi-fi, SMS, Please Call Me), Programmatic & Premium digital advertising.
Film Entertainment Media storytelling for proximity cross channel and mobile engagement using deep links for movie apps and O-auth for social sharing with MVPD (FiOS shown) re-engagement.
Map displays cross channel proximity engagement touch points for mobile engagement between entertainment media release windows to heighten interest and increase sales.
McDonald's user story experience pitch deck. Omnichannel opt-in, notification, connected car LBS, remote ordering and speed the line mobile transaction.
Dynamically generated shopping list from recipe app engagement with mobile offer discount for direct-to-card redemption upon product scanning at checkout. Presented at Kraft Power of Ten Technology Summit.
2. CONTEXT
STORE CHANNELSVENUE DOOH OOHPRODUCT PBM
SDK
ID MGMNT
API PRODUCTSPaaS
VALUEXCH INSIGHTS
CPG FOOD BEV ENT
RETAIL
APPAREL BEAUTY
TRAVEL CONS ELEC
PHARMA
OFFERS COMMERCE
ADVERTISERS TELCO INSQSR
VENDING AUTO
ACTIVATION
IN-HOME
3. I use thinaire because I want to…
• know my customer
• know how my advertising content is performing
• measure cross channel performance in a single dashboard
• enable customer access to mobile engagement wherever I advertise
• reward consumers for positive brand actions and earned media
• identify touchpoints between brand awareness and purchase
• increase brand application penetration and engagement
• narrowly segment markets based on behavior and preferences
• deliver variable UX /digital content based on context awareness
• vary the story experience based on device, place, media and modality
• automate experiences based on rules, seasonally, geographically, inventory
• deliver purchase incentive offers directly through media channels
• distribute mobile coupons with seamless mobile redemption
• automate second screen engagement through TV, MVPD & DOOH channels
• recruit brand ambassadors for social marketing
• reward brand ambassadors based on reach and performance
• enable opt-in authorization through mobile applications
• help my customer locate my product
• sell products and services directly through ad media
• make it easy for customers to discover, recommend and purchase
5. Smart Media Smart Media Results
Smart Ready
Mobile Devices
Smart Media Attributable Mobile Actions
6. • product discovery
• purchase incentives
• opt-in authorization
• NFC to beacon activation
• hybrid, web and native
apps
• application adoption
• cross channel attribution
• clearance authentication
• consumer /vendor IDs
Purchase incentive offers distributed through
proximity mobile integrated with back office
systems for seamless redemption
7. Brand affinity rewards loyal
customers who evangelize brand
products and services through
messaging apps, social channels
and digital exchanges.
• opt-in authorization
• content creation
• social evangelism
• earned media
• customer attribution
• social purpose
• mobile wallet
9. o 27:08 hours of TV viewing per week
on average
o 271 minutes per day: TV*
o 316 minutes per day: Digital
o Two-thirds of TV viewers talk text
or surf
Advertising Age MFP 2014
Second screen engagement behavior
exhibited by time spent using media
10. Add Subway to MyFiOS
Add Subway to the My FiOS app
and Get Instant Rewards
YES
5 Points
11.
12. Innovative Digital Shopping Experiences
for Consumers
% of Respondents Shopping Presentation
89% Integrating mobile technologies in-store
36% Creating virtual stores/experimental stores
36% Digital storefronts
21% Augmented Reality
18% Social Technologies
18% Personalization/customization
4% Remote customer service & product expertise
Source: eTail/WBR Digital, November 2014
Thinaire provides technology products for addressable media advertising, marketing and promotions connecting cross channel media environments with mobile applications for commerce automation. Products include platform as a service with a configurable rules based system allowing variable, conditional message distribution referencing identified ad content with data variables such as media channel, region, geo-location, micro-location, day-parting and other variables. A software development kit for mobile applications incorporating exchange server functionality within first, second and third party apps. An insights dashboard for tracking and data visualization of touchpoint connections from discovery through transaction. Value exchange automation for direct-to-card redemption of promotional discounts, frequency and loyalty offers. Scalable Exchange server ID management of cross channel media network placements, associated advertising and infotainment content with available API customization and system integration.
Thinaire core products provide a consumer mobile connection to your media advertising for addressable multi-channel advertising providing visibility, value exchange, analytics data, contextual messaging control, just-in-time offers, mobile activation incentives and commerce such as remote ordering and ad media attributable at m-commerce, mPOS and POS.
Omnichannel media can be mobile activated and addressable for deeper engagement, a complete picture of insights, customer behavior and media performance visibility.
Thinaire works with leading national advertisers and is recognized across industries for pioneering collaborative innovation and formative patented technologies in cross channel and mobile commerce development.
Commerce automation can be effectively applied to speed the line, increase social earned media, optimize ad media spending or deliver just-in-time offers. How you use thinaire may depend on your business objectives and specific milestones. In this presentation we’ll cover some of thinaire’s products and relevant applications for the retail quick service restaurant industry category and emerging technologies that offer first mover advantages.
As of 2014 there was already more than $12 billion in retail sales on mobile attributable to omnichannel. By 2019 addressable cross channel media and mobile commerce automation will approach $1 trillion according to Goldman Sachs Internet Retailer 2014 estimates.
Addressable cross channel media (such as out-of-home, digital out-of-home and placed based media) delivers micro-targeted experiences such as, location way-finding that can be attribution verified in-store.
Mobile access to advertised promotional offers with direct-to-card loyalty and gift card accounts means greater mobile application use with no coupons or optical scanning at checkout. Incentive offers accessed by mobile proximity are redeemed through the retailer’s application using thinaire’s SDK and cloud connected connected APIs.
Connected devices offer more ways for brands to connect with consumers, reward customers and provide rich engagement experiences such as; social evangelism for earned media, brand ambassador rewards with customer attribution, cause affinity for social good and a persistent presence in the customer’s digital wallet.
Activate mobile audiences with addressable video media content through multichannel video programming distribution (MVPD) channels.
Video applications for over-the-top (OTT) service put just-in-time purchase incentives in front of opt-in customers.
Second screen engagement behavior is commonplace but TV advertisers can’t attribute TV/video viewing to mobile engagement and actions. With m-Cast, advertisers deliver deep engagement experiences, purchase incentives and re-engagement that can be attributed to MVPD media.
Use m-Cast to connect popular TV apps with a pre-paid gift card.
Re-engage your opt-in customer in proximity of your retail location.
Infotainment systems with geospatial relevance to place based media, out-of-home and retail locations.
Remote ordering will be prompted by geo-location, performed by touch or voice commands and paid with digital currency such as m-commerce and pre-paid gift accounts.
Digital infotainment is a $41 billion industry with connected car shipments growing nearly 500% in four years.
The younger the audience, the more accepting they are about exchanging data for brand value and customer convenience including specific one-to-one data for automating individual customer targeting.
Cross channel, cross device and mobile data provides robust data feeds for analytics offering a clear picture of ad media efficacy, consumer behavioral insight and attributable purchase outcomes.
Cross channel video and mobile leverages digital video multichannel such as digital media players (DMP), digital place-based video (DPBV), over-the-top (OTT) services, internet protocol television (IPTV) and set-top-box (STB) distribution where available. Thinaire uses the Ad-ID standard digital meta data slate to identify advertiser video assets to mobile devices and applications equipped with the thinaire SDK. Various applications store Ad-IDs as customer opt-in preferences and issue alert notifications when a customer is within signal range of store or merchandise locations.
Commerce automation generates data feeds from broader multichannel media environments, publishers, advertisements and products using industry standard identifiers for processing contextual variables against data accessed through cloud connected (API) systems such as; historical behavioral CRM data, social graph data, insights and analytics and digital ad network content. The greater the system automation of consumer query and response, the more individually targeted, relevant and optimized the consumer /brand experience from awareness to transaction.