The document discusses how guest behavior and expectations in the hospitality industry have evolved with the rise of mobile technology, emphasizing the importance of digital resources for travel planning and mobile bookings. It highlights the benefits of implementing mobile applications for hotels to improve guest experiences, operational efficiency, and gather valuable analytics. Features such as real-time tracking, personalized services, and enhanced marketing strategies are proposed to redefine and elevate the overall guest experience.

1. for Hospitality

2. Guest has changed.
Guest needs have changed.
Guest behaviour has changed.

3. The travel cycle of today
52% of Facebook users said their friends’ photos inspired their holiday choice
48% of people use a mobile device for aspirational travel research
Travel planning is dominated by digital resources unlike the past.
Guests are going on holiday and a quarter plan their accommodation using mobile apps on their smartphones
Steady growth for mobile bookings in the short-term, mobile bookings increased by 23% between 2013 and 2014
Mobile usage in Hospitality grew in an average of 76% between 2013 and 2014
Travel experience has changed; need and availability of 24/7 connectivity, and desire for authentic experiences
Bespoke travel experiences, is all about the depth of the experience and innovation in vision-based augmented reality on mobile apps
Many Guests share their experiences via social media while they are on holiday
Platform convergence with location-based services, will make it common practice for tourists to share status updates using their mobile.
Dream
Plan
Book
Experience
Share
mobile
mobile
mobile
mobile
mobile
Mobile: The key of traveller evolution

4. Redefining the Guest mobile user experience
for Hotels

5. A single Guest Touchpoint - Global Mobile Application
2 Improved Operational Efficiency of the Hotel
3
Learn more from Guest habits - Analytics and ROI
Hotels & Resorts can benefit from the change:
As mobile technology advances and Guests do more with their smart devices - Online, Offline and within the Hotel
through a Global Mobile Application improves the Guest experience and Service.
Almost every one of the staff is carrying a smartphone or tablet at all times;The easiest way to train, and improve efficiency
is through the smartphones of the staff. It in turn improves Efficiency, Guest satisfaction as well as Safety for all.
Offline and Online analytics can be radically improved using new touch-points to get brand new metrics to analyze
the Guest habits. Apps offer an unprecedented ability to gather data and insights based on in-app user behavior
1

6. Digital Information finally the context
with bluepath®
that works both indoors and outdoors

7. Redefining Guest experience before Check-in

8. Modern and pixel-perfect user interface
Social login integration
Unique Guest experience

9. Discover your dream

10. Discover your dream
Booking engine integration

11. Discover your dream
Booking engine integration
Rich media content
Social network integrated

12. Redefining experience after Check-in

13. Automatic property recognition

14. Locate yourself within the hotel
Get directions to attractions
Discover attractions close to you
Automatic property recognition

15. Locate yourself within the hotel
Get directions to attractions
Discover attractions close to you
Share your location
Automatic property recognition

16. Book restaurant and services

17. Book restaurant and services
Location based orders
Track your orders in real time

18. Book restaurant and services
Location based orders
Track your orders in real time
Discover tailored promotions

19. Profile
Data
Social Network
informations
User Position
within the venue
+ +
Proximity notifications based on your profile
The right message,
at the right place,
at the right time

20. The smartest way to cross-sell your
product and services

21. Enhancing Hospitality - The Digital touch

22. Be notified when your guest
walk near the Hotel Airport Desk
bluepath is able to track silently
when the guest passes near the hotel desk at the airport.
Hotel will be notified instantly of the guest arrival.
GUEST LANDED GUEST PASSES NEAR
HOTEL DESK
HOTEL IS NOTIFIED

23. Integrated with
realtime tracking
Available
on mobile
Instant messenger
integrated with Guest location
and realtime tracking

24. Guest awareness
Personalized Greetings

25. Track staff, security and VIP
guests for better security
and service from mobile and
web

26. Learn more from your Guests habits
Optimise path flows
Targeted marketing

27. Learn more from your guests habits
to optimise path flows
and targeted marketing
Combine analytics
with hotel information
and unleash the power of Big Data

28. Thank you and
welcome to the world of
bluepath AG
Schlossstrasse 19
82031 Gruenwald
Germany
www.bluepath.me
+49 89 21543088
info@bluepath.me