LocalSocial gave a webinar talk for the Bluetooth Developer SIG covering proximity, Beacons, iBeacons, Applications, Issues and Resources.

1. Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platform?
Issues / Faves
Some issues, then some favourite use cases
Resources
Developer, Company and Conference resources
Who are we?
LocalSocial Background 1
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3. we’re about proximity

4. Proximity middleware track record at scale (300M phones)
Deep proximity expertise
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Impronto
‣ Java/Bluetooth
Middleware based
on JSR82 standard
‣ Simplify J/B Apps
(midlets)
‣ Sold to handset
manufacturers
‣ LG, Samsung,
Motorola,
SonyEricsson
‣ 300M+ shipped
LocalSocial
‣ Proximity Platform
‣ Simplify creation of
proximity-enabled
apps and services
‣ WiFI, Bluetooth,
NFC, Low Energy
Bluetooth, iBeacon
‣ SDK, API, Cloud
‣ Build out for retail
and other verticals
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Apps

5. 5
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platform?
Issues / Faves
Some issues, then some favourite use cases
Resources
Developer, Company and Conference resources
Who are we?
LocalSocial Background 1
2
3
4
5

6. The Near and the Now
Proximity

7. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
Technology
Proximity

8. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
SignalsTechnology
User in-store
User shares
Proximity
User dwells

9. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
Collect
Share
Reward
RAOK*
Signals TriggersTechnology
User dwells
RAOK = Random Act of Kindness
User in-store
User shares
Proximity
Connect

10. The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
Collect
Share
Reward
RAOK*
Signals TriggersTechnology
Analytics
Insight
Top Customers
User dwells
Best offers
Most shares
Busy hours
Footfall
RAOK = Random Act of Kindness
User in-store
User shares
Proximity
Connect

11. 11
Bluetooth Smart / Beacons /
iBeacon

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!
Example: Real Estate
!
LocalSocial / SavillsOnShow
https://www.youtube.com/watch?v=nEMapq1MbV0

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1BN!
Beacons deployed
worldwide by 2018.
Currently, < 1M, excluding
Apple iOS devices.
We are here

18. 18
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platform?
Issues / Faves
Some issues, then some favourite use cases
Resources
Developer, Company and Conference resources
Who are we?
LocalSocial Background 1
2
3
4
5

19. 19
LocalSocial
In-store engagement platform for Retailers,
Merchants and Venue owners

20. Soup to Nuts: Apps, Libraries, API, Cloud CMS, Beacons
Product Overview
‣ Cloud CMS
• Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In-
Store Offers, manage beacons, track analytics
‣ Dev Platform
• Mobile Libraries (iOS and Android), APIs, Documentation, Template
Apps - everything you need to roll your own solution
‣ Apps
• iOS and Android Apps - available to be white labelled (download from
Play or iTunes to try them out)
‣ Beacons
• We provide our own retail-class, production ready beacons
• Also support 8+ 3rd party Beacon Manufacturers

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Cloud based Dashboard and CMS

22. Apps
iOS and Android, white label ready

23. +
Use LocalSocial
Library in your app
Configure Locations,
Offers, Loyalty and
more online
Install Beacons
Deploy, promote, measure
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Push / Pull
Development Platform

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Analytics

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Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platform?
Issues / Faves
Some issues, then some favourite use cases
Resources
Developer, Company and Conference resources
Who are we?
LocalSocial Background 1
2
3
4
5

26. 26

27. In no order…
Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean you should!
Backlash Privacy, Nordstrom, NSA, “black” phones…
Scaling Power, management, control, refresh, firmware,…
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!
Typical deployment

29. 29
(there is no)
Typical deployment

30. 30
(there is no)
Typical deployment
(yet)

31. Propose a phased rollout : phase 1
Overview
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Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styles of
engagement, metrics
‣ Setup merchant
Account, acquire
content, test in app
‣ Plan beacon
locations, visibility,
ShopZones
‣ Development for
missing features;
internal test
‣ Review & green light
‣ Invite users
‣ Merchandising &
visible calls to action
‣ Run / monitor activity
‣ Change offers and
rewards
‣ Acquire feedback
‣ Check progress,
review goals for
following site rollouts
‣ Deploy beacons to
stores and test
‣ Merchandising and
visible calls to action
‣ Invite users
‣ User feedback and
surveys
‣ Analytics review, offer
performance, points
behaviour
‣ Review overall
performance
‣ Positives and
negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week

32. Propose a phased rollout : phase 1
Overview
32
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styles of
engagement, metrics
‣ Setup merchant
Account, acquire
content, test in app
‣ Plan beacon
locations, visibility,
ShopZones
‣ Development for
missing features;
internal test
‣ Review & green light
‣ Invite users
‣ Merchandising &
visible calls to action
‣ Run / monitor activity
‣ Change offers and
rewards
‣ Acquire feedback
‣ Check progress,
review goals for
following site rollouts
‣ Deploy beacons to
stores and test
‣ Merchandising and
visible calls to action
‣ Invite users
‣ User feedback and
surveys
‣ Analytics review, offer
performance, points
behaviour
‣ Review overall
performance
‣ Positives and
negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week

33. Propose a phased rollout : phase 1
Overview
33
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styles of
engagement, metrics
‣ Setup merchant
Account, acquire
content, test in app
‣ Plan beacon
locations, visibility,
ShopZones
‣ Development for
missing features;
internal test
‣ Review & green light
‣ Invite users
‣ Merchandising &
visible calls to action
‣ Run / monitor activity
‣ Change offers and
rewards
‣ Acquire feedback
‣ Check progress,
review goals for
following site rollouts
‣ Deploy beacons to
stores and test
‣ Merchandising and
visible calls to action
‣ Invite users
‣ User feedback and
surveys
‣ Analytics review, offer
performance, points
behaviour
‣ Review overall
performance
‣ Positives and
negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week

34. Propose a phased rollout : phase 1
Overview
34
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial,
user base, styles of
engagement, metrics
‣ Setup merchant
Account, acquire
content, test in app
‣ Plan beacon
locations, visibility,
ShopZones
‣ Development for
missing features;
internal test
‣ Review & green light
‣ Invite users
‣ Merchandising &
visible calls to action
‣ Run / monitor activity
‣ Change offers and
rewards
‣ Acquire feedback
‣ Check progress,
review goals for
following site rollouts
‣ Deploy beacons to
stores and test
‣ Merchandising and
visible calls to action
‣ Invite users
‣ User feedback and
surveys
‣ Analytics review, offer
performance, points
behaviour
‣ Review overall
performance
‣ Positives and
negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week

35. 35
!
Uses: a few Faves

36. In no order…
Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Harder than we all think
Digital Product
Information
Jewellery, Houses, Cars, …
Directions MLB, Department Stores, Airports,…
Presence Driver in-cab, child arrives @home, @school, infrastructure
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37. 37
Proximity, Beacons and iBeacon
The Near and The Now
Proximity Platforms
Why use a platform? What’s in a proximity platform?
Issues / Faves
Some issues, then some favourite use cases
Resources
Developer, Company and Conference resources
Who are we?
LocalSocial Background 1
2
3
4
5

38. 38
!
Some Resources

39. More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer
Advocate, Google Ventures,
Investor
Covers nearly everything that
moves involving HyperLocal
Ads, Publishing, indoor
advertising, etc.
Great Blog - also active twitter
@dusanwriter
“Be the Beacon” :-)

40. More information
StreetFight PLACE
@Launch
Beacon
From the Street Fight Magazine
Team
(June, SF)
Indoor marketing, advertising,
positioning conference
(July NY)
From @Jason and the
@Launch Team
(June, NY)

41. More information
MobisFera TI Radius
http://www.mobisfera.com/
summary-real-cases-close-
real-using-ibeacons/
App, Source, iBeacon-able,
inexpensive, great support
SDK, active on GitHub

42. Obviously not exhaustive…
Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best
practise? Code of conduct.
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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43. Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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