Beacons for next-level Banking: 12 functionalities for a Tailored Customer Experience

Beacons for next-level Banking
12 functionalities for a Tailored Customer Experience

www.onyxbeacon.comBeacons for next-level Banking: 12 functionalities for a Tailored Customer Experience
Bluetooth Beacons installed at financial service branches allow banks
 to integrate physical and mobile channels,
 to create a new type of interaction and effective communication,
 to deliver a positive, pragmatic and personal customer experience.

Our integrated mobile solution already includes all the components
needed to make this experience immediately effective:
 Bluetooth Beacon hardware,
 mobile middleware for iOS and Android,
 a very powerful and capable cloud CMS platform.
The Onyx Beacon CMS is able to create content and interactions, to gather
analytics, measure results and efficiently manage the hardware network.

The solution is ready for complete integration with the bank own CRM
and other platforms via APIs, so the customer activities,
interests and needs performed both online and in the physical bank office
could be efficiently identified, managed and resolved.
For privacy and data security reasons, our solution is
ready to be deployed as a Virtual Appliance on clients’ premises.

So, what are the Beacons-based functionalities that can help you deliver a
profitable tailored experience for your bank customers?
 Presence Detection
 Customer ID Recognition
 Welcome Interaction
 Desk and Clerk Allocation
 Notifying Account Managers
 Tailored Financial Offers
 Up-Selling and Education
 Cross-selling and New Income
 Branch Analytics
 Satisfaction Surveys
 Mobile Payments
 Contextual Advertising

1. PRESENCE DETECTION
Bluetooth Beacons will detect the presence of your customers
close to the bank, before they enter your branch.
Clients will be notified that one the branches of their favorite bank is in the
proximity and, when available in the system, they will get reminders about
the scheduled payments or other transactions they usually operate.

2. CUSTOMER ID RECOGNITION
By integrating our APIs with the bank own CRM, the solution owner will
match the online and offline identity of the client and will know precisely his
identity, his relationship history and profile, interests and customer behavior.
The branch personnel will know precisely the personal profile data
of the customer, when they will interact.

3. WELCOME INTERACTION
When customers enter the branch, they get a Welcome message and,
optionally, a short presentation of the available services at the location.
They could choose the services they are interested in from a digital menu.

4. DESK AND CLERK ALLOCATION
Based on his choices and personal profile, each visitor will be allocated to a
specific desk and bank officer. The customer will receive a message about
the availability of his account manager or of the requested specialist, the
desk where he should arrive and the estimated time to wait to be served.

5. NOTIFYING ACCOUNT MANAGERS
When a customer enters the bank and choses desired services from the
menu, his personal account manager will be notified about his presence and
could introduce in the system the time needed to be available.
Appointments can be fixed days before the visit and the customer and the
account manager will receive just a reminder to be there in time.

6. TAILORED FINANCIAL OFFERS
Based on the transactions history and other personal data and previous
activities and options, visitors waiting at the premises will be profiled and
will receive personalized products and service offers, coupons, discounts and
other rewards, but contract drafts or other documents to be signed as well.
They also can get simulations and estimates for potential transactions,
deposits or credits. The bank could use various tactics, like dynamic pricing,
account optimisations and other commercial techniques.

7. UP-SELLING AND EDUCATION
Customers can use waiting time to pay their monthly invoices, by using the
branch services. Based on their payments records, the bank will know what
type of services do they pay for every month and will inform visitors
on how they can manage better their usual operations.
Re-financing some credits could be a good business opportunity as well.
Multimedia educational content can be delivered to the mobile devices of
the waiting customers, based on their profile, offering the opportunity to
immediately activate new services, options, settings and preferences.

8. CROSS-SELLING, NEW INCOME
By placing beacons on various commercial locations, the bank can encourage
customers to use their financial services to get advantages like discounts,
coupons or bonuses. For example, customers could be informed exactly in
the moment of payment that, if they use a specific credit card, they could
benefit from special offers or commercial opportunities. At the same time,
retailers, hotels, venues or other commercial operators will optimize their
financial flows, by reducing the number and duration of bank transfers.

9. BRANCH ANALYTICS
By using a Bluetooth Beacons network, banks will gather very important
quantity of high-quality data related to their customers’ behavior and to
better understand and anticipate needs, flows, rush hours, profiles and
resources involved to better satisfy all customers. Duration of each visit,
number of monthly visits, the busiest days and time intervals, types of
transactions, time to deliver a specific service, waiting time, all these
coordinates can be precisely measured and actively improved and optimized.

10. SATISFACTION SURVEYS
All customers will be invited to evaluate their experience, at the end of the
visit, by using a short and interactive satisfaction survey. Beacons at the exit
will confirm that the visit ended and the cloud platform will launch the
survey module. The information about the quality and efficiency of the bank
services will be as accurate and objective as possible, being collected
immediately after the direct interaction at the branch.

11. MOBILE PAYMENTS
By placing beacons on your teller desks or at your own ATMs, mobile
payments can be done by using only the own devices of your customers.
Our technology can replace the need to use a card to access the ATM,
by using the proximity capabilities and the secured data transfers
via mobile and cloud platform.

12. CONTEXTUAL ADVERTISING
Create value from the location information, by allowing business partners to
use your Beacons network to broadcast commercial messages for their
mobile app users or by distributing targeted advertising via your mobile app.
Tactics like Retargeting and Push Notifications (geofencing, time-based or
visit-triggered) are also available, by using our CMS platform.

Let’s make smart money together
 Continuously developing our network: offices in Romania, Germany and
China, 20 resellers and white label operators worldwide
 ABI Research estimates an increase of 6000% for Beacons till 2020
 Join us in this fantastic technological journey: sales@onyxbeacon.com

Beacons for next-level Banking: 12 functionalities for a Tailored Customer Experience

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Beacons for next-level Banking: 12 functionalities for a Tailored Customer Experience