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Uploaded byRhea Drysdale
On-Site SEO Web 2.0 Expo 2010
The document provides an extensive overview of on-site SEO strategies discussed at the Web 2.0 Expo NYC 2010, emphasizing the importance of proper URL structures, content hierarchy, and optimization techniques for websites. It covers essential aspects such as creating XML sitemaps, controlling what search engines crawl and index using robots.txt, and enhancing user experience through efficient internal linking and page load optimization. Additionally, it includes resources and tips for improving various components of websites, including meta tags, images, and e-commerce content.
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On-Site SEO Web 2.0 Expo 2010
- 1. ON-SITE SEO Web2.0 Expo NYC 2010 Rhea Drysdale COO, Outspoken Media
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- 3. Submit XML sitemapsCreate and test robots.txt Remove URLs Control sitelinks Configure site settings See internal links and count Malware warnings Crawl errors and stats HTML suggestions (titles & descriptions) What can you do with GWC?
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- 5. URLs Bad URL:http://www.superneatosite.com/cat34567/?crapCMS!=9999/45/non-sense=45&more_nonense=98/index.html Good URL: http://www.mysite.com/category/sub-category/page/
- 6. General Rules toFollow Do: Customize your CMS’s default URL structure Stick to lower case letters Use dashes (-) NOT underscores (_) Use keywords but NOT in every directory Use a trailing slash /
- 7. Canonical URLs www.mysite.commysite.com www2.mysite.com https://www.mysite.com
- 8. Page Rank and P L A Y - D O H !
- 9. Redirects 301 –permanently moved vs 302 – temporarily moved
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- 11. Myth of theRoot Directory /index.html /category.html /subcategory.html /product.html /blog.html /blog-post.html
- 12. Content Heirarchy HomeCategories Sub Categories Individual Page Corporate Section About Us Press Area Blog
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- 14. Text Viewers HTMLstructure Crawlable content Crawlable links Content’s position
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- 16. HTML Structure <title></title>Page title (70) <head></head> Meta description (156) Other meta tags <body></body> H tags Content
- 17. Content Positioning Loadoptimized content ABOVE boilerplate content and large chunks of code likeon-site search, social buttons, JavaScript and clunky navigational structure.
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- 19. Product Info andData Feed Optimization
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- 23. Robots.txt YOU shouldcontrol what the search engines crawl and index! http://www.robotstxt.org/faq.html
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- 27. Tracking Parameters &Session IDs
- 28. Duplicate Content Ecommerce– Product filters and faceted navigation WordPress is NOTORIOUS! Categories Tags Author pages Archives
- 29. Extraneous file typesPDFs XML Flash iFrames (unless you rely on them to deliver content!)
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- 31. XML Sitemaps WebsiteNews Video Get the sitemaps protocol: http://www.sitemaps.org/
- 32. Need multiple sites?No sweat!
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- 35. Images Do: Optimizefile names Create and optimize alt and title text Add captions when applicable Keep it short and descriptive
- 36. Videos Do: Optimizevideo title Optimize ID3 tag Optimize tags/descriptions if on 3 rd party Create a transcript Upload a captions Syndicate through http://tubemogul.com/
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- 38. Breadcrumbs Right: Home > Category Home > Category > Sub-Category Home > Category > Sub-Cat > Product Wrong: Sub Category < Product Keyword-stuffed sub Category < Keyword-stuffed product Usability Tip: Read Don’t Make Me Think
- 39. Blog Optimization Categoriesin title area of post Cross-link keywords in posts, but don’t blog just for the sake of back links! List posts on author pages List posts on category pages Use plugins to improve cross linking…
- 40. WordPress Plugins YetAnother Related Posts Plugin http://wordpress.org/extend/plugins/yet-another-related-posts-plugin/ WordPress Popular Posts Plugin http://wordpress.org/extend/plugins/WordPress-popular-posts/
- 41. E-Commerce Solutions Relatedproducts “Buy This Look” More ______ products (category, color, manufacturer/designer, etc) Best selling products Best reviewed products Discounted products
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- 46. Other External LinkingIdeas Press Releases “ As Seen In” Blogroll Author bios Sponsors Academic research Industry news
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- 49. Google’s PageSpeed Install it: http://code. google.com/speed/page-speed/download.html
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- 58. Tips to SpeedUp Your Site Reduce HTTP requests Load clunky CSS/JS in external files Suture JavaScript files Combine images Use a content delivery network like Akamai Stylesheets at the top, scripts at the bottom Make sure all links resolve and w/o redirects
- 59. Speed Up YourBlog W3 Total Cache http://wordpress.org/extend/plugins/w3-total-cache/ WP Super Cache http://wordpress.org/extend/plugins/wp-super-cache/
- 60. THANK YOU Contactus: [email_address] Read the blog: http://outspokenmedia.com/blog/ Follow us: @ outspokenmedia