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On-Site SEO Web 2.0 Expo 2010

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Rhea Drysdale
Rhea Drysdale

On-site SEO considerations including Google Webmaster Central, URLs, redirects, content heirarchy, robots.txt, indexing issues, crawl issues, XML sitemaps, HTML sitemaps, internal linking, external linking and page load times. Presented at Web 2.0 Expo New York September 27, 2010 by Rhea Drysdale.

Technology
1 of 60
ON-SITE SEO Web 2.0 Expo NYC 2010  Rhea Drysdale COO, Outspoken Media
GOOGLE WEBMASTER CENTRAL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What can you do with GWC?
URLs
URLs ,[object Object],[object Object],[object Object],[object Object]
General Rules to Follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canonical URLs ,[object Object],[object Object],[object Object],[object Object]
Page Rank and P L A Y - D O H !
Redirects ,[object Object],[object Object],[object Object]
 
Myth of the Root Directory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Heirarchy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HTML STRUCTURE
Text Viewers ,[object Object],[object Object],[object Object],[object Object]
Text Viewers http://www.smart-it-consulting.com/internet/google/googlebot-spoofer/index.htm
HTML Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Positioning ,[object Object]
CONTENT CREATION
Product Info and Data Feed Optimization
Customer Reviews
Country Specific Optimization
CRAWLING
Robots.txt ,[object Object],[object Object]
On-Site Search
Corporate Boiler Plate Pages
HTTPS
Tracking Parameters & Session IDs
Duplicate Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extraneous file types ,[object Object],[object Object],[object Object],[object Object]
SITEMAPS
XML Sitemaps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Need multiple sites? No sweat!
HTML Sitemaps
DIGITAL ASSETS
Images ,[object Object],[object Object],[object Object],[object Object],[object Object]
Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNAL LINKING
Breadcrumbs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usability Tip: Read Don’t Make Me Think
Blog Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress Plugins ,[object Object],[object Object],[object Object]
E-Commerce Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Category Level Intros
EXTERNAL LINKING
External Linking
Sources
Other External Linking Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PAGE LOAD TIMES
 
[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Tips to Speed Up Your Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speed Up Your Blog ,[object Object],[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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